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Make a Statement - Use Print - another part of our campaign promoting the benefits of print. Share, share, share....

Make your message impossible to ignore. Home

Our new print campaign is up and running - share, share, share so that everyone can see why they should USE PRINT.

Make your message impossible to ignore. Home

Going Paperless May Not Be Greener! How do we know? Check out this infographic

This infographic to help people realize that most environmental claims related to going paperless are based on marketing and cost reduction tactics rather than verifiable and specific scientific facts

Over 170 leading corporations across the globe, including many of the Fortune 100, have removed such claims since early 2012

https://twosidesna.org/US/going-paperless-may-not-be-greener-two-sides-releases-new-infographic/

Going Paperless May Not Be Greener – Two Sides Releases New Infographic - Two Sides North America CHICAGO (April 19, 2017) –Two Sides North America will celebrate Earth Day (April 22, 2017) with the release of an engaging new infographic on why Going Paperless May Not Be Greener. The new infographic is designed to expose corporate greenwashing due to misleading environmental claims like “go ...

Why Print is Still Effective at Engaging Customers in a Digital World
The old adage ‘print is dead’ is actually a misconception. Print still has its place as a useful and powerful component of any business’s marketing strategy.

Let’s look at why print is still effective at engaging customers in a digital world:
- Print helps to brand your business
- The print is a tangible thing
- Target your ideal customer
- Enhance your credibility
- The print market is less saturated
- Attract visual learners

In a digital age, where customers are constantly checking their social media feeds, texts, and emails, printed materials can be a welcome and refreshing change.

https://customerthink.com/why-print-is-still-effective-at-engaging-customers-in-a-digital-world/

Why Print is Still Effective at Engaging Customers in a Digital World | CustomerThink BlogCustomer EngagementWhy Print is Still Effective at Engaging Customers in a Digital WorldBy Hassan Mansoor - September 4, 2020 3 Comments Photo by Pexels, CC0 1.0Many businesses have made the decision to completely migrate their marketing, advertising, and communications to the internet, choosing...

Why Use Print Ads to Complement Your Digital Strategy

Think of digital marketing and print as strategic partners.

You need both if you want to get the most out of your marketing:
- Print Thrives on Touch
- Print is Personalized
- Print Thrives on Touch
- Print is Personalized
- Print Is Trustworthy
- Print Can Utilize Augmented Reality
- Print Marketing Supports Hyperlocal

Print is a tried and tested way of marketing.

No matter what line of business you are in, you cannot afford to underestimate the power of print.

Not only is print far from dead, but it is a thriving marketing medium that can be adapted to digital strategies and modern technologies.

https://www.vizaca.com/use-print-ads-for-digital-strategy/

Use Print Ads to Complement Your Digital Strategy in 2020 You’ve probably heard the argument, “Digital marketing is king, print is dead.” But, if you buy into this fallacy, you will be doing a huge...

Digital Brand Agency CEO Discusses Data Literacy and the Power of Print

“There is power in print that is closely aligned with digital.” - Tim Curtis, CEO of CohereOne, a direct-to-consumer digital brand agency

Where can a printer can step in? Full-funnel marketing campaign

“[You] can take all the advantages of digital marketing … and marry that with a superior touchpoint, which is print,” he said.

That’s why Curtis calls data literacy “one of the lessons the printing industry needs to take to heart.”

https://www.piworld.com/article/digital-brand-agency-ceo-discusses-data-literacy-and-the-power-of-print/

Agency CEO: Data Literacy and the Power of Print During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

Print Advertising Myths Debunked
Denise Turner, Newsworks director of research and insight corrected common assumptions about print advertising in 2022

During her presentation, Turner pointed to five key areas that might cause misconceptions about print among planners: scale, time, attention, its role in campaigns and effectiveness.

Read more ...
https://www.newsworks.org.uk/news-and-opinion/denise-turner-debunks-the-myths-around-print-advertising-at-inma-seminar/

Denise Turner debunks myths around print advertising at INMA seminar Speaking at an INMA seminar, Newsworks director of research and insight corrected common assumptions about print advertising in...

Screen vs. Print, Part I: When Books Are Better Than Screens

Summary: Screens are good for skimming when you need to scan text, search or sift through information, and find content quickly. But books are better than screens for deep reading that requires focusing, recalling, and reflecting upon what you learned.

https://mindfultechnics.com/screen-vs-print-part-i-when-books-are-better-than-screens/

Edible H**p Infused Public Transport Ticket - Cannes Lions Gold Winner
In a tongue-in-cheek embodiment of the ‘keep calm and carry on’ slogan, Berlin’s public transport operator BVG came up with a way of helping customers through the chaos of Christmas commuting - an edible ticket infused with h**p oil to help travellers swallow their frustration.

News of the ticket was literally on everyone’s lips. Social media lit up with talk of the paper pacifier and news outlets on every continent reported on it.

https://www.printpower.eu/case-studies/cannes-lions-gold-winner-berliner-verkehrsbetriebe/

PrintPower Cannes Lions Gold Winner Berliner Verkehrsbetriebe The Berliner public transport operated developed an edible ticket infused with h**p. During the Christmas period people are stressed and buying and eating this ticket will help you to calm down.