VML

Încă ne găsim cuvintele după o seară absolut magică la awards: GRAND EFFIE & DOUBLE GOLD! 🏆🏆🏆

Campania noastră pentru a câștigat marele trofeu al serii, plus 2 Gold Effie. Suntem fericiți! 💛

Ideea a fost pe cât de simplă, pe atât de curajoasă: am mers direct pe site-urile de știri false și, chiar în locul unde apăreau teoriile conspirației, am plasat bannere care le demontau și recomandau o carte de non-ficțiune cu explicația reală. Am oferit astfel singurul antidot cu adevărat documentat: lectura.

Mulțumim partenerilor noștri curajoși de la și întregii echipe VML care a pus mult suflet în acest proiect.

Swipe pentru a vedea oamenii din spatele trofeelor. 🔥🔥🔥

BRONZE BABY!!!🥉🦁 Proud of the squad for snagging a Cannes Lion in PR for (SAVE A) LIFE INSURANCE with . Turns out, rewriting the rules of life insurance is officially award winning stuff! 😉 Let the celebrations begin! 🎉

We started celebrating over the weekend, and we’re still going! 🎉🦁
We are thrilled to kick off the week by celebrating 3 Cannes Lions shortlists for Save-A-Life Insurance!
The campaign was recognized across: Health & Wellness Lions (Insurance) & PR Lions (Consumer Services/Business to Business) & PR Lions (Launch/Relaunch).
Out of thousands of global entries, earning 3 shortlists is a massive achievement. A huge thank you and congratulations to every VMLer who helped bring this campaign to life. Let’s keep the celebration going all week!

5 nominations. 3 amazing brands. 1 proud team.
We are finalists at this year’s  awards with campaigns that we hold very close to our hearts.
A BIG thank you to our clients and teams:
🔥 DUREX (Safe To Play Hub) – Sustained Success 
📚 Cărturești (The Book Fact Checker) – Media Innovation & Positive Change: Social Good 
✏️ Pepco (The Cost of Literacy) – Corporate Reputation & Positive Change: Social Good
Cheers to ideas that work & see you at the Gala! 🥂🏆

What if your life insurance didn’t just protect you after a tragedy, but actually helped you prevent one? When we looked at the data showing that 8 out of 10 Romanians don’t feel confident enough to give first aid, we knew we had to do something about it. Not just another awareness campaign, but something that actually drives change.

That’s how The (Save A) Life Insurance was born. Our latest project for .

We wanted to make learning life saving skills as accessible and rewarding as possible. So, we helped Generali turn it into a game changer: you take a quick, interactive first aid course on their platform, and you unlock a discount on your life insurance. Simple as that: we transformed life insurance clients into potentials heroes.

Thank you Generali Romania for trusting our ideas, and to our amazing VML team who made this happen. ❤️ Check the link in our bio for a feature.

Pentru leadershipul egal claritate, asumare și consistență. “Cred în a seta direcția, dar și în a crea un mediu în care oamenii sunt liberi să se exprime și să ia decizii. Nu cred în control excesiv, dar cred în responsabilitate clară. Nu salvăm vieți, totul se poate învăța, dacă ai drive și curiozitate.” Mai multe despre ce inseamna pozitia de Business Director in cel mai recent interviu din . Link in bio.

We’re incredibly proud to announce that our Safe to Play Hub campaign is among the Global Grand Contenders for the prestigious 2025 Global Best of the Best Effie Awards! ✨🏆.

This follows a fantastic run for the campaign, previously recognized with:
* Effie Romania: 1 Gold, 1 Silver, 1 Bronze
* Effie Europe: 1 Gold, 1 Silver

Being a Global Grand Contender means our work is celebrated among the most effective marketing campaigns worldwide, selected from Gold and Grand winners across 60+ countries.

We’re proud to see the D***x Safe to Play Hub continue to set benchmarks for marketing effectiveness. Congrats all our team!

Celebrating ! Our Creative Director has been selected as a jury member for . We couldn’t be prouder to have her represent us and help shape the future of advertising. Bravo, Miruna! 👏