Lael Essentials

"Lael" means "Belongs to God." In a throwback story, with my Best Friend Zie and I dreamed of creating our own clothing brand to inspire others to spread the Word of God through various mediums, such as graphic shirts.

Despite various circumstances, we were only able to launch a few graphic shirts. However, as the old saying goes, "God will turn it for our good." Months later, my talented mom asked me if we were still using our collaterals like shirt labels. To make a long story short, she repurposed all our leftover collateral for her homegrown shorts business. With the help of our father, they spread the name LAEL throughout our community by selling hundreds and thousands of shorts. Now, after 6-7 years, the brand has evolved, becoming the brand identity. There came a point where our neighborhood started calling my father "MANONG LAEL." We are thrilled and grateful for what God has in store for the future. And now, we are excited to open our store for all of you.