DigiTech House

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting.

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting.

Twitter Experiments With Showing Users More Ads.

Twitter Experiments With Showing Users More Ads - Search Engine Journal Twitter is displaying more sponsored posts in users' feeds in an experiment that tests how often ads are shown.

Google Ads Offers New Recommendations to Improve Optimization Score.

Google Ads Offers New Recommendations to Improve Optimization Score - Search Engine Journal Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos.

YouTube Tests New Tool to Automatically Generate 6-Second Ad Variants from Longer Videos YouTube is testing a new process that would use machine learning to automatically generate shorter video ad variants, based on longer creative,

Facebook Makes Multiple Changes to Ad Policies for Financial Services.

Facebook Makes Multiple Changes to Ad Policies for Financial Services - Search Engine Journal Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services.

Google Steps Up Its Content Game With New YouTube Series on SEO Myths.

Google Steps Up Its Content Game With New YouTube Series on SEO Myths - Search Engine Journal Google is preparing to launch a new video series on SEO myths which is drastically different from its previous videos.