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In case you wanted to catch Glen's talk at WOSCON but missed it, here's a recording of the same deck:

E-E-A-T This: Why Traditional SEO Doesn’t Work in 2024 - SearchWorks.PH Yesterday wrapped up the World of Search Conference (WOSCON) 2024, and for those of you who aren’t familiar, this event is organized by our good friend Kherk Roldan, a SEO from Surigao, and his team. For the second year straight, I had the privilege of being one of the speakers, and I tackled a to...

We live in a society where mere participation warrants trophies. Where people think simply doing their job is enough to win. Good thing Google is there to give you a reality check.

There are tough niches where doing classic SEO isn't enough. I'll talk about what else you can do when you're at the end of your wits at WosCon 2024. Heritage Hotel, Manila. Sep. 26-29.

Can't wait to catch up with all my SEO homies there.

Google is putting the hammer down on barnace/parasite SEO

The Site Reputation Abuse Penalty and How to Deal With It - SearchWorks.PH When Google incorporated the Helpful Content Update (HCU) into its core ranking algorithms last March, it was pure carnage. Some sites lost as much as 80% of their organic traffic and it was all that SEOs could talk about for weeks. That’s why most of us can be excused if Google’s announcement t...

Beware of another website posing as SearchWorks/GDI and impersonating Glen Dimaandal

Notice to the Public on GlenDemands.com - SearchWorks.PH This is a notice to the public that the website GlenDemands.com is in no way, shape or form connected to Glen Dimaandal Inc, SearchWorks.PH and any of our other businesses. We strongly discourage the public from visiting the website and engaging in any business activities with it. The domain was onc...

New on our higher-level SEO series:

Showcasing Expertise for More Effective SEO - SearchWorks.PH If recent developments in Google’s ranking algorithms have taught us anything, it’s the face that Experience, Expertise, Authority and Trustworthiness (E-E-A-T) should be at the heart of any legitimate SEO strategy. As stated in the search engine’s Quality Rater Guidelines, these elements draw...

Rainy day readings for those feeling stuck in their SEO campaigns.

Google Hates Your Unoriginal Content. Here’s What You Can Do - SearchWorks.PH Helpful content is the name of the game if you want to rank on Google these days. Unfortunately for many SEOs and their clients, what passes as “helpful” is a nebulous concept at best. Having informative content that has the intent to help does not necessarily mean that the content is helpful in...

User engagement was one of the key talking points from the recent Google API leak. Here's how you can improve your engagement signals en route to better search visibility:

Improving User Engagement Signals for Better SEO - SearchWorks.PH If there was one major finding in the May 2024 Google API leak, it was that user engagement signals apparently play a major role in how well a webpage ranks on the SERPs. While the Big G has denied using this data in the past as a ranking factor, SEOs have long suspected that a

New on the blog.

Improving Trust Signals for Better SEO - SearchWorks.PH You can have helpful content written by legitimate authors, but if your website looks shady AF, it probably won’t do as well as it should on Google’s SERPs. As stated on the Big G’s Quality Rater Guidelines, trustworthiness of information is a core characteristic that a high-ranking webpage mu...

This is what advanced SEO is about these days Ito yung SEO na pang matalino lang.

Creating Helpful Content for Better SEO - SearchWorks.PH By now, you’re probably aware of Google’s November 2023 and March 2024 Helpful Content Updates. The first one evolved its algorithms to reward what it perceived as webpages that had helpful content while striking down pages that it deemed lacking in this characteristic. The second one incorporat...

New post: how to optimize for authorship and publisher signals on Google:

Optimizing for Authorship SEO - SearchWorks.PH Authorship first became a buzzword in SEO circles in 2011 when Google introduced the aptly named rel=author HTML attribute. At the time, people speculated that Google wanted to reward legitimate and respected authors with greater search visibility wherever they published their material on the intern...

How to Showcase Experience in Your Website for Better E-E-A-T

How to Improve Content Experience for Better SEO - SearchWorks.PH The March 2024 core algorithm update and the arrival of AI overviews shook up the SEO community’s long-held beliefs on what it takes to gain prominence on Google’s SERPs. From November to April, Google upended how its rankings work, prioritizing webpages that its updated algorithms perceive t...