4concept

4️⃣ reasons remarketing is extremely important? 💰
This digital marketing strategy helps businesses reconnect with past website or app visitors who have not yet converted. Remarketing serves as a reminder of your brand to customers who have shown interest in your products or services, and encourages them to come back and complete a purchase or another desired action.
Remarketing can help you increase:
👉 conversion rates
👉 brand awareness
👉 customer loyalty
👉 return on ad spend (ROAS)

💡Wondering how peak - end rule works?💡
👉 We can't remember every moment on our customer journey, but for sure we'll remember this journey through the prism of the strongest stimulus 💥👍👎 and ending 🔚.
Use this heuristic for recommendation system and stay with us to find out more! 📌

After implementing hundreds of advertising campaigns, we know the secret of what are the biggest growth levers in e-commerce🚀
Focus on these elements
💰Website traffic
💰Cart abandoned rate
💰Cart value
💰 eCommerce Conversion Rate

Use heuristics to design actions that improve these metrics 👉 Stay with us to find out more📌

Are you running Google Ads campaigns for your business ?
👉 Find out 10 most important Google Ads metrics that you should monitor daily to improve your ROI and your business goals.

📌 Impressions: The number of times your ad is shown on Google or its network. This metric tells you how much exposure your ad is getting and how competitive your keywords are.
📌 Clicks: The number of times someone clicks on your ad. This metric tells you how effective your ad is at attracting attention and driving traffic to your website or landing page.
📌 Cost: The total amount you spend on your ad campaign. This metric tells you how much you are investing in your ads and how efficient your budget is.
📌 Cost-Per-Click: The average amount you pay for each click on your ad. This metric tells you how much each visitor costs you and how competitive your keywords are.
📌 Conversions: The number of times someone completes a desired action after clicking on your ad, such as making a purchase, filling out a form, or signing up for a newsletter. This metric tells you how effective your ad is at generating leads or sales for your business or clients.
📌 Impressions by Campaign: The number of times your ad is shown for each campaign you run. This metric tells you how well your campaign is performing and how relevant your ad is to your target audience.
📌Click-Through-Rate by Groups: The percentage of impressions that result in clicks for each ad group you create. This metric tells you how well your ad groups are structured and how appealing your ads are to your target audience.
📌 CTR by Campaigns: The percentage of impressions that result in clicks for each campaign you run. This metric tells you how well your campaign is performing and how appealing your ads are to your target audience.
📌 Cost Per Conversion: The average amount you pay for each conversion you generate from your ad campaign. This metric tells you how profitable your ad campaign is and how well you are optimizing your budget.
📌 CTR: The percentage of impressions that result in clicks for your entire account. This metric tells you how well your overall account is performing and how appealing your ads are to your target audience.

By tracking them daily, you can identify what is working and what is not, and make data-driven decisions to optimize your ads and achieve your goals 🚀🚀🚀

Not satisfied with the results of the campaign?
Use the data to find the causes and make optimizations!
Find out 3 examples of analysis you can use in GA4, that will be helpful:

👉Landing Pages report in the Site Content section lists the pages that users saw first in a given session. This report allows you to monitor the number and bounce rate of individual landing pages. A high bounce rate usually means that the content on that landing page is not relevant to users.

👉Exit Pages report in the Site Content section shows the pages from which users leave your site. It's not good if they exit from important pages, such as checkout, so it's worth checking this report periodically to minimize unwanted exits.

👉Events report shows how users use specific elements of your site. With it, you can, for example, observe when they click on a video player or download link. Event tracking requires additional code beyond the Analytics tracking code.

Do you know the situation when GPS shows you several possible routes and you usually choose the one you know the best?
This is related to a COGNITIVE BIAS called >well-traveled road effect < 👉 we usually choose a well-known route because we estimate that we need less time to travel it.
This is a typical example of how our brain 🧠 tricks us.
Learn more about 10 HEURISTICS THAT AFFECT THE CUSTOMER JOURNEY IN E-COMMERCE - stay tuned!

Why you need KPIs in your business?
👉 To focus on what is most important to achieve growth.
👉 To obtain feedback on actions taken.
👉 To make management decisions based on reliable knowledge and full information.
👉 To maintain objectivity in decisions and conclusions.
👉 To engage the right people.
How to establish the right KPIs? Get in touch!