OptimAIzer

For another year, OptimAIzer has been included in the IAB Polska Interactive Industry Map in the AdTech category.

This recognition reflects continued trust in our platform that automates media operations end-to-end, from planning and configuration to media buying and emission optimization, delivering higher performance, time savings, and cost efficiency at scale.

We operate across 20 international markets, supporting thousands of campaigns every month for media agencies and over 150 global advertisers, including L’Oréal Poland & Baltics and Haleon.

Consistent ex*****on. Real scale. No shortcuts.

Explore the map: https://mapa.iab.org.pl/

We are excited to announce that Michał Latała has joined OptimAIzer as a Client Solutions Manager. With over 5 years of agency experience, Michał is a strong addition to our fast growing company.

In his new role at OptimAIzer, Michał will be responsible for cooperation with our key Partners, existing products improvement as well as new solutions developement - focusing on YouTube and programmatic ecosystems.

Some fact's about Michał's background:

- 5 years professional experience in programmatic advertising field
- YouTube Works Award winner!
- YouTube Guru programe participant
- Certified Google Individual Platform Trainer
- Focused on YouTube Ads ecosystem

We strongly believe that Michal's extensive experience and expertise will allow us to grow even faster, provide more innovative solutions as well as exceed our customer needs. Welcome aboard!

Meta Ads can be incredibly powerful, but setting them up manually isn’t.

Multiple campaign objectives, platforms, placements, budgets, naming conventions...
The more complex the strategy, the more time and precision it takes to get it right. And the more room there is for human error.

That’s exactly why we created Smart Setup.
It automates the repetitive part of campaign implementation — without taking away control or flexibility.

- You reduce setup time by up to 75%
- Your structures are consistent and error-free
- You stay focused on strategy, not clicking through endless steps

Meta Smart Setup doesn’t just speed things up — it helps media teams scale with confidence.

Learn more: https://optimaizer.pl/en/products/campaign-smart-setup/

Campaign Booster is not just powerful, it’s also practical.
As our newest product for YouTube campaigns in Google Ads, we designed it to work within your existing flow:
- connects with Google Ads accounts (just send a standard MCC link request)
- no extra dashboards
- Your team will get it instantly
Plug it in. Set your preferences. Let it run.

💻 Learn more at https://optimaizer.pl/en/products/campaign-booster/

Creating Meta campaigns manually can be messy: copy-pasting ad sets, double-checking names, applying audiences one by one in every adset...

Meta Smart Setup does it all for you, in a moment.

Based on your campaign scenario, it generates a complete structure automatically:

🎯 Campaigns and Ad Sets named and structured according to your rules
🎯 Audiences applied automatically to each Ad Set
🎯 Budget types, placements and objectives built in

No more human error. No more repetitive steps.
Just clean, consistent setups — done in minutes, not hours.

Learn more: http://optimaizer.pl/produkty/campaign-smart-setup/

🚀 Two optimization strategies. One smart system.
Campaign Booster for YouTube campaigns in Google Ads lets you pick how you want to win:
1. Maximize KPI performance while spending your full media budget
Lower CPM or CPV, boost impressions or views, without leaving money on the table.
2. Hit your target impressions/views, and let the system reduce the budget
Campaign Booster automatically starts generating savings once your goals are met.

No matter your strategy, the system takes care of:
- smart budget reallocation
- real-time bid adjustments
- even campaign pacing
- maximizing KPIs

You decide the direction. Booster does the heavy lifting, clearly and continuously.
👉 Learn more: https://optimaizer.pl/produkty/campaign-booster/

If you’ve ever launched Meta campaigns involving multiple objectives, placements or platforms, you know how complex and repetitive that setup can be.

That’s why we built Campaign Scenarios, one of the core features of Meta Smart Setup. You start with a brief, we turn it into a ready-to-launch structure, including the option to create multiple campaigns at once.

Whether it’s:
- a structure combining Awareness, Engagement and Traffic,
- multiple platforms and budget types in one strategic flow,
- a repeatable setup you want to use again and again,

Smart Setup translates strategy into ex*****on — no more building everything from scratch.

With this approach, media teams save up to 75% of the time they’d normally spend on campaign and ad set implementation and stay consistent while doing it.

👉 Learn more: https://optimaizer.pl/produkty/campaign-smart-setup/

We’ve just launched Campaign Booster for YouTube campaigns in Google Ads and one of its biggest strengths is how well it adapts to your performance goals.
🎯 Want to optimize for CPM, CPV or VTR (View-Through Rate)?
You’ve got it.
🎯 Need to drive performance across Video Views, Efficient Reach, Target Frequency, or Non-skippable Reach?
No problem.
🎯 Working with Ad sequences or Audio formats?
It’s all covered.

Whatever your performance indicator, whatever your video strategy, Campaign Booster keeps you in control.
No rigid templates. No compromises. Just results.

Learn more: https://optimaizer.pl/produkty/campaign-booster/

We’ve just launched the first version of Smart Setup for Meta Ads, a new tool that radically speeds up campaign creation in Meta.

If you’ve ever built Meta campaigns with multiple objectives, placements or budget types, you know how time-consuming and error-prone that process can be.

Smart Setup Meta automates the heavy lifting:
- Creates full campaigns and ad sets in minutes
- Applies naming conventions and strategic flows
- Supports saved audiences
- Pushes everything directly to Meta (paused for review)

No more clicking through the same setup steps over and over.
With Meta Smart Setup, you save time, stay consistent and stay in control.

👉 Learn more: https://optimaizer.pl/produkty/campaign-smart-setup/

Until now, Campaign Booster helped media teams automate YouTube campaigns in DV360, saving time and boosting results with AI-powered optimization.
But over and over again, in meetings and emails, one question kept popping up: "When will this be available for Google Ads?"

We got the message. And we built it.

Campaign Booster is now ready for YouTube campaigns run in the Google Ads environment.

It connects via API, analyzes live performance data, and applies changes 24/7, across campaigns and ad groups:
- Bid adjustments
- Budget reallocations
- Target rate optimization

Always-on, always in control.
No more manual checking. No missed performance dips.
👉 Learn more: https://optimaizer.pl

Let’s kick off the week with something that might spark a few new ideas ☕️

Launching a new SVOD platform in 22 markets where the competition is already fierce? That’s the kind of challenge WPP Media Poland (ex GroupM) and their client were facing. The goal was clear: raise awareness, drive quality traffic and turn it into subscriptions. Fast.

They turned to Campaign Booster. With our solution connected to DV360, they ran 16 full-funnel YouTube campaigns across five key markets. Over 3,000 real-time optimizations were deployed automatically, tailored to formats like Bumper Ads, Video Action and more.

The impact? Cost per conversion dropped by 45%. CPC fell by nearly 80%. CTR increased fourfold 📊
And all of this while keeping full KPI control and freeing up expert teams for strategy.

That’s what campaign automation should feel like — efficient, scalable and performance-driven.

Want to see what it could do for you?
Check it out: https://optimaizer.pl 🚀

Following the release of this year’s IAB Polska Strategic Internet Report (if you haven’t read it yet, catch up here: https://lnkd.in/e6YiSnZ), last week we highlighted our Campaign Smart Setup.

This time, we’re back with another solution designed specifically for YouTube campaigns: Campaign Booster.

If you run programmatic YouTube campaigns, you know that strong performance takes more than just great creatives and targeting. It’s about consistency, control, and real-time optimization, at scale.

That’s exactly what Campaign Booster was built for:

+28% campaign efficiency
Full KPI control with live monitoring
Automated 24/7 optimization
Smarter budget use or higher reach — on average by 28%
Easy integration with ad platforms

One tool. Full visibility. Ongoing results.
And yes, it’s already being used by global advertisers.

Want to see how it could boost your campaigns? Let’s talk: https://optimaizer.pl