Creative Agency Secrets

From Rebecca's blog for 04/14/2022 -

From Rebecca's blog for 04/14/2022 As a manufacturer or service provider, your sole responsibility is to ensure that your product and service development is aligned with customer needs and desires. As a result, demand planning and optimization should ensure that marketing and sales are in sync with customer expectations and demand. O...

From Rebecca's blog for 04/07/2022 -

From Rebecca's blog for 04/07/2022 This is a write-up of the B2B Marketing Disrupted event 31st March 2022 hosted by the New Zealand Marketing Association. The second Marketing Disrupted featured both Account Based Marketing and Breakthrough Brands – the balance of the direct and above the line which all B2B marketers know is a tru...

From Rebecca's blog for 03/03/2022 -

From Rebecca's blog for 03/03/2022 Many of you know I work with New Zealand Trade and Enterprise. I’ve been doing B2B marketing digital implementation coaching projects with businesses who export. I am delighted to find that Technology is now a sizeable export sector for the NZ economy. The razzamatazz launch was last week, but the...

From Rebecca's blog for 02/24/2022 -

From Rebecca's blog for 02/24/2022 Have you checked you whether your CRM allows users to completely remove themselves from your records? I find this a frustrating issue as a marketer. I want to know that you once had a relationship with us; but I respect your choices (and privacy legislation). A Pleasant Surprise When I received a no...

From Rebecca's blog for 12/23/2021 -

From Rebecca's blog for 12/23/2021 Online retailers offer cheaper prices than their brick-and-mortar counterparts because they do not burden overhead costs. They also benefit from lower operational expenses, enabling them to pass savings onto the consumer. Below are some of the benefits of E-Commerce: Convenience E-commerce allows co...

From Rebecca's blog for 11/04/2021 -

From Rebecca's blog for 11/04/2021 Published by the Marketing Association (New Zealand). Download the full Direct Marketing Best Practice Guidelines. Good advice here for: Legal collection of personal information (13 Principles) Storage and security of data Access and disclosure Maintenance of data Removal / suppression of names from...

From Rebecca's blog for 10/28/2021 -

From Rebecca's blog for 10/28/2021 For a B2B sales team it’s really important to judge correctly the mind of the recipient when sending follow up sales emails. The path to a sales contract is tortuous and certainly not linear. There are many places where a poorly written sales email can foul your pitch. Marketing and sales need to ...

From Rebecca's blog for 10/21/2021 -

From Rebecca's blog for 10/21/2021 I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS? Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing […]

From Rebecca's blog for 09/23/2021 -

From Rebecca's blog for 09/23/2021 A refresher for on the rules around sending email (and SMS) to prospects. New Zealand privacy and email marketing With regard to the NZ Privacy Act 2017 and updated 2020. Top level obligations Be transparent. Don’t hide anything. Make sure you have consent. Always give people the opportunity to op...

From Rebecca's blog for 08/26/2021 -

From Rebecca's blog for 08/26/2021 I am a woman on a mission. To raise the visibility of midlife women in the media. Why? We are a sizeable population, we make around 50% of buying decisions and we are IGNORED by mainstream media. This has to stop Midlife is the age from 45 to 70 where women are in their prime. […]

From Rebecca's blog for 08/12/2021 -

From Rebecca's blog for 08/12/2021 Working with a client who needs to develop customer personas, I did some research and found a load of good articles on how to write a customer persona [links all at the bottom of this page]. So far so good. but on closer reading it’s clear they are all copying each other. Content Marketing needs [...

From Rebecca's blog for 08/05/2021 -

From Rebecca's blog for 08/05/2021 Do real estate agents get good marketing returns (listings and sales) from Instagram? Great question – and one worth answering before you decide to go all in on social media marketing. You first have to find out is your target audience on Instagram? Do they think about real estate while using the ...