Erickson Romania

Most people sign up for The Art & Science of Coaching™ with a clear goal: add coaching to their skillset, expand their offer, get ICF certified.

What they don't expect is that the program changes how they think, not just what they can do.

That's the difference between a training and TASC.
The science behind it gives you structure. The art gives you your own voice as a coach. Together, they build something that doesn't wash off after the program ends.

📍 Next in-person cohort: October 22–25, Bucharest
𝗚𝗲𝘁 𝗮 𝟭𝟱% 𝗦𝘂𝗽𝗲𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝘂𝗻𝘁𝗶𝗹 𝗝𝘂𝗻𝗲 𝟭𝟱
🎓 ICF-accredited | In English | Trusted worldwide by organizations and individuals alike

More details here: https://erickson-coaching.ro/the-art-science-of-coaching/

We often think our progress depends on finding the right answers.
But more often, it depends on asking better questions.

The questions we ask ourselves shape where we focus and what actions we take.

Instead of:
"Why is this so difficult?"

What happens if we ask:
"𝘞𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘮𝘢𝘬𝘦 𝘵𝘩𝘪𝘴 𝘦𝘢𝘴𝘪𝘦𝘳?"

This is one of the reasons coaching can be so powerful.
A good coach doesn't give advice or solve problems for you. They ask questions that help you see new possibilities, challenge assumptions, and find your own answers.

At Erickson, we often say that coaching starts with curiosity. And sometimes just one well-timed question can change the direction of an entire conversation, project or life.
𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗰𝗼𝗵𝗼𝗿𝘁 𝘁𝗵𝗶𝘀 𝗮𝘂𝘁𝘂𝗺𝗻 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. 𝗦𝘂𝗽𝗲𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝘄𝗶𝘁𝗵 𝟭𝟱% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝘂𝗻𝘁𝗶𝗹 𝗝𝘂𝗻𝗲 𝟭𝟱.

What is one question that has helped you see something differently recently?

Autumn plans start now. 🍂

If professional coaching has been on your mind, this is the perfect moment to take the first step and save 15% with our Super Early Bird offer until June 15.

The Art & Science of Coaching™ by Erickson is more than a certification. It’s an internationally recognized, ICF-accredited program built around real practice, live feedback, and the Solution-Focused methodology that has transformed conversations, teams, and organizations worldwide.

What makes TASC unique:
✔ 64 hours of live, practice-based learning
✔ Mentor coaching included
✔ An international, English-speaking cohort
✔ A neuroscience-informed, solution-focused approach
✔ Coaching skills you integrate immediately in leadership, business, HR, or everyday life

Whether you want to become a professional coach, grow as a leader, or simply communicate and support people more effectively, this journey will change the way you see conversations, outcomes, and human potential.

The new Autumn 2026 cohort is now open and until June 15, you can secure your place with a 15% Super Early Bird discount. 💙

See the link for details and our free brochure: https://erickson-coaching.ro/the-art-science-of-coaching/

Coaching is not just about intuition or good conversations.
It’s a discipline built through practice, feedback, structure, and real human interaction.

That’s why at hashtag , The Art & Science of Coaching™ is designed as an immersive learning experience, one where you don’t just learn coaching concepts, but actively integrate them through practice, observation, and live coaching conversations.

And the impact goes far beyond becoming a coach. Our participants include leaders, HR professionals, entrepreneurs, consultants, trainers, and people simply wanting to communicate and lead others more effectively.

We’re excited to officially open the new Autumn 2026 cohort of TASC, in person, in Buchares.

💙 Until June 15, you can benefit from a 15% Super Early Bird discount. Check our website or leave a comment for more details. Or download our free brochure here: https://erickson-coaching.ro/the-art-science-of-coaching-brochure/

𝗢𝗻𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝘀𝗵𝗶𝗳𝘁 𝗵𝗼𝘄 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻 𝘀𝗲𝗲𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺, 𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽, 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻.

Most conversations don't do that. Not because the people in them don't care, but because leading that kind of dialogue takes a specific set of skills.

You learn to listen past the words. You ask questions that open options instead of closing them. You hold the other person accountable to what they said they want.
𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗮𝘁 𝗧𝗵𝗲 𝗔𝗿𝘁 & 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗼𝗳 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘁𝗿𝗮𝗶𝗻𝘀 𝘆𝗼𝘂 𝘁𝗼 𝗱𝗼.

The program runs over 4 days per module, with live practice labs and mentor coaching from certified coaches. It's ICF-accredited at both ACC and PCC level.

Until June 15th, both pathways are available with a 𝟭𝟱% 𝗦𝘂𝗽𝗲𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁. More details and free brochure here: https://erickson-coaching.ro/the-art-science-of-coaching/

𝗪𝗲'𝗿𝗲 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗧𝗔𝗦𝗖 𝗰𝗼𝗵𝗼𝗿𝘁 𝘁𝗵𝗶𝘀 𝗮𝘂𝘁𝘂𝗺𝗻 𝗮𝗻𝗱 𝘄𝗲 𝗮𝗿𝗲 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝗺𝗲𝗲𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲! 🩵

Not just people who want to become coaches. Also leaders who are tired of conversations that go nowhere. HR professionals who can diagnose team problems but can't get traction. Managers who want to stop telling people what to do and start actually moving things forward.

Erickson's Solution-Focused methodology changes how you ask questions, how you listen, and how you help people move.
It is ICF-accredited, grounded in neuroscience and includes looots of practice. :-)

If you're curious whether this is the right moment for you, just leave a comment or get in touch. (link in comments)

𝗠𝗮𝗿𝗶𝗹𝘆𝗻 𝗔𝘁𝗸𝗶𝗻𝘀𝗼𝗻 𝗯𝘂𝗶𝗹𝘁 𝗮𝗻 𝗲𝗻𝘁𝗶𝗿𝗲 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝗼𝗻𝗲 𝗶𝗱𝗲𝗮.
That real change doesn't start with action. It starts with knowing what you actually want.

A well-formed outcome isn't a SMART goal ticked off in a doc. It means knowing precisely what changes, for whom, under what conditions and that the person in front of you genuinely owns it, not just agrees because it sounds right.

In practice, the difference looks like this: a client comes in with:
"𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘭𝘦𝘢𝘥𝘦𝘳."

That's not an outcome, it's a direction. A trained coach helps them get specific: what does better mean to them, what does it look like on a Monday morning, what shifts in the team if they get there.

The distinction between what a client says they want and what they actually want is one of the first skills you build in The Art & Science of Coaching.

The autumn cohort opens soon, we already have the dates! 🥳
Link in comments.

Most coaching conversations stay stuck at the problem.
Not because the coach lacks empathy, but because they lack structure.

A framework doesn't make conversations rigid. It moves them forward, from what's wrong to what's possible, from venting to deciding, from awareness to action.

The ability to hear where someone is and know exactly where to take the conversation next is what we train for at .
Join our upcoming courses: https://erickson-coaching.ro/team-coaching/

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗵𝗼𝘄 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝘀?

Zoetis came to Erickson with a real problem: broken trust between management and employees, leadership gaps, teams that weren't moving.

The shift didn't come from new processes. It came from changing how leaders talked to their teams. Using a Solution-Focused approach, leaders learned to structure conversations that create action, build trust, and move from directing to collaborating.

Two outcomes stand out:
🤝 a VP rebuilt a failing leadership relationship
🤝 an L&D team stopped advising leaders and started working alongside them.

The lesson from Zoetis is straightforward: coaching is not an intervention. It's a capability. And when leaders coach their teams rather than just manage them, alignment happens faster and accountability stops being imposed.

Check our website for more information regarding Erickson's Solutions for Business. As for the Team Coaching Certification, the May cohort closes soon. Limited seats. If you lead a team or work with teams professionally, the link is below 👇
https://erickson-coaching.ro/team-coaching/

Coaching is often seen as a “soft skill.” In reality, it’s a profession that requires structure and a lot of practice.

A doctor who reads about surgery isn't a surgeon. A coach who reads about coaching isn't a coach.

The difference isn't intention. It's training structured, supervised, practiced in real conversations until it stops being a technique and becomes how you think.

At hashtag , that training is built on neuroscience, solution-focused methodology, and one principle that doesn't move: 𝐲𝐨𝐮 𝐥𝐞𝐚𝐫𝐧 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐛𝐲 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭, 𝐧𝐨𝐭 𝐛𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐭.

That means learning to listen past what's being said. To ask questions that open something rather than confirm what you already assumed. To work with real people in real situations, not role plays designed to go smoothly.

It's not a soft skill. It's one of the harder disciplines to build well, which is exactly why many people don't.

If you already coach, or work closely with teams, the next step is learning to do it at the team level.

📅 The Erickson Certified Team Coach certification starts on May 28–31 in Bucharest.
It is built for coaches and leaders who want to work with the dynamics that training programs don't reach and accredited by ICF.

More details: https://erickson-coaching.ro/team-coaching/