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eBay Uses Brand Language Optimization to Drive Email Marketing Success ✉

In 2016, global e-commerce marketplace eBay began working with artificial intelligence-powered customer experience platform Phrasee to enhance its marketing copy, with a focus on email. The average brand can relatively easily optimize email marketing performance by A/B-testing a couple of different subject lines or CTAs and see which performs best, but for a company of eBay’s scale – with over 101 million email subscribers in the US, UK, and Germany alone – crafting impactful subject lines to drive open rates is a much more daunting task.

💻 To shift the creative burden away from its internal team, eBay turned to Phrasee, which uses natural language generation and deep learning to create a copy at scale while dynamically optimizing performance. Phrasee’s computational linguistics team built language models for eBay, allowing the e-commerce giant to generate custom copy tied to its brand tone, customer needs, and specific promotions.

Since teaming up with Phrasee, eBay has seen substantial improvements in its key email marketing metrics, including a 16% average open uplift, 700,000+ incremental opens per campaign, 56,000+ incremental clicks per campaign, and 31% average click uplift 🚀

A good plan is not always enough to make a product successful 🚀

Swipe to learn more 👉🏼

Tomorrow Sleep Drives 100X Increase in Organic Traffic 🔥

This is a story about how the mattress startup Tomorrow Sleep used MarketMuse, AI-powered content research, intelligence, and writing platform, to increase its organic traffic by 100X 🚀

Tomorrow Sleep is a young company, launched in mid-2017. It quickly realized that driving organic traffic would be crucial to its long-term success, but its older and more established rivals had the organic search market sewn up pretty tight.

It didn't have the budget and scale to create limitless volumes of content, so it had to focus on the most important, intent-driven terms. That's when it turned to MarketMuse.

💻 MarketMuse analyzed the top 20 search results for each primary topic to track gaps and opportunities. The results were striking. Not only was Tomorrow Sleep now able to outrank much larger competitors like Casper for key topics, but it also saw its organic traffic increase from 4,000 per month to 400,000 per month within a year.

This is a remarkable story of how a young company used AI to level the playing field and achieve massive success.

When you're a startup, you face a variety of challenges every day. But you also have significant advantages that usually are not available to large companies 💪🏼

In this post, we have compiled a list of benefits that are important to consider and use when you are a startup🔥

⚡ Team Culture
You own close-knit community of startup employees who share passion, beliefs, and values drives the success of the company.

⚡ Agility
You are able to quickly adapt to disruptive technologies and changes in market conditions, which gives you an advantage over established competitors.

⚡ Personalization
Startups can offer a personal touch that creates a uniquely personal experience for each customers.

⚡ Fun
You could make lasting relationships and have a lot of fun working as a startup.

For businesses looking to integrate AI into their operations, partnering with startups is often the best option🤝🏼

Startups tend to focus on one specific niche🤏🏼 and can provide all the crucial components with cutting-edge technology.

Moreover, startups can help ease some of the major challenges that come with attempting to implement AI successfully, such as the pressure to create new roles, hire new skills, collect data, adapt processes, or work in a fast-paced environment🧑‍💻

The right strategic partnership can help companies overcome these challenges, allowing them to focus on growing their business and creating value!

Marketing AI Helps AMA Boost Newsletter Engagement 📰

🔥 The American Marketing Association (AMA) has seen its monthly subscriber engagement rate increase by an impressive 42% since teaming up with the artificial intelligence-driven personalization platform rasa.io.

The AMA has a large and diverse audience, so it's important to be able to personalize communications to highlight the most relevant and interesting content for each newsletter recipient.

🤩 With rasa.io, the AMA can take advantage of an AI engine that generates individualized subject lines based on member interest data. This has been a very successful partnership for the AMA and has resulted in increased engagement from their subscribers.

Of course, with great power comes great responsibility, which is why it’s critical to create trust in an AI 🤝🏼

One of the biggest challenges when integrating AI is ensuring that people are using the technology responsibly. Companies that rely on AI must employ trained personnel to use the technology appropriately🧑‍💻

🩺 In healthcare, for example, ethics and trust-building are vital for the medical adoption of AI; keeping AI ethical rests on prioritising patient privacy, whilst still getting useful patient information to progress.

To support this, AI developers need to be transparent about how products are designed and function before they reach an end-user’s hands💻 This should entail AI developers providing evidence of accuracy as well as insight into their technology development process.

Underlying this is making sure that AI is inspectable, so that relevant stakeholders can see how the process of digital transformation is proceeding, and how it can be changed if something is not right.

It's important to remember that our long-term goals should be turned into SMART goals in order to be achievable☝🏼

This means that they should be
🖊 specific
🖊 measurable
🖊 achievable
🖊 relevant
🖊 and time-bound

Without this, it's easy to get lost in the shuffle and not make any progress.
Keep your eye on the prize and don't give up!🔥

And don't forget to follow Nextgrid 👈🏼

As we move into the future, it's important to embrace augmented intelligence!
👉🏼 This means pairing AI with the right people to create a human-centred partnership. With the right tools and skills, AI can enhance knowledge, expertise, and time management.

💻 Organisations across the world are increasingly embracing digital technologies, and harnessing AI capabilities has the potential to greatly improve outcomes. As AI becomes more mainstream, developers and other technology professionals are working more closely with non-technical managers across the company.

To achieve optimal business results, critical thinking, problem-solving, and interpersonal communication skills are needed across all departments. By embracing augmented intelligence, we can create a bright future for all🙌🏼

If you want to make sure your algorithms are as good as they can be, you need to start with high-quality, clean data!

💻 This data needs to be accurate and free of any incoherent information. You also need to update and expand your data regularly.

To do all this, you need robust human review measures in place.

Finally, don't forget about data protection🔒 You need to control the level of human input to meet requirements dictated by data protection laws.

Check out the next posts😉

Are you looking to automate your business? In the next posts we will analyze the topic step by step.

First, you need to understand your business requirements.

🔎 Carrying out an MRI-style audit of your business will help you assess its needs and capabilities, and identify which pain points could be relieved by AI-powered solutions.

Once you know what to automate💻, you can start reaping the benefits of cognitive applications, such as predictive insights and automated processes.

We will discuss the next steps in following posts😉