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shortCUT is a research and communication agency that connects brands with communities.

We ask the questions and map reality in order to find a new space for communication and business to happen in a visible and fulfilling way.

Romanii au redus consumul de calorii in 2015 26/06/2016

La tara se mananca mai mult. http://www.wall-street.ro/articol/Social/200198/romanii-au-redus-consumul-de-calorii-in-2015-dar-cunsuma-prea-multa-paine.html

Romanii au redus consumul de calorii in 2015 Romanii au redus anul trecut consumul de calorii fata de 2014, pana la 2401 calorii si 81,1 grame de protide pe zi, in medie.

BEREA & ECONOMIA 13/05/2016

Ce mai iubesc berea românii! Atât de mult încât acest lucru impactează pozitiv economia.
http://www.quickdata.ro/2016/05/berea-economia/

BEREA & ECONOMIA

Former Facebook Workers: We Routinely Suppressed Conservative News 12/05/2016

Ce încredere să mai ai în algoritmi?
Big brother-ul binevoitor modifică newsfeed-ul cm crede de cuviință, adică cm crede că ar trebui să creadă și oamenii.
http://gizmodo.com/former-facebook-workers-we-routinely-suppressed-conser-1775461006?rev=1462798096684&utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow

Former Facebook Workers: We Routinely Suppressed Conservative News Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news section, according to a former journalist who worked on the project. This individual says that workers prevented stories about the right-wing CPAC gathering, M...

This Romanian Bakery Put Gender Inequality Stats On Its Cakes 22/04/2016

Suntem iarăși feministe și luăm informații despre România din surse internaționale de prestigiu.
Bitter sweet stats on cakes.
http://www.fastcocreate.com/3059068/this-romanian-bakery-put-gender-inequality-stats-on-its-cakes

This Romanian Bakery Put Gender Inequality Stats On Its Cakes Eating the Salary Gap Cake won't fix the problem, but it does make the discussion sweeter.

In Romania, Vestiges of Communism Boost Women in Tech 21/04/2016

Dintr-un "defect de design" al sistemului comunist, România a avut încă de prin anii 60-70 mai multe femei care au lucrat în tehnologie decât alte țări non-comuniste. Efectul s-a prelungit și în zilele noastre, când la liceele sau facultățile de profil procentul de fete e undeva la 13%. S-o ținem tot înainte!
http://motherboard.vice.com/read/in-romania-vestiges-of-communism-boost-women-in-tech?utm_source=mbfb

In Romania, Vestiges of Communism Boost Women in Tech Romania has the largest percentage of girls who study in IT related fields in Europe, and this is due, in part, to the communist regime.

Men think they need to eat meat to be manly—and it’s making them sick 06/03/2016

Bărbații țin la halca lor de carne din dietă. Să mănânci carne e ceva masculin, încă din vremuri imemoriale. Dar dacă s-ar gândi puțin la sursa proteinelor, poate ar fi mai sănătoși.
Ceva despre cultura carnivoriei:
http://qz.com/622306/men-think-they-need-to-eat-meat-to-be-manly-and-its-making-them-sick/

Men think they need to eat meat to be manly—and it’s making them sick And despite eating less meat, women still bear many of its costs.

Photos 04/03/2016

OMG, date la liber!

De astăzi aveţi acces gratuit la publicaţiile statistice ale INS în format electronic http://goo.gl/wq0s0d

DOCUMENT Eurostat: Populatia Romaniei sta in cele mai mici case din UE si imbatraneste galopant 04/12/2015

DOCUMENT Eurostat: Populatia Romaniei sta in cele mai mici case din UE si imbatraneste galopant Populatia Romaniei cunoaste una dintre cele mai bruste rate de imbatranire, ca urmare a prabusirii numarului nasterilor si a migratiei, in conditiile in care romanii traiesc in cele mai mici

The Edible Visualizations of 'Data Cuisine' Get Weirder and Weirder 18/11/2015

Vizualizari culinare
http://www.citylab.com/design/2015/11/more-delicious-dishes-from-the-masterchefs-of-data-cuisine/416511/?utm_source=SFFB

The Edible Visualizations of 'Data Cuisine' Get Weirder and Weirder On tonight’s menu: smoked kale joints whose ingredients are based on data about cannabis consumption.

Mapping Where Europeans Are Most Likely to Be Single vs. Married 19/10/2015

Tradition versus frou-frou

Mapping Where Europeans Are Most Likely to Be Single vs. Married The contrast between France and Germany, for example, is striking.

geographies of innovation 29/09/2015

Geografiile inovatiei in Barcelona. Zonele locuite de tineri si mai mult femei, cu chirii mici, concentreaza cel mai mult inovatia.
http://innovation.300000kms.net/

geographies of innovation This map explores innovative initiatives in Barcelona, where they are located, and which sector of activity they belong to

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