Superbrands Romania

Recently, the 30 members of the Honorary Council had a list in their Inbox. It was a long one. More than 2,700 brands from Consumer and Business categories awaited evaluation.

The analysis required serious focus, to make sure that all Superbrands criteria were met.

The list got shorter.

Now it’s consumers turn. 1,500 respondents across Romania are invited to take part into the second wave, led by Ipsos Romania

As consumer expectations continue to evolve, the Superbrands research offers a valuable opportunity to better understand how brands adapt, differentiate, and remain meaningful in a changing market.

Stay tuned for the results of one of the most insightful and independent brand research projects in Romania.

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Few people have witnessed the evolution of modern branding in Romania as closely as Bogdan Santea. In fact, he was behind the camera for some of the first commercials produced after 1989.

From those early days of Romanian advertising to three decades of work with international brands, his career has been shaped by a constant focus on how brands earn attention, build recognition, and remain relevant over time.

Having witnessed the evolution of Romanian advertising, Bogdan brings to the Superbrands Romania 2026–2027 Honorary Council a deep understanding of how strong brands remain relevant across changing markets and new generations.

We are pleased to have you, Bogdan, joining this year’s edition.👏

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Reputation Architect and University Associate Lecturer.

Domnisoru knows reputation from multiple perspectives - from the newsroom and corporate environment to public relations and academia.

This diverse professional background offers a unique understanding of how credibility is built, challenged, and maintained across different audiences and contexts. Alongside her work in communication, Luiza continues to contribute to the development of future communication professionals through her academic activity.

As part of the Honorary Council, Luiza contributes with a broad understanding of communication, credibility, and public perception across multiple environments and stakeholder groups.

We're glad to have you with us for the Superbrands Romania 2026–2027 edition, Luiza! 👏

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For more than 15 years, Andrei Popa has worked with data, commercial strategy, and business performance, helping organisations identify opportunities, make informed decisions, and drive sustainable growth.

A strong advocate of data-driven thinking and founder of one of the leading data analytics communities in Central and Eastern Europe, Andrei brings a valuable perspective on how insights, innovation, and ex*****on come together to create sustainable growth.

His expertise contributes to the work of the Superbrands Romania 2026–2027 Honorary Council. Welcome to the Council, Andrei! 👏

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Marketing today is no longer just about visibility. It’s about creating relevance across multiple audiences, channels, and markets while staying true to a brand’s identity.

This is a challenge Alexandra Sava knows well. Over the past 18 years, she has worked across integrated marketing, communications, brand development, and demand generation, helping businesses navigate growth and differentiation in increasingly competitive environments.

Today, her work extends across multiple markets and regions, bringing together strategic thinking, commercial impact, and a deep understanding of how brands connect with people.

We are happy to welcome Alexandra to the Superbrands Romania 2026–2027 Honorary Council. 👏

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Behind every strong brand stands a simple question: how is it actually perceived? Mircea Kivu has spent decades helping answer exactly that.

A sociologist by training and one of Romania’s most respected market research professionals, Mircea has built his career around understanding public opinion, consumer attitudes, and the social dynamics that shape decision-making. His experience spans research, data analysis, and leadership roles at some of the most recognised research organisations in the country.

His expertise continues to strengthen the Superbrands Romania 2026–2027 Honorary Council, offering a valuable perspective on how brands are understood, evaluated, and trusted by the public.

Honoured to have you with us once again, Mircea! 👏

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Some people build businesses, and others help entire industries connect, grow, and evolve. Silvia Ion has been doing exactly that for Romania’s hospitality sector for more than two decades.

As Owner of Horeca Insight Magazine, she has built platforms where entrepreneurs, suppliers, international brands, and decision-makers meet to exchange insights, identify market trends, and create new growth opportunities.

Her understanding of market dynamics, business credibility, and the role of branding in long-term growth adds valuable expertise to the Superbrands Romania 2026–2027 Honorary Council.

We’re glad to have you on board, Silvia! 👏

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Ioana Petrescu has built her career around one of the most important elements in : the ability to turn service standards and customer expectations into experiences that strengthen long-term brand reputation.

With more than 15 years of experience in luxury hospitality, her work combines guest experience strategy, operational excellence, team leadership, and a strong understanding of premium brand positioning in highly competitive environments.

Ioana joins the Honorary Council of the 12th edition of Superbrands Romania with valuable expertise in customer experience, organizational culture, and luxury brand development.

Welcome to the Honorary Council, Ioana! 👏

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Strong consumer brands are built through constant adaptation, strategic thinking, and a clear understanding of the market, areas where Bogdan Cherciu has developed extensive expertise throughout his career.

With a background spanning sales, marketing, business development, and commercial strategy, his professional path combines corporate leadership with entrepreneurial thinking, bringing a strong understanding of brand positioning, customer experience, and long-term market growth.

Over the years, Bogdan’s contribution to the Superbrands Romania Honorary Council has added valuable insight into how brands grow, adapt, and remain competitive in constantly evolving markets.

Great to have you with us again, Bogdan, for the 12th edition of Superbrands Romania! 👏

Blitz N Roll Bakery

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For more than 26 years, Raluca Michailov has been following and analysing brands through one of the most demanding filters possible: relevance in media, business, and public perception.

As owner of BP Publishing Media and publisher of titles such as Forbes Romania, Forbes Woman, Forbes Life, and Forbes Moldova, her work has remained closely connected to entrepreneurship, leadership, and the evolution of brands across industries and markets.

For several editions now, Raluca’s perspective has contributed to the ongoing dialogue around credibility, visibility, and long-term brand value within the Superbrands Romania Honorary Council.

Always a pleasure to have you with us, Raluca! 👏

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