Lassoo

The team’s looking sharp for the Beacon Awards tonight ✨ Ready to celebrate the industry and all the incredible mahi that’s gone into this year.

Good luck to all the finalists, see you on the dance floor! 💜

Our Young Lions, Lucy and Gabby, wrapped up their media pitch to the Cannes Lions International Festival of Creativity jury before heading straight into a lineup of inspiring sessions - from Reese Witherspoon on women-led storytelling and Jimmy Fallon on creativity, to creators like Alex Cooper and Alex Earle unpacking the evolving role of influencers in advertising.

A big week, capped off the Cannes way. We’re incredibly proud of this talented duo and everything they’ve achieved!

https://campaignbrief.co.nz/2025/06/19/lucy-anderson-and-gabby-smiths-young-lions-diary-2-pitch-day-and-jimmy-fallon-wisdom/

Lucy Anderson and Gabby Smith’s Young Lions Diary #2: Pitch day and Jimmy Fallon wisdom Lucy Anderson and Gabriella Smith, PR and Social Senior Account Manager and Senior Account Manager at Lassoo Media, are representing New Zealand in the Media category of the Cannes Young Lions competition. In this diary entry for CB, the duo reflect on their Young Lions pitch presentation and share

Proud moment for Lassoo as Gabby Smith & Lucy Anderson kick off Day 1 of Cannes Lions International Festival of Creativity!

They began with morning yoga and a sunrise swim at Croisette Beach, followed by a standout session at Amazon Beach featuring the Kelce brothers discussing the evolving podcast ad landscape.

Afternoon highlights included networking at Meta Beach, exploring “The Basement” for creative spark, and diving straight into the live briefing for Ovarian Cancer Action - challenged to make the cancer no one sees impossible to ignore in just 24 hours.

👏 Stay tuned for more updates from our incredible Young Lions in Cannes.

Lucy Anderson and Gabby Smith's Young Lions Diary #1: Yoga, Kelce Brothers and the Media Brief Lucy Anderson and Gabriella Smith, PR and Social Senior Account Manager and Senior Account Manager at Lassoo Media are representing New Zealand in the Media category of the Cannes Young Lions competition. Reporting exclusively for CB, the pair dive into Day One - complete with sunrise yoga, celeb po

Clear the decks – that’s a wrap on The Hutchwilco New Zealand Boat Show 2025! 🎣

This year, we launched the inaugural ‘Two Hooked Competition’ – a first-of-its-kind fishing challenge celebrating the passion and competitiveness of Kiwi fishing duos. From over 180 social media entries, five pairs were selected to battle it out live at the show for the title of ‘NZ’s Fishing Duo of the Year’.

From father–daughter teams to married couples, our finalists travelled from all corners of the country for the chance to compete.

Big congratulations to Lee and Toni, who reeled in the win and scored an epic Fiordland escape for two. 🏆

"TV is dead."

We hear it all the time at Lassoo, but the numbers tell a different story. Viewers haven’t left TV. Advertisers have.

Our Head of Planning, Hamish Scott-Knight, has contributed to ThinkTV’s campaign, “The TV Advertising Paradox”, a sharp reminder that TV still delivers big on reach, attention, and ROI.

He breaks down why New Zealand’s drop in TV ad spend doesn’t match what’s actually happening with viewers or effectiveness, and how savvy marketers can take advantage of this market gap: https://www.thinktv.nz/why-tv/how-to-exploit-a-market-failure

Visit ThinkTV ‘s website for more details: https://www.thinktv.nz

Big cheers to the organisers Jacqueline Freeman, David Thomason, ThinkTV NZ and NZ Marketing Magazine.

How to exploit a market failure | ThinkTV Hamish Scott-Knight looks into the great New ZealandTV opportunity. He begins with a cautionary tale.

The Lassoo crew showed up (and took home the Wooden Spoon 😝) at the annual Stuff Sports Day! 💙

Big thanks to Stuff for an epic day of friendly competition.

Meri Kirihimete from the Lassoo Team 🎄✨ We will be back in the office Monday 13th January.

Meet our Digital Campaign Executive, Jackson Stewart! 👨‍💻🍨

Yeah, nah, we better not then...

That's a bit spooky👻