What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Asset Factory

Name: Asset Factory
Address: 326H New North Road, Ponsonby, NZ
Telephone: +61386441334

Our growth has led to the opening of a new state of the art studio in Richmond, Melbourne. We work with brands throughout Australasia.

Asset Factory is Australasia’s #1 ecommerce and social commerce content creation studio and visual merchandising partner with studios in Auckland and Melbourne.

#togetherwecreate Established in Auckland in 2016, Asset Factory has become New Zealand’s #1 ecommerce and social content creation studio, recognising the link between digital storytelling and overall business success for retailers. Hist

orically, retailers would take days or even weeks to produce content. In order to compete in a global marketplace, even locally, brands needed a solution to produce quality content quickly and cost-effectively and we have delivered this with a unique cocktail of technology, capability and experience. The routine of spending days producing photography or video content, then spending even more during post-production is over. Our fast photographic technology earns back that lost time enabling you to reinvest this back in to your brand engagement and support business success. Pairing our in-depth knowledge of digital commerce and creative, with the benefits of the world’s most advanced fully automated photography machines, we enable our clients to produce more content, faster, more consistently and at a lower cost so they can launch their products sooner. Our clients range from small start-ups to established iconic brands spanning fashion, homewares, FMCG, health and beauty, pharmaceuticals, food and beverage. Whether you have one product or 1000’s we have a service that suits any business with no hidden costs, just beautiful imagery. Our partnership with IWD, the worlds leading visual merchandising platform, now extends our services across the full retail cycle from content creation to planogram creation, in store ex*****on and analysis Asset Factory will make your retail life easier. Our visual merchandising platform boosts your productivity no matter where you work from. Create guidelines online quickly and easily, save them to your brand book and automatically send them to your retail store. Seamlessly communicate with your in-store staff to ensure stores appear and perform the way you intend them to. Analyse the data to enhance operations and optimise the customer experience. Come and chat with the team. Auckland; [email protected]

Melbourne; info@assetfactory .com.au

30/01/2026

Proud to be part of this one ❄️🇳🇿

Kathmandu’s first Olympic uniform for the New Zealand Team at Milano Cortina 2026.

Loved partnering with the Kathmandu team to bring the imagery to life. Big moment for a Kiwi brand on the world stage.

23/12/2025

That’s a wrap on 2025! ✨

Wishing everyone a very Merry Christmas and a Happy New Year.
Thank you to all the wonderful clients we’ve worked with this year. We look forward to seeing you all in the New Year.

We’ll be closed from 24th December and back in the studio from 12th January.

Happy holidays everyone! 🎄

16/12/2025

It was a pleasure collaborating with luxury brand for the launch of their beautiful website.
Shot in our Melbourne studio.

14/10/2025

Let your images speak for your brand. 👕✨

Cloke used our Drop & Run service to capture creative flat lay looks for social campaigns. 💛

27/08/2025

We’ve been busy! The Auckland and Melbourne studios have recently changed location. In both cases, into neighbouring spaces.

You’ll now find the Asset Factory Auckland team located directly above the former studio at 326F New North Road, while Asset Factory Melbourne have moved two doors along to 23 Butler Street.

We’re looking forward to welcoming you into our new locales when you next make a booking - or just drop by to say hi.

18/08/2025

Swipe for wind blown flat lay images for NEUW Denim’s window display. Flat lay loose styling is perfect for brands with attitude. Shot in our Melbourne studio.

26/02/2025

From flatlays to fine details —Elevate your ecom imagery with our Eclipse and Flatlay machines.

Featuring the Cricket Cable Knit in Ivoy from . Photographed in our Auckland studio.

18/02/2025

From concept to capture. ✨

Photographs created in our Eclipse machine for .

14/02/2025

Your brand. Your vision. Our machines 🤝✨
Create high-quality fashion e-commerce looks on our Live machines.

Images shot for in our Auckland studio.

13/02/2025

Will you be our Valentine? In love with this V-Day inspired drop from 💌

Photographed in our Auckland studio

11/10/2024

Our Auckland and Melbourne studios provide a variety of creative photography options ideal for your next project.

You perfume shot in Eclipse Machine 🎀

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Telephone

+61386441334

Website

http://www.assetfactory.co.nz/

Address

326H New North Road
Ponsonby

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm