TrackwithMehak

“𝐅𝐋𝐀𝐓 𝐃𝐈𝐒𝐂𝐎𝐔𝐍𝐓 𝐂𝐇𝐋𝐀 𝐃𝐎, 𝐈𝐅𝐓𝐀𝐑 𝐃𝐄𝐀𝐋 𝐁𝐍𝐀 𝐃𝐎, 𝐎𝐑𝐃𝐄𝐑𝐒 𝐇𝐈 𝐎𝐑𝐃𝐄𝐑𝐒 𝐇𝐎𝐔𝐍𝐆𝐘.” 😎

Ramadan m hr food delivery brand ka common plan yhi hota h. But that’s lazy marketing.

Ramadan m food demand organic hoti h, to game bht simple h:
𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝗵𝘂𝗻𝗴𝗲𝗿. 𝗬𝗼𝘂 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗶𝗺𝗶𝗻𝗴.

Lkn agr ap Ramadan plan Chand Raat se 3 din phly bna rhy ho, then you’re already late. Ramadan strategy 𝑃𝑟𝑒-𝑅𝑎𝑚𝑎𝑑𝑎𝑛 start hoti h.

Here's a simple breakdown which you can use to optimize your marketing strategy.

🔥 𝐏𝐇𝐀𝐒𝐄 𝟎: 𝐃𝐀𝐓𝐀 𝐏𝐑𝐄𝐏 (𝟏𝟎-𝟏𝟓 𝐃𝐚𝐲𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐑𝐚𝐦𝐚𝐝𝐚𝐧)
1st check:
• Last Ramadan ka 4:30-6:30 PM CPA
• Sehri vs Iftar AOV difference
• Repeat customer frequency
• High-performing areas (geo clusters)
• Delivery delay complaints zones

Custom audiences bnao:
– Last Ramadan buyers
– High AOV customers
– 2+ orders per month segment
– App install but no purchase

Pre-Ramadan campaigns ka objective sirf sales ni hona chahiye. Try to push:
• App installs
• Add to cart behavior
• Wishlist behavior
Ramadan se phly memory build kro qk Iftar time consumer new app test ni krta.

🔥 𝐏𝐇𝐀𝐒𝐄 𝟏: 𝐑𝐎𝐔𝐓𝐈𝐍𝐄 𝐂𝐀𝐏𝐓𝐔𝐑𝐄 (𝐃𝐚𝐲𝐬 𝟏-𝟕)
Ramadan k starting 5-7 days habit formation k hoty hain. Yhn aggressive discount ni blky predictability sell kro.
Like aisy creatives show kro:
• “Daily Iftar sorted at 5:45 PM.”
• “Set your Iftar reminder.”
• Scheduled order highlight kro.

➜ Geo-targeted ads run kro city-wise. (Karachi r Lahore ki iftar timing alg h.)
➜ Ad delivery 60-90 mins before iftar peak kro.
➜ Budget pacing static ki bjaye Day-part bid kro.

🔥 𝐏𝐇𝐀𝐒𝐄 𝟐: 𝐌𝐈𝐃 𝐑𝐀𝐌𝐀𝐃𝐀𝐍 (𝐒𝐂𝐀𝐋𝐄 + 𝐒𝐓𝐑𝐔𝐂𝐓𝐔𝐑𝐄)
Yhn fatigue start hoti h. Ghar m roz same cheez bor kr deti h. Now, 𝑡𝑖𝑚𝑒 𝑚𝑒𝑛𝑢 𝑟𝑜𝑡𝑎𝑡𝑖𝑜𝑛 𝑤𝑜𝑟𝑘𝑠 𝑏𝑒𝑡𝑡𝑒𝑟.
Introduce:
• Limited daily drops
• Chef special of the day
• “Only today” bundles

Scarcity real honi chahiye. Fake na lgy. Heavy retargeting start kro:
– Viewed menu but no checkout
– Added to cart but no order
– 3-day inactive users

➜ Countdown creatives zyada achy kam krty hain fasting time m: “𝐻𝑢𝑛𝑔𝑒𝑟 + 40 𝑚𝑖𝑛𝑠 𝑙𝑒𝑓𝑡”. It reduces decision friction.

🔥 𝐏𝐇𝐀𝐒𝐄 𝟑: 𝐋𝐀𝐒𝐓 𝟏𝟎 𝐃𝐀𝐘𝐒 (𝐂𝐎𝐍𝐓𝐑𝐎𝐋 𝐂𝐇𝐀𝐎𝐒)
Ab sb brands panic mode m chly jaty hain.
• Budget double.
• CPM spike.
• Delivery delays.

Smart brands kya krty hain?
➜ Pre-order discount (small incentive)
➜ Family mega boxes (AOV boost)
➜ Cut-off timer creatives
➜ High-margin items push

Hr order equal profit ni deta. Isliye Ramadan m SKU-level profitability track kro.
𝐷𝑜𝑛'𝑡 𝑚𝑎𝑘𝑒 𝑦𝑜𝑢𝑟 𝐵𝑒𝑠𝑡-𝑠𝑒𝑙𝑙𝑖𝑛𝑔 𝑖𝑡𝑒𝑚 𝑎 ℎ𝑒𝑟𝑜 𝑖𝑓 𝑚𝑎𝑟𝑔𝑖𝑛 𝑖𝑠 𝑙𝑜𝑤.

🚫 𝐂𝐨𝐦𝐦𝐨𝐧 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬
➢ Pure Ramadan 1 hi creative chlana
➢ Hr phase m same offer
➢ Delivery capacity ignore krna
➢ Last week budget panic

📌𝐏𝐬𝐲𝐜𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭
➛ Fasting state m cognitive energy low hoti h.
➛ Time pressure high hota h.
➛ Decision shortcuts activate hote hain.
Isliye:
Offer se zyada important h: 𝐑𝐢𝐠𝐡𝐭 𝐀𝐝 𝐚𝐭 𝐑𝐢𝐠𝐡𝐭 𝐌𝐢𝐧𝐮𝐭𝐞.
𝐹𝑜𝑜𝑑 𝑑𝑒𝑙𝑖𝑣𝑒𝑟𝑦 𝑅𝑎𝑚𝑎𝑑𝑎𝑛 𝑚 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑡𝑎𝑟𝑔𝑒𝑡𝑖𝑛𝑔 𝑠 𝑧𝑦𝑎𝑑𝑎, 𝑡𝑖𝑚𝑒-𝑠𝑙𝑜𝑡 𝑒𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑖𝑛𝑔 𝑘𝑖 𝑔𝑎𝑚𝑒 ℎ.

𝐑𝐄𝐌𝐄𝐌𝐁𝐄𝐑:
𝐼𝑛 𝑅𝑎𝑚𝑎𝑑𝑎𝑛, 𝑡𝑖𝑚𝑖𝑛𝑔 𝑏𝑒𝑎𝑡𝑠 𝑡𝑎𝑟𝑔𝑒𝑡𝑖𝑛𝑔.

𝐊𝐛𝐡𝐢 𝐭𝐨 𝐥𝐠𝐭𝐚 𝐡 𝐩𝐭𝐡𝐚𝐫 𝐮𝐭𝐡𝐚𝐧𝐲 𝐩 𝐧𝐞𝐞𝐜𝐡𝐲 𝐬 𝐏𝐞𝐫𝐟𝐮𝐦𝐞 𝐛𝐫𝐚𝐧𝐝 𝐧𝐢𝐤𝐥𝐲𝐠𝐚
• Bottle achi ho.
• Naam Arabic touch ka ho.
• 2-3 influencers ko PR bhej do.
• “Luxury” likh do.
Brand is Ready.😮

Lkn Ramadan ate hi real test start hota h.
Problem product ki ni blky 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 ki hoti h.

Most fragrance brands khud ko luxury bolte hain lkn unki marketing sirf discount-driven hoti h. R jab luxury brand hi 30% OFF chilaye to consumer ko message clear milta h:
“Ye premium ni, y to replaceable h.”🤔

Ramadan is the month of humility and reflection. R isi wjh s loud flex culture naturally slow ho jata h. Lkn brands same smoky reels, same intense music, same “be unforgettable” angle chlaty rehty hain, jesy inky liye to calendar change hi ni howa.
Aur phir kehty hain:
“Ramadan m perfume slow h.”
𝑆𝑙𝑜𝑤 𝑛𝑖 ℎ 𝑏ℎ𝑎𝑖 𝑀𝑖𝑠𝑚𝑎𝑡𝑐ℎ ℎ.

Spiritual months m flashy consumption reduce hoti h lkn meaningful buying increase hoti h.
⤷ Log Eid k liye
⤷ Gifts k liye
⤷ Family ke liye buy krty hain.
Q k self-flex se zyada thoughtful purchase hoti h.
Agr ap Ramadan m bhi sirf single bottle push kr rhy ho, to ap AOV bhi miss kr rhy ho r emotional angle b.

𝐒𝐦𝐚𝐫𝐭 𝐩𝐢𝐯𝐨𝐭 𝐤𝐲𝐚 𝐡𝐨𝐭𝐚 𝐡?
1️⃣ 𝐋𝐮𝐱𝐮𝐫𝐲 → 𝐋𝐞𝐠𝐚𝐜𝐲 / 𝐆𝐢𝐟𝐭𝐢𝐧𝐠
Royal feel se zyada powerful h:
“Eid p kisi ko yad reh jany wala gift dein.”

2️⃣ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐡𝐨𝐭 → 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
Bottle ka close-up ni blky Moment ka close-up dikhao.
• Father ko gift.
•Couple set.
• Bhai ke liye Eid box.

3️⃣ 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐖𝐚𝐫 → 𝐂𝐮𝐫𝐚𝐭𝐞𝐝 𝐁𝐮𝐧𝐝𝐥𝐞𝐬
Ramadan mein heavy discount apko short spike de skta h lkn curated sets apko premium perception + higher AOV dete hain.

𝐔𝐧𝐜𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐭𝐫𝐮𝐭𝐡?
• Mostly fragrance brands just product sale kr rhy hoty hain, brand build ni krty.
• Luxury claim krna easy h lkn Luxury behave krna mushkil.

Aur marketing ka rule simple hai:
𝐒𝐞𝐚𝐬𝐨𝐧 𝐜𝐡𝐚𝐧𝐠𝐞 𝐡𝐨 𝐣𝐚𝐲𝐞 𝐭𝐨 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞 𝐛 𝐜𝐡𝐚𝐧𝐠𝐞 𝐡𝐨𝐧𝐚 𝐜𝐡𝐚𝐡𝐢𝐲𝐞.
𝐵𝑐𝑧 𝐶𝑜𝑛𝑡𝑒𝑥𝑡 𝑎𝑙𝑖𝑔𝑛𝑚𝑒𝑛𝑡 𝑖𝑛𝑐𝑟𝑒𝑎𝑠𝑒𝑠 𝑅𝑂𝐴𝑆.

To agr ap Ramadan m bhi season ko ignore karke sirf sale lga rhy ho, to ap brand ni bna rhy, bs inventory clear kr rhy ho.😏