createIT

This week, we brought an American perspective on the gaming business to Poland, featuring Stephen Crystal of SCCG Management. With over 35 years in the industry and having funded over 50 companies, Steven shared invaluable insights on everything from building a successful company to navigating the evolving landscape of iGaming.

You gotta see it! https://lnkd.in/ddn3WXyQ

During our AI workshop next week in Marbella, you'll learn which processes are most definitely worth automating/AI-ing and which aren't. It's a crucial step to take, in order to make AI work for you.

Are you coming? https://luma.com/fk5hi1dw

Join our AI Workshop for Operators — a hands-on, one-day workshop designed for teams and leaders who want to use AI and automation in a practical, measurable way.

📅 What participants will gain:
✔️ Clarity on where AI truly adds value in day-to-day operations
✔️ Practical frameworks for prompt-driven work and micro-automation
✔️ Tools to evaluate ROI and prioritize AI initiatives
✔️ A 30-day ex*****on roadmap ready to apply within your organization

This workshop is built for operators, managers, and decision-makers who want less theory and more ex*****on.

📍 Location: Marbella, Spain
🎟️ Register here: https://luma.com/fk5hi1dw

Come and watch episode with Marina Martini! The newest episode out, season 3.

Marina Martini, a prominent figure in the affiliate marketing world, shared her journey from a decade-long career in iGaming to launching her own affiliate network, Martini's Affiliates. In a candid conversation, she revealed the motivations behind her entrepreneurial leap, the challenges of navigating new markets, and her vision for connecting smaller affiliates with major brands.

https://youtu.be/bAElDRx1vzM

Marina did not hold back anything! Thank you for your time and honesty. ❤️‍🔥

What does YOUR automation score say?
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📉Low (16-28 pts): Start small. Pick 1-2 simple processes, move fast, get quick wins. DIY or get support.
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📊Medium (29-50 pts): Target high-value processes. Break them down, check tools, build custom if needed, assign an owner.
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📈High (51+ pts): Scale the same approach to bigger impact.
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AI where it pays. Automation everywhere else.
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👉 Want the full checklist? DM us and we will send it to you!

The problem with many AI initiatives? Over-engineering and under-delivery.

AI fitting pro is a different approach: start with operations, not with hype.

🚀 No over-engineering: solutions are lean, practical and maintainable.
🚀 Real ROI focus: measurable impact on revenue and efficiency, not just “AI adoption” slides.
🚀 Results at top speed: fast deployment, fast feedback, fast optimisation.
🚀 Cutting operational costs by targeting the right processes, not everything at once.

AI belongs where it pays – tightly fitted to your workflows, not bolted on as an afterthought.

If your organisation is done with experiments and ready for performance, this is the level of fit you should expect.

Manual clicking is killing your growth.

Every day, teams waste hours on routine checks, slow release steps and fighting bugs instead of focusing on things that actually make money. If your workflows can’t scale, your business won’t scale.

Here’s where smart AI & automation changes the game:

Cuts manual workload by 40–70%, so your team focuses on strategy, not clicking.

Checks thousands of games at the same time, catching issues before they burn your revenue.

Speeds up releases by 40–60%, so new games and features go live faster.

Handles passive checks for you, so you focus on growth, not firefighting.

AI should live where it clearly pays off – in the parts of your business where every saved click, every avoided bug and every faster release = more profit.

👉 Want to see what this could look like in your organisation? Comment “AI” or send a DM.

Monday night & yesterday's venue were on FIRE

We finished yesterday at the amazing AffPapa Conference by iGaming Club by AffPapa - so thankful for our friends!

Today we started the day with recording with Tom Jang Lemke - a serial entrepreneur with the amount of wisdom as big as the halls at ICE!

Then we went on to the venue and had a blast, up until very recently. Many talks, many drinks, no food - classic experience, right?

Ready for tomorrow with the YOSA stream in Barcelona, catch me live at 12:50 with the topic "All in on AI" where Bartek & Aleksander will run a short conversation on AI. You gotta see it! Here's the link to the broadcast We're continuing to prepare for the stream.

https://taap.it/XTz6Zej

See you all tomorrow!