Kickstart Magazine

Biz in focus: Dafoodgallery Bakery Products Manufacturing, one of the franchisees of Panadero Bakeshop, banked on the brand’s prevalence, leading them to open three branches: two in and one in Cagayan de Oro.

Panadero Bakeshop taps tech to grow With Converge slowly making inroads in metropolitan areas outside of Luzon, it was only a matter of time before the Dafoodgallery business owner, Dennis Roy Aballe, heard of the broadband provider and made the switch.

strategy: - People are not as good at spotting as they think. If people recognized ads, they usually ignored them – but some, designed to blend in with your friends’ posts, flew under the radar.

Now you see me, now you don’t: How subtle ‘sponsored content’ on social media tricks us into viewing ads People are not as good at spotting them as they think. If people recognized ads, they usually ignored them - but some, designed to blend in with your friends’ posts, flew under the radar.

strategy: No to personalized - Not being able to see what others are being charged means are fuzzier about how many people are likely to buy in and join the network.

Personalized pricing can backfire on companies, says study If part of the product's value depends on how many people are using it, think a social media network or e-commerce platform, not being able to see what others are being charged means consumers are fuzzier about how many people are likely to buy in and join the network.

strategy: The way that news organizations label articles could directly influence how much attention they receive and ultimately impact their revenue.

Labels are everything: New study reveals role of popularity in news articles The way that news organizations label articles could directly influence how much attention they receive and ultimately impact their revenue.

Reviewing a player in : Attraction-wise, isn’t on top of tourists’ lists. But food-wise, it – surprisingly – has a handful of worthy offerings. We checked a , Project Steak comparable to those in Metro Manila.

Offering steaks in Bulacan via Project Steak Attraction-wise, isn’t on top of tourists’ lists. But food-wise, it – surprisingly – has a handful of worthy offerings. We checked one, a comparable to those in Metro Manila.

How to sell feelings when your ? Tailor interventions to different categories.

Nostalgia is an asset in company acquisitions, so use it Tailor nostalgia interventions to different employee categories. Workers with knowledge critical to a company’s value benefit most from identity-based interventions, while “cultural carriers” can help bridge old and new organizational cultures through relationship-focused strategies.

matters in : The way that news organizations label articles could directly influence how much attention they receive and ultimately impact their revenue.

Labels are everything: New study reveals role of popularity in news articles The way that news organizations label articles could directly influence how much attention they receive and ultimately impact their revenue.

in : As intimidating and complex tools may be, micro, small, and medium enterprises should take gradual but steady steps towards exploring how these could make operations more efficient and scalable.

MSMEs advised to take small steps towards AI adoption As intimidating and complex artificial intelligence (AI) tools may be, micro, small, and medium enterprises (MSMEs) should take gradual but steady steps towards exploring how these could make operations more efficient and scalable.

in in focus: has lots of ranches, so… they should have good , right? We checked Lugod’s Steak & Grill for verification (or disproving).

Selling simplified steak, a la Lugod’s, in Batangas has lots of ranches, so… they should have good , right? We checked Lugod’s Steak & Grill for verification (or disproving).

in : Some emotions, like anxiety and love, help content go , while others, like anger or sadness, tend to slow things down.

Online marketing must-know: Only some emotions help posts go viral Certain emotions pack a bigger punch than others when it comes to how posts spread on social media.