Upflo

Meet Roam & Rest Staycation 🛋️ (3/3)

When I approach a refresh, I’m not trying to change everything. The goal is to keep what people already recognize and love, while refining the details that strengthen the overall brand experience.

Sometimes it’s the small shifts like typography, layout, visual vibe that make a brand feel clearer and more confident.

Because when the visuals align with the experience, the brand feels stronger.

Swipe to see the refreshed look. ✨💙

A little brand refresh moment for ✨🛏️ (1/3)

Same cozy stay, just more aligned visuals. Because sometimes your brand doesn’t need a full reset, maybe it just need a glow-up that finally feels right.

Thinking your brand might be ready for one too?

Pinning every place this little studio has reached. 🥹 So thankful for every brand that’s trusted me or Upflo, wherever you are in the world. 💙

Designing globally, creating boldly. Who knows, maybe you're next? 👀

Hey friends! 💞 Seeing some new faces here, so might as well reintroduce myself. I'm Abi, the person behind Upflo Studio, where bold, zesty and personality-filled brands come to life.

I design with heart (as an empath, yes), strategy, and a little bit of fun. Whether it’s showcasing designs or sharing relatable designer moments, my goal is to make design feel good for you and your audience.

A few things about me:
✷ Hot matcha latte is my fuel of choice
✷ I love drinking water. Stay hydrated, babes!
✷ But first, sunscreen!
✷ One of my best queens are Taylor Swift and Anne Hathaway
✷ I have a bucket list of my life's side quests
✷ I believe brands with an oomph of personality make the strongest impressions

If you're new here, welcome! ☺️You’ll find a mix of design work, behind-the-scenes, tips, and a lot of colours. Stick around if that’s your kind of thing. 💙

Say hi below or tell me what’s always on your desk!

Call it chaotic, I call it creative prep. 😉
If the laptops are out, you know what that means…

Almost time to reopen doors for bold, beautiful brand collabs 🫶 See you in July?

There’s a reason July’s looking a little extra on my calendar 👀

Just casually dropping hints all over your feed. A new era is almost here—and she’s bolder than ever.

We’ve been quiet… but only because some changes are coming. You ever feel like you’ve outgrown your old self?
That’s us—but in design studio form. 💅🏽

Think: new energy, same Upflo. 😎

Rebrand or refresh? 🤔

One is a full transformation, the other is a strategic upgrade. Knowing the difference can save you time, money, and your brand’s identity.

Swipe to decode the difference!

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GROWTH — NOT FAKING IT 😎

From nodding through vague feedback to secretly Googling design terms, my first client experience was a wild ride. But guess what? They actually loved the work!

What’s one lesson your first client taught you? Drop it below! ⬇️

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