StratMark Student Conference

The success of the 24th Strategic Marketing Conference would not have been possible without the unwavering support of our sponsors: Century Tuna, Blue Bay Corned Tuna, L’Oréal Philippines, Jelma Philippines Inc., Erase and Infiniti Intertrade Inc.

We also extend our sincere thanks to our partner schools: NU Fairview, Manila Central University, University of Makati, Tomas Claudio Colleges, and Our Lady of Fatima University.

This conference was made even more impactful through our partnership with the Philippine Junior Marketing Association (PJMA), together with our dedicated social media partner San Beda Junior Marketing Association (SBJMA).

Our deepest appreciation goes to our Panel Moderators: Mr. Sy Bryan Lato, 24th StratMark Conference Chair, and Ms. Shiela Marie Apostol, PMA Director for Youth and Academe.

We commend our Creatives, Mr. Joveanne Oliva and Mr. Darren Villar, and give special thanks to the 24th StratMark Conference Chair for Creatives and Communications, Mr. Mark Anthony Angeles, CPM, for leading the creative direction of the conference.

We would also like to recognize the Communications and Creatives Department of PJMA for their invaluable support and on-the-day coverage: Pam Andrearose Lee, Carlitos Pagaran, Trisha Anne Loristo, Kathleen Danao, Andrea Collado, Nash Tabiano, Izzy Sollano, Virginia Anne Rivera, and Kimberly Jimenez.

Our sincere gratitude goes to the Philippine Marketing Association (PMA), headed by President Christina L. Oreta, CPM, together with the PMA Secretariat—Mr. Richard Añonuevo, Ms. Lira Ligero, Ms. Jade Galande, and Mr. W***y Torres—for their guidance and continued support.

Thank you to our amazing hosts, Mr. Jay-Ar Sistona and Ms. Jaana Abrogena, for bringing energy and life to the event.

We are grateful to our esteemed Speakers:
Mr. Osric Primo Quibot, Ms. Hazel Espinoza, Ms. Janette Toral, Mr. Paulo Tibig, Mr. Art Samaniego, Mr. Josh Aquino, and Mr. Jocel de Guzman.

We likewise thank our Panelists—Ms. Sophia Sy, Mr. Jerry Ilao, Mr. Karl Del Val, and Mr. Pocholo Gonzales—and our former PJMA Federation Presidents and Agora Youth Awards Valedictorian panelists: Ms. Adelaine Pelayo, Mr. Keith Santos, Ms. Nikki Cabanting, Ms. Mikaela Manuel, Ms. Gigi Robles, and Ms. Arielle Alejandrino.

Most of all, thank you to our student participants from all over the Philippines—your passion and presence made this conference truly meaningful.

See you at the next StratMark! 🚀

Catching up with the fresh insights of leadership from the Gen Z!

Coming from the different perspectives of the panels, true leadership is grounded in integrity and ethics rather than titles, with a growing shift away from hierarchy toward a community driven approach that values collaboration and continuous improvement. Although work can be challenging, it becomes fulfilling when guided by purpose. Effectively engaging with Gen Z requires cultural awareness, relevance, and relatability, as they seek meaningful work and collaborative environments across diverse backgrounds.

“Be authentic or be ignored.”

Highlighting fresh views on the stage, Mr. Osric Primo Bern A. Quibot, Chief SRS and ARD for TOD, delved into Innovation and Digital Marketing during the Strategic Marketing Conference 2025.

Stepping into the spotlight of great success is the newly inducted 39th National Executive Board, molding a harmonized term together for continuous marketing excellence.

“Unmatch and always watch out for uncertainty.”

Offering a perspective shaped by the industry, Mr. Jocel De Guzman of Scam Watch Philippines highlighted Update of Latest PH scams & Call for Scam Watch Volunteers in a compelling discussion at the Strategic Marketing Conference 2026.

“Don’t be scared to analyze data because it’s all a function of marketing to deliver the correct message.”

With a compelling discussion, Mr. Karl Del Val of Aira Labs highlighted practical AI innovation and took the stage live at the Strategic Marketing Conference 2026.

“It’s not about working harder, it’s about working smarter with the right tools.”

Driving the conversation forward, Mr. Jerry IIao, President of Oler (OTOMA GPT) unpacked experiences in strategic use of AI tools at the Strategic Marketing Conference 2025.

“Voice is the most powerful tool for connection. Even in the AI age, authenticity remains the key to influence.”

Grounding the session in industry experience, Pocholo ‘The VoiceMaster’ Gonzales delivered firsthand insights on the development of dubbing and voice acting with responsible AI integration at the 24th Strategic Marketing Conference.

“Passion may not turn into a profit, but it solves problems.”

Ms. Sophia Sy of Sofi AI brings expert perspectives to the discussion as she explores how artificial intelligence can become a tool for businesses and startups during the Strategic Marketing Conference 2025.