Vecton

🚀 How WOJAS leveraged data & for , achieving a 27% Growth in Order Value with Vecton 📈

Over the past 2 years, through strategic partnership with Vecton, WOJAS, a leader in producing and distributing high-quality footwear and leather goods, has been improving its using Bloomreach technology.

One example of our collaboration involves creating hyper-personalized newsletter . Read about the solution that has brought great results👇

How Wojas Leveraged Zero-Party Data, AI, and Personalized Email Campaigns to Achieve a 27% Growth in Average Order Value with Vecton Wojas, a renowned footwear manufacturer, recognized the importance of delivering personalized online experience, similar to the company's offline shop standards. One example involves leveraging zero-party data and AI content generation to create hyper-personalized newsletter campaigns. Let's dive in...

When collaborating with Raisin, we faced a major : effectively fitting and customers about suitable financial across 4 international markets. 💬 📱All of that using Bloomreach Enagagement. So, how did we tackle this?

By introducing a and called the "Interest Rate Increase ". The Result? An 18% Increase in Conversion Rate.

Our team of Vecton experts swiftly and deployed this solution in just one month (!). 🚀 But what makes the Watchdog truly powerful within the world of Customer Data Platform (CDP)?

To find out, check below and read our newest case study 👇
https://vecton.pl/2023/06/13/case-study-raisin-18-conversion-personalization/

From siloed customer data, separate communication channels and manual campaigns, to the flexible omnichannel platform with single customer view, automated journeys and AI. 🚀 This is what SFD.PL achieved this year, with the support from Vecton. 🏋‍♂️ 💪

Vecton consultants helped SFD development and marketing teams to design the architecture, customer , data flows, communication ( , , push, ) for all brands on the Polish and international markets. 📈 🌍

Big thanks for the whole team involved in this project! 👏
From SFD.PL: Ariel Nosal, Łukasz Kogut, Bogusław Rychlik, Sylwek i Michał.
From Vecton: Łukasz Laskowski, Michalina Leśniak, Maciej Szulc.
And from Bloomreach: Filip Jenes, Klaudia Poleszak, Matej Cambal!

We've partnered with Raisin to help clients in France, Spain, Germany, and the UK get the best investment deals with less effort. 🚀💼
With personalized mobile app notifications and Bloomreach platform, we achieved an 18% increase in interest for Raisin's products! 📈💰
Learn how we did it and unlocked this uplift: https://vecton.pl/2023/06/13/case-study-raisin-18-conversion-personalization/ 📱✉️
It is a milestone in empowering Raisin clients across Europe! 🌍🎉

Case Study: Fintech Savings and Investments Marketplace Raisin Achieves 18% Conversion Uplift with Personalization made by Vecton - Vecton We’ve teamed up to help Raisin clients in France, Spain, Germany and UK get the most beneficial investment deals automatically in a personalized way. The interest in the company’s products increased – significantly.

🎓 How can we empower and equip the next generation of leaders and entrepreneurs for the future? By imparting them with practical knowledge. We're proud to share that Karolina Lipińska, Head of Delivery at Vecton, collaborates as a lecturer with renowned Koźminski University.

Karolina's expertise inspires students in exploring and hyper-personalization in and .
The lectures cover advanced tactics using real-time data, and machine learning to tailor products and experience to customer needs.

Among others she explains hyper-personalization, , the approach, engines, data , and future trends such as use of .

Kozminski University's excellence in management, finance, economics, and law provides an ideal platform for Karolina's knowledge sharing. Join us in celebrating this exciting news for innovation and tech knowledge growth. 🚀🎉

Day one of Shoptalk 2023 in Barcelona has concluded! Day two is ahead of us... 📢

If you get the chance to catch up with Adam Mazan, our COO, he will share insights on technologies in retail and Vecton's mission to unlock potential with the right consumer understanding.

The speeches at Shoptalk have covered a range of topics:

✔ the importance of "unified retail" in an era where consumers typically with over 5 (!) touchpoints before making a purchase decision (H&M x Seraphine Maternity)

✔ usage of AI-powered tools and product to assist consumers in easily their desired items ▶ suggesting suitable alternatives ▶ presenting new and relevant products to enhance their overall shopping (Nestlé x Carrefour)

✔ the role of customer data in creating retail experience that surprise and delight (Marks and Spencer x Zalando)

Let's uncover the second day of the conference 🙌

Optimove, the leading Customer-Led Marketing Platform, has recently launched its Solutions Partner Program. 🤝

Vecton is proud to share that we were one of the pioneering members and participated in the creation of this program.

As a certified partner of Optimove, our role is to provide companies with comprehensive and fully integrated and measurable marketing solutions.

Rest assured, we will deliver on that promise. 🙌🏽

Optimove Launches First Solutions Partner Program, Partnering with Agencies and SIs to Build Repeatable Marketing Solutions /PRNewswire/ -- Optimove, the First Customer-Led Marketing Platform, today announced the launch of its Solutions Partner Program. The program is designed to...

We had a blast participating in the Bloomreach x Vecton: Commerce Experience Live event in Kraków!

In the Bonerowski Palace – a stunning location with a view of the Old Market Square – gathered together for success stories and a wine tasting session.

Commerce Experience Live was all about connecting the brightest minds in commerce through inspirational conversations and experts' sharing.

▶ Manuel Tönz talked about e-commerce personalization with Bloomreach, explaining how to impress customers with experiences that are so relevant and contextual, they feel like magic. 🔮
▶ Marek Šulik from Isadore Apparel spoke about the value that Bloomreach brought to the company and what they truly gained. 👏
▶ Arkadiusz Kustra, our CEO, shared success stories about personalization combining tech potential and focus on people from working with great clients: WOJAS and Jenson USA 🤝🏽 📣

We will uncover some highlights from his speech soon...

Thank you Bloomreach Team for the opportunity of sharing experience together: Ivana Beldova, Klaudia P., Jana Lopušná, Manuel Tönz, Dominik Buršík, David Popovic. 😊

Many thanks to Vecton Crew: Adam Mazan, Karolina Lipińska, Kornel Foks and to Maciej Wozniak, CEO of Agencja Whites for joining us.

We look forward to more meetings like this.

As we always seek insights from global sources, Adam Mazan, Chief Operating Officer at Vecton will keep his ear to the retail at Shoptalk Europe 2023 in Barcelona from May 9-11, 2023. 🛒 🌍
If you happen to be in the area, catch Adam for a MarTech chat. 💬 👋🏽

Shoptalk Europe gathers the most pioneering and in the and brand industry, from established giants to cutting-edge startups and influential investors. With esteemed speakers from companies like Zalando, FARFETCH, The Coca-Cola Company, adidas, and many others, this event promises to be an enriching experience.

We look forward to sharing some impressions upon our return. 😊

What are our thoughts after the Poland & CEE Retail Summit 2023? 💡
As Karolina Lipińska, our Head of Delivery, puts it:
"I'm glad to see the growing trend of using to provide a proper . It's essential for retailers to put themselves in the shoes of their customers and understand their needs and expectations."
We had the pleasure of attending the event with our Partner - Bloomreach, and we left feeling inspired and energized 💪 🙌

Curious about what we learned at the 2023?
Don't hesitate to reach out and find out!

We are honored to officially welcome SFD.PL among our clients, empowering the industry with advanced !

SFD.PL is focused on wholesale and retail trade in nutrients, dietary supplements, and accessories, owning brands such as ALLNUTRITION, SFD NUTRITION, ALLDEYNN. It serves people keen on training, fitness and improving diet.

Vecton is supporting SFD in integration of Bloomreach Engagement platform.
“We feel reinforced to have such a partner throughout all stages of marketing automation. From devising the strategy, support in technology and data architecture setup, and now implementing it in line with our business goals. We can always rely on Vecton’s consultation and knowledge sharing, which helps us to make the best use of the technology's capabilities.” – says Ariel Nosal, E-commerce Director at SFD S.A.

SFD, already present in five international markets, strongly focuses on media and . We are even more excited about the outcomes that technology and can bring. Let's keep on unleashing marketing automation potential in wellness!