LMN Strategy

“Minimalism is not just about boiling down certain graphic elements into their simplest form, but knowing which elements to keep, which elements will still work without having to explain them and how to use them.”

Designer Carolyn Brandt, took a simplistic approach in re-designing six Kelloggs boxes and distilling them to their bare graphics, while maintaining their essence. Imagine seeing these in the cereal aisles today. Done in 2015 yet relevant.
Via https://www.behance.net/gallery/32110481/Kelloggs-Mini-Cereal-Boxes


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A little humor about workplace culture by Liz + Mollie.👩🏻‍💻 Check out their website for more e-cards, practical guides & more: https://www.lizandmollie.com/cards ☕️


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A world without Internet is already an alien concept. Can you imagine how certain technologies would look like in a different era?

Check out how artist Thomas Olliver transforms modern apps into objects from the 1980s.


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Nothing says Monday like a greek coffee that’s been boiled three times and has a slightly higher caffeine content that grants you the power of not giving a f_ck.


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People’s reaction when they see our business card.

American Psycho - Business card scene American Psycho (2000) IMDb http://www.imdb.com/title/tt0144084/

From a “super premium luxury space” to a “Instagrammable” identity, Häagen-Daz vice-president and global brand director Jennifer Jorgensen, thinks the ice cream brand started to become outdated and unattainable. 🍨

From reimagining the logo to streamlining the interiors of its ice cream shops, all aspects of the new brand are designed to chime with an Instagram-friendly millennial aesthetic.

“First of all, you never want to be the outdated brand, so we’ve got to modernise and this millennial generation is a huge generation coming through. If we miss that generation we won’t have a business in the next 30 years.” explained Jorgensen.

What do you guys think?

How Häagen-Dazs is reimagining the brand for the Instagram generation Häagen-Dazs's admits the brand's version of luxury had started to feel "unapproachable and unattainable", especially with disruptive new brands entering the market, but a new marketing strategy aims to build a more personal connection with customers.

Mondays are for contemplating the void...and surprising some clients, of course.


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Celebrating the anniversary of the 1920’s adoption of the 19th Amendment — a day that guaranteed that American citizens would not be denied the right to vote on the basis of s*x. Happy ! ♥️

Image credit: DDB Germany “Highlight the Remarkable” print campaign for highlighter pen brand Stabilo Boss that emphasizes the role of important women who have been overlooked throughout history.


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Today we are showcasing National Geographic beautiful cover launched on May. Planet or Plastic? is a multiyear initiative aimed at raising awareness about the global plastic waste crisis and reducing the amount of single-use plastic that enters in the world's oceans.

Learn what you can do to reduce your own single-use plastics here: https://bit.ly/2IL1zAo


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“There are no bad pictures; that’s just how your face looks sometimes.” — Abraham Lincoln


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We present to you “Good hair day Pasta!” a mesmerizing concept created by design agency Nikita in Moscow, Rusia.

Agency Nikita creatively made use of the strands and shapes of pasta to create an interesting series of packaging that definitely capture attention on the shelves. An absolute head-turner.


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Taking some headshots for SSPR website while looking fabulous. Lights, camera, ACTION. 😏


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