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We noticed that many business owners use social media solely for presence (not measurable!) or conversions (ugly hard-selling!). That's a recipe for a disaster.

Social media is so much more but to use it wisely first you need to...measure your return on investment!

This article will help you understand this concept.

Zero-based productivity--Marketing: Measure, allocate, and invest marketing dollars more effectively Few companies really know how much they spend on marketing, or what they get in return. Zero-based budgeting creates a disciplined methodology for better-informed, more agile trade-off decisions.

4 crucial mistakes in social media YOU DON'T WANT TO MAKE.

4 mistakes to learn from - social media experts share their stories Mistakes are always forgivable if one has the courage to admit them. Social media marketing is a rough business. Everyone is doing it now, but only a

For everyone interested in employer branding and how to do it like a PRO 😀

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What are your company values and how do you communicate them?

Siobhan: Employees are expected to bring to life company values every day at work. Whether it be ‘putting themselves in our customers’ shoes’, looking out for their workmates, unleashing their imagination to find a smarter solution or giving back to the community – our employees act with confidence that this is ‘the DuluxGroup way’.

Read about branding strategies with Siobhan McHale:

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Originally from Czech Republic, Leni sees herself as a global citizen. She has lived and worked in seven different countries and recently she works in Sydney matching the best talents with great career opportunities...we discuss with her the secrets of employer branding.
Read more ▶️
http://coachify.org/employer-branding-with-leni-rokosova/
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Employer Branding Around the World with Leni Rokosova Originally from Czech Republic, Leni sees herself as a global citizen. Her background is in...

Something amazing and unexpected happened when I told my boss I was leaving. I was offered by my company to work from London. I was blown away.
It is such a helpful transition for me and entering into marriage this year – I was speechless.

Goodbye Prague, Hello London! Modern Career Woman – Chapter VI by Heather Schnacke From my previous articles you might remember that I met a boy in London through...

Awesome insights into social media market in China. Thank you, Olivia to open up our Coachify China Series!
If you want to learn how to conquer Chinese audience on Wechat, that's your must-read ;-)

7 Tips about Branding on WeChat for Beginners from Olivia Plotnick. Olivia resides in Shanghai, China and works as the marketing manager for Brandigo, a global...

Your resolution for 2018??🤗
Manage your brand like a PRO on LinkedIn!
Use these 5 radically simple tips to make a difference and be ahead of your competitors.
http://coachify.org/5-tips-linkedin-employer-branding-tool/

5 Tips for Using LinkedIn as Employer Branding Tool. LinkedIn is not only a powerful tool that modern recruiters use to source candidates, but...

Mirco A. Mannucci: "To become viral it means to become like a virus. Viruses go from place to place in the body, being hosted not only by single cells but by entire organs. We essentially found a math model of virality which involves leveraging groups and communities instead of single individuals, to spread information around. To be sure, our research is simply a modest step in the right direction, we need more sophistication to provide a better representation of virality. But using interest groups and active web communities to spread your “virus” is certainly a great way to begin."

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http://coachify.org/how-to-control-social-media-with-math/

How to control social media with math Mirco A. Mannucci is a Big Data Analytics Consultant, a CEO @ HoloMathics and a...

What is the must-use social media tool of 2017? Tony Vincente from shares some insights.

Social media tips from an expert. Tony Vincente. Tony Vincente is a social media manager @ Microsoft, but also he is an online...