Cellconversion Philippines

It's that time of the year when year-end reports are collated, validate, and acted upon. This client for a high-value B2B safety equipment supplier which has worked with us for 3 years has again posted a double-digit growth year vs year. Despite a decrease in the number of products and the advent of lockdowns, the team has been able to grow the number of QUALIFIED leads.

Bing is still a work in progress.

Congratulations Team.

Thankful for the great feedback we received from one of our latest Google Ads audit client.

Since some of the team will be working EST, here is our “caffeine” care package heading to your homes soon.

Can you see our heads shaking?

Google Ads rolling out auto-applied recommendations Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.

Change is indeed coming
At best it can be RIP Remarketing/Retargeting.
At worst it can be sleepless nights for account managers and data analysts.

Google’s next big Chrome update will rewrite the rules of the web Google’s impending takedown of third-party cookies in Chrome is a big win for privacy. And Google

Alignment of data for both Google Ad conversion value and revenue can be challenging even when importing transaction data from google analytics. Here is a useful resource for helping understand the issue of attribution and tracking.

Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta) In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Most case studies I have read is based on a "spike" over a month vs month or short term period. Using the same methodology across 24 months despite the challenge of the COVID pandemic and other factors helps validate the approach we made.

Below is a "tease" from a case study we are building. Tomorrow we will be showing the partial results for 2020 - A case study 2 yrs in the making.

Updates on both GA4 for Google analytics and GTM might have some hitches so better be prepared with circumstances.

Here is a resource you can start with:

[Solved] Multiple installations of Google Tag Manager detected Learn how to debug Google Tag Assistant error when it says that Multiple Installations of Google Tag Manager detected.

An interesting study on the potential of further utilizing Google ads to help the overall digital marketing campaign.

As a client would you be interested in exploring this?

Link Building with Google Ads: Results from $1,245 in PPC Ads [Ep. 3] In part 3 of our 3-part series, you’ll learn the process and results from our link building experiment where we tried to build links via PPC advertising. Sub...

Our research-based on our 2008 experience shows the same reasons why advertisers tend to hedge on paid advertising - the ability to be measured and scaled/controlled.

Though there were some interesting insights between the behavior of the consumer and marketers which made us understand to make a healthy mix between the 2 channels is important.

"The survey thus reveals a gap of sorts between these marketer-respondents and consumers. The fact that the marketers preferred paid search to SEO, I suspect, has to do with the greater sense of control and trackability that paid search offers"

Do you agree with the survey results?

Juanito "Cell" Jacela posted on LinkedIn I was doing some research on this based on our experience from the 2008 Financial crisis where most clients made the shift to invest in paid advertising...