Tribe47

Debating the ROI of loyalty programs is like arguing about the value of lifeboats on the Titanic – by the time you realize you need them, it's already too late.

In today's retail environment, customer acquisition costs continue to climb while competitors are just a click away.

Yet many brands still treat loyalty as an afterthought, a simple points system rather than a strategic growth engine.

Our upcoming E-Commerce Growth Meetup features an all-star panel discussion that cuts through the noise to address the questions you're actually asking:

👉 Is a loyalty program right for every brand, or are some businesses better served by alternative retention strategies?
👉 When in your growth journey should you implement a formal program?
👉 Where does AI fit into the loyalty ecosystem?

And many more -asked by Tribe47 CEO, Ewa Wysocka.

This candid conversation brings together three loyalty architects with experience spanning multiple industries, technologies, and approaches:

Sarah-Jane Bevis | Senior Customer Success Manager – Bloomreach
She brings expertise from both MarTech SaaS and consumer brands, having developed loyalty initiatives for ODEON Cinemas, Royal Caribbean, and TUI Travel before helping Bloomreach clients create personalized experiences that deliver measurable ROI.

Robert Olędzki | Digital Business Director – PAYBACK - Tu się nagradza
With 15+ years leading loyalty projects across Europe and Mexico, Robert specializes in scalable, data-driven customer engagement and point-based ecosystems that create mutual value for consumers and business partners.

Daniel Górny | Loyalty Programs Manager – YES
Creator of four loyalty programs in the jewelry industry, Daniel specializes in implementing omnichannel loyalty systems based on mobile applications, bringing practical expertise from the luxury retail sector.

Join us next Tuesday! Link in the comments

If your customer journey map looks like a straight line from awareness to purchase, no wonder your loyalty program is struggling.

Gone are the days when customers followed a predictable path. In today's market, browsers jump straight to purchase, loyal customers price-compare with competitors, and everyone expects personalization at every turn.

Did you know 70% of US adults say personalization is "important" online? That number jumps to a staggering 89% for adults 18-29. Yet most brands still treat loyalty as something that begins after purchase—a fatal mistake in a world where competitors are just one click away.

In our upcoming E-Commerce Growth Meetup, Sarah-Jane Bevis will tackle this reality head-on with her session "Browsers to Buyers to Loyal Customers: Strategies to Boost Loyalty and Repeat Engagement." She'll reveal:

👉 Why true loyalty begins long before the first purchase
👉 Practical approaches to personalize every stage of the non-linear customer journey
👉 How to transform transactional relationships into emotional brand advocacy

Sarah-Jane brings a wealth of expertise from both sides of the loyalty equation. Her experience spans the MarTech SaaS sector as well as building loyalty programs for major consumer brands including ODEON Cinemas, Royal Caribbean Cruise Lines, and TUI Travel. Now, as Senior Customer Success Manager at Bloomreach, she helps brands leverage technology to create meaningful, personalized customer experiences that drive measurable ROI.

Join us on May 20th at 10:00 AM CEST.

Register now (link in comments) – it's free!