Incandescent Marketing

Bianca Semeniuc (Managing Partner-ul agentiei noastre) a raspuns intrebarilor IQads despre activitatile de recrutare. Raspunsurile ei au vizat recrutarea in campaniile noastre de marketing neconventional, cu focus pe serviciul Brand Ambassador ®.

http://www.iqads.ro/articol/34124/recrutarea-in-publicitate-bianca-semeniuc-nu-cred-in-trecuturi-profesionale

[Recrutarea in publicitate] Bianca Semeniuc: Nu cred in trecuturi profesionale pictate in "cea... Bianca Semeniuc, Managing Partner Incandescent, spune ca nu exista lucruri pe care un candidat ar putea sa le faca la interviu si sa o descurajeze din...

Cautam la Incandescent un Jr. Coordonator pentru echipa de marketing!

CV-urile le puteti trimite la [email protected].
Spor si va asteptam!

Finally, last of the first set of rules is #12: HAVE FUN.

Brand ambassadors (as we define them) have a cool job. Therefore, do some non-work activity to create a new point of connection and another shared interest. Mix work with fun constantly, because you did not hire them to do Powerpoint presenations. :)

Rule #11 is a very powerful one in a brand ambassador communication program: ADDRESS POOR PERFORMANCE.

A poor performer affects the entire program, so you have to manage objectively and rapidly the lowest performances in order to uplift team's spirit.

No.10 rule for a BA program:
CREATE DIFFERENT SUBTEAMS ALL THE TIME.

It is important to give everyone on the team a reason to work with everyone else. Cliques happen when the team structure is rigid. Think inside your organisation - if cliques happen there, as a program manager you have the power to prevent them in a BA brand community.

Rule no.9 for a Brand Ambassador program:
ALLOW UNSTRUCTURED TIME TOGETHER.

You, Brand Ambassadors and prospects are aiming to create a reall community. Therefore, remember to allow enough time for the community stuff to happen.

Rule no.8 for a Brand Ambassador program is MARKET YOUR SUCCESS.

You are doing a great job, so you need to make time and present your project best to your colleagues.

Rule #7 for brand ambassadors program coordinators who are naturally friendlier than most other professionals: DON'T BE TOO SOFT.

It's good to begin by cooperating and assuming trust, but if not reciprocated, discuss and create a more mutually beneficial situation.

Rule #6 addresses corporate brand managers or event managers who have to deal continuously with both internal work processes and real-life brand ambassadors:
CHECK THAT CORPORATE OBJECTIVES & PROCESSES DO NOT GET IN THE WAY.

Don't remember at all times that the corporate marketing world is totally different from a BA's life.

It's time for Rule no.5 for a Brand Ambassador program:
DO WHAT YOU SAY YOU ARE GOING TO DO.

Never ever bu****it a brand ambassador, an influencer, because the trust can be built only if you (employer, agency) are trustworthy and assume the same in others.

Rule no.4: CLARIFY MUTUAL EXPECTATIONS

Be explicit how you work together with Brand Ambassadors and what you (as an agency or marketeer) will deliver to one another.