Botica Butler Raudon

Great to see our client, Gen Digital in The Post this week.

Hats off to scammers for the creativity... using your home wi-fi to do their dirty work without you even knowing. Glad we could help get the warning out to Kiwis.

You can read the full story from here:

Your wi-fi could be helping scammers without you ever knowing The growing use of residential proxies means your home internet connection could be carrying traffic you never sent, even propping up scammers.

Many businesses want to engage with government but are not sure where to begin. The result is that they speak up only once a policy is already moving.
By then, the conversation has already been shaped. In informal settings, well before any public submission deadline, and by voices that were already in the room.

Whether you are seeking to shape regulation, secure a consent, or make sure your industry's voice is heard, the relationships and credibility that make that possible take time to build.

Let us help you navigate it. https://botica.co.nz/government-and-policy-communications/

Significant change is part of running any business. When it arrives, the decision and ex*****on tend to absorb most of the energy, and how it will land often gets less attention than it deserves. A merger, a restructure, a leadership transition: each carries reputational risk. Even the right call can erode trust if the timing, sequence, or tone of how it lands is misjudged. How change is communicated matters as much as the change itself.

If your organisation is navigating change right now, or preparing for what is coming, talk to us about your situation from here:https://botica.co.nz/

Most organisations don't realise they are in a reputational crisis until the story has already started to take shape without them. A media inquiry lands without warning, a social media thread gains momentum overnight, or a legal matter quietly becomes public, and by the time the phone starts ringing, someone else is already setting the terms of the conversation.

BBR is one of New Zealand's most experienced PR consultancies in Auckland when it comes to managing reputational pressure.

If you're facing that pressure now, or want to be ready before you are, get in touch from here: https://botica.co.nz/contact/

Fred says he is a Knicks fan, but he's been complaining about them as long as we've known him. He's written about repuation, rebuilding and sports. Check it out below.

Crawling Through that Sewer Welcome to Pop Culture PR

19 years ago, the world was a different place.

Steve Jobs unveiled the very first iPhone.
Harry Potter and the Deathly Hallows became the fastest-selling book in history.
Netflix started streaming video for the first time.
The global financial crisis began quietly - subprime mortgages were starting to crack.
NZ launched KiwiSaver.

AND

Fred Russo arrived from the US and joined BBR.

A strong result for our client, Radius Residential Care.

Translating performance and strategy into a clear, compelling story. That is what we do, and we love doing it.

Read the full story here:

Radius Residential Care lifts occupancy rates, net profit up 36% The aged care provider recorded a 14 percent revenue growth.

39 years ago, the world was a different place.

Ronald Reagan delivered a shout out to Mikhail Gorbachev: "Tear Down This Wall."
The U.S. began investigating the secret sale of arms to Iran.
The global stock market crashed on "Black Monday."
NZ officially became nuclear-free and later won the first-ever Rugby World Cup.
The Simpsons first appeared as shorts on The Tracey Ullman Show.

AND

Allan Botica founded the business that would eventually become Botica Butler Raudon Partners.

Guess what we’ve kicked off today…
Our favourite season is officially here: hot cross buns season.

We might be the first in Auckland. Early? Maybe. Prepared? Absolutely 😉

Merry Christmas from BBR!

With the year coming to a close, we just wanted to say a huge thank you to all our clients, media friends, and partners for making 2025 such a wonderful one.

Wishing everyone a relaxed summer, plenty of sunshine, good food and time with your people.

Here are our Allan and Fred’s greetings in their favourite Christmas shirts – and our Dusty too! See you all in 2026, refreshed, recharged, and ready for another big year.