Merson Creatives

Our Four Marketing Pillars

PILLAR NO. 1 💡 INVENT SURPRISING SOLUTIONS.
We specialize in generating attention-grabbing design campaigns for new products, events, and other marketing endeavors. We think outside the box to get the attention of your target audience. We create new tricks and surprises that drive more sales for our clients.

PILLAR NO. 2 🪄 TURN SOMETHING OLD INTO SOMETHING NEW.
We reinvent outdated and underperforming product designs. We do this by collaborating with our clients to create designs that are attractive to consumers.

PILLAR NO. 3 ➡️⬅️ DO THE OPPOSITE.
We believe in doing the opposite. We specialize in making our client's product designs stand out among the rest. Our designers are constantly testing new methods and techniques in order to stay innovative and unique.

PILLAR NO. 4 💧 INFUSE A DOSE OF VICE.
As the fourth pillar in our marketing strategy, we spice up our clients' product designs. We do this by making our designs exciting so that we can capitalize on our client's customer desires turning them into sales and profits.

Design With Us! Let's create a magic together. Visit our website and avail our service now! 👉🏼https://bit.ly/3Euhsrb

7 Design Trends in 2023

📌 Inclusive Visuals
Inclusive visual is a movement that extends beyond graphic design and impacts many areas of modern life. In essence, it entails showing mankind and its diversity in many contexts, including people of all backgrounds, cultures, and abilities.
📌 Branded Memes
Memes have the tendency to attract more attention than others; some quickly go viral. That’s why companies are taking advantage of this trend to get more engagement, expand their audience and reach new potential customers.
📌 3D Graphics
As we head further into the metaverse, 3D graphics will continue to emerge as a strong trend.
📌 Be Bold
The use of brighter and bolder colors will be a thread throughout the year, which complements the clean shapes and geometric compositions trend.
📌 Graphics with Motion
Users are more likely to pay attention to a video than to a written piece or static image, which is why motion graphics have become popular. These scroll stoppers are expected to result in higher conversion rates, more traffic, and engaged leads in your pipeline.
📌 Dark Mode
The Dark mode is the preferred view for so many mobile users – so trends in user interface design will have a sleek, modern aesthetic and clarity that may be kinder to the eye.
📌 Unique Illustrations
Custom illustrations are a hot-ticket item that will follow us into 2023. These are custom graphics created by hand that personalize a brand and are often leveraged to create animated graphics.

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The Importance Of Branding In Business

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.

✅ More People Will Recognize Your Business
✅ Branding Can Help Build Trust
✅ You Can Improve Your Advertising
✅ It’s Great for Your Employees
✅ Branding Creates Loyal Customers

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We use the clipping path method when removing the background of an image with crystal-clear edges. But when the borders become unclear, this method will surely fail. We offer an image masking service instead for those images with unclear borders. Our output is properly masked so that there is no distortion in the final product. 💯

So what are you waiting for? Visit our website and avail our service now! 👉🏼https://bit.ly/3Euhsrb

Why Product Image is Important in Ecommerce?

A product image in an e-commerce store creates the impression on the buyer. An image enhances the product description which makes it appealing to the visitors of the e-commerce store. It is not possible for the shopper to feel the product in an e-commerce store, it is the product image they visualize before making the purchase. In this age of visual culture, an image is an essential component that drives your customer’s notion.

Few points to keep in mind before uploading a product image:

➡️ The product pictures should be appealing.
➡️ Plain white backgrounds are always better to view the image.
➡️ Use a mannequin or model to display products like clothes, accessories, etc.
➡️ The product should have different angular images for better interpretation and not just one.
➡️ The image should also have zoom-in features for a clear and neat spectacle.
➡️ The quality of the camera.
➡️ Edit if required.
➡️ Size of the picture, bigger is better.
➡️ Image should not be blurred.

A product image with a nice professional write-up is the main tool for convincing your customers, as you do not have the option of a salesperson.

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What Are The Benefits Of Image Retouching?

✅ MAXIMISE THE VALUE OF YOUR PHOTOSHOOTS
Image retouching saves money on your photo shoots by enabling you to superimpose different styles and colour variations of the same garment on the original model shoot, avoiding the need to do a new photoshoot. This can let you update your product catalogues quickly, and focus on the bestselling products within a range.
✅ INCREASE CONSUMER TRUST (AND BOOST SALES!)
Image consistency is a great way of increasing trust between your brand and consumers, thereby removing barriers to purchase. Accurate colour representation allows consumers to make quicker purchase decisions and may increase your sales volumes online.
✅ REDUCE PRODUCT RETURNS
One of the main reasons for clothing product returns is the item not appearing the same as the website or catalogue image, and a lot of this comes down to colour. Not only does faithful colour reproduction increase sales, but it also lowers your return rate, providing better value from your content imagery.
✅ OPTIMISED IMAGES FOR PRINT OR WEB
Finally, professional image retouching ensures that product and brand images are optimised for printing or web publication, and portray your products in their best possible light regardless of your publication method.

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📢 We offer professional clipping path services for your product photography. We can cut out or replace unwanted objects, and modify or remove the background from the image to make your product images look great. This will save you time, effort, and money! 💯

We help our clients' e-commerce products look their best in front of customers by providing high-quality image editing services.

So what are you waiting for? Visit our website and avail our service now! 👉🏼https://bit.ly/3Euhsrb

5 Benefits of Graphic Design for Ecommerce Business

🔅 Attract audience and website visitors
You can attract more audience when you have enticing graphic designs.
🔅 Engage with customers
Your customers will interact with you through graphic designs. As I said, your visual content should make them feel things.
🔅 Build brand identity
Having cohesive graphic designs for your eCommerce platforms will help you build a strong brand identity.
🔅 Communicate the brand message
Graphic design is a form of visual communication. You'll be able to communicate your brand message by creating the right designs that will amplify your message and positioning.
🔅 Strengthen marketing efforts
Enticing graphic designs can increase conversions, click-through rates, social media followers, and more. This will also help in your search engine optimization efforts.

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Responsibilities of a Graphic Designer

➡️ Study design briefs and determine requirements
➡️ Schedule projects and define budget constraints
➡️ Conceptualize visuals based on requirements
➡️ Prepare rough drafts and present ideas
➡️ Develop illustrations, logos and other designs using software or by hand
➡️Use the appropriate colors and layouts for each graphic
➡️ Work with copywriters and creative director to produce final design
➡️Test graphics across various media
➡️ Amend designs after feedback
➡️ Ensure final graphics and layouts are visually appealing and on-brand

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📢 Need some help with your Brand Logo?

We're sure you are a very busy person, and you may not have the time to create your Brand Logo. We offer a wide range of design services that will suit your budget and needs. From creating Business Portfolios, Business cards, Brochures, Flyers, and many more.

So what are you waiting for? Visit our website and avail our service now! 👉🏼 https://bit.ly/3Euhsrb

Destructive Vs. Non-Destructive Editing In Photoshop

📌 Non-destructive Editing is making edits to a photo that happens on the image in a separate layer so both the edited image and original image are saved. This allows the user to go back to the original image at any time since it hasn’t been edited directly.

📌 Destructive Editing is making direct edits to a photo. Any edits you make to the photo save over the original image, and once saved, you can’t go back to the original image since it has been saved over.

By definition, non-destructive editing is the best route for editing photos. This way, you can make as many edits and as many different types of edits to your photo as you’d like without damaging the original.

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