Direct Sewing Machines

NZFW Graduate Collections 2026 | Otago Polytechnic ✨

A fantastic showing from Otago Polytechnic’s graduating designers. The collections were creative, considered and technically impressive, with each designer presenting a clear identity and story of their own.

We’ve been fortunate to work alongside Otago Polytechnic for many years, so it was especially rewarding to see their talented students represented on the New Zealand Fashion Week runway.

Congratulations to the designers and to all the lecturers, technicians, models and production teams behind them. An outstanding achievement and a proud moment for everyone involved.

NZFW Graduate Collections 2026 | Whitecliffe ✨

Whitecliffe’s graduate designers delivered a runway filled with originality, confidence and personality.

From the concepts and fabric choices through to the construction and final styling, it was fantastic to see each designer’s individual voice come through so strongly.

We know just how many hours of designing, patternmaking, fitting, sewing, unpicking and refining sit behind these few special moments on the runway.

A huge congratulations to every designer and to the tutors, models and production teams who helped bring their collections to life.

NZFW Graduate Collections 2026 | Massey University ✨

What an outstanding showcase from Massey University’s emerging designers. Every collection brought its own perspective, with bold ideas, thoughtful storytelling and an incredible amount of skill behind every finished garment.

We’re extremely proud of our long-standing relationship with Massey and of being able to support the next generation of New Zealand fashion talent. Seeing these designers bring their work to the New Zealand Fashion Week runway was very special.

Congratulations to every designer, lecturer, technician, model and everyone behind the scenes who brought this show to life. New Zealand Fashion Week Presented by Giltrap Group

Today we completed the installation of a new Ricoma six-head commercial embroidery machine for Naninama Embroidery in Alexandra, giving their team greater capacity, faster turnaround times and room to take on larger orders.

Our latest blog takes you behind the scenes of the installation and shows what the right multi-head embroidery machine can mean for a growing New Zealand business.

Read the full story:
https://www.directsewing.co.nz/blogs/news/direct-sewing-installs-six-head-ricoma-at-naninama-embroidery-in-alexandra

Proudly helping embroidery businesses across New Zealand grow with expert advice, delivery, installation, training and ongoing technical support.

Customer Spotlight 💜
How incredible is this sweater knitted by our lovely customer Melanie using Rowan Yarns Felted Tweed from the vibrant Kaffe Fassett Colour Collection.

Paired with ChiaoGoo circular knitting needles, this project is a perfect example of how premium tools and beautiful yarn come together to create something truly special. The rich purple shade, subtle tweed flecks and elegant finish are simply stunning.

Swipe through to see the finished jumper alongside the work in progress. We love seeing the journey from the first stitches through to a beautifully finished garment.

A huge thank you to Melanie for sharing her knitting with us. We can’t wait to see what she creates next!

If you’ve made something using yarn or needles from Direct Sewing, we’d love to feature your project too. Tag us or send us your photos.

Knitters… this is the brand you’ve been asking us for. 👀
From Finland to NZ! The Knitting Barber is officially here!

From the famous Knitting Barber Cords to stitch stoppers, cedar balls, row counters, project bags, notebooks, lights and so much more, we’ve just launched what we believe is New Zealand’s biggest collection.

If you haven’t discovered The Knitting Barber yet, you’re in for a treat. These beautifully designed accessories have built a cult following for one simple reason… they make knitting easier, tidier and a whole lot more enjoyable.

Go and have a browse. We have a feeling you’ll find something you didn’t know you needed.

🧶 Shop the range:
https://www.directsewing.co.nz/collections/all/the-knitting-barber

Now these are something special. 😍
Our new Kiwiana Fat Quarter Bundles have arrived!

Five perfectly matched fabrics in each bundle featuring beautiful Kiwi-inspired prints.

💙 Brights
🖤 Darks

We have a feeling these won’t stay on the shelves for long! 🇳🇿🧵

🧶 WOOL AND THE GANG HAS ARRIVED IN NEW ZEALAND! 🇳🇿

We’re incredibly excited to announce that Wool and the Gang is now available at Direct Sewing Machines & Supplies!

If you’ve been following the global knitting scene, you’ll already know Wool and the Gang has become famous for its modern designs, beautiful premium yarns and stylish patterns that have inspired makers around the world.

Our first collection has now landed and is available both online and in-store, featuring:
🧶 Premium yarns
✨ Fashion-forward knitting & crochet patterns
🧵 Beginner through to advanced projects
🎁 Pattern collections and accessories

Whether you’re making your very first garment or you’re an experienced knitter looking for your next project, there’s something here for everyone.

📸 We’ve even built a dedicated Wool and the Gang display in-store and we absolutely love how it’s turned out!

👉 Explore the full collection here:
https://www.directsewing.co.nz/collections/all/wool-and-the-gang

💛 Need help choosing a yarn or project?

Send us an email! We’d be more than happy to help you choose the right yarn and, where available, we’ll also help you with access to selected FREE Wool and the Gang patterns to get you started.*

We’re proud to be bringing another world-renowned knitting brand to New Zealand and can’t wait to see what you create.

Tag a friend who loves knitting or crochet! 🧶👇

Knitwear KnittingCommunity CrochetCommunity MadeByYou DirectSewingNZ CraftingNZ YarnLovers

*Free patterns are available on selected projects where permitted by Wool and the Gang.

You asked. We listened. 🧵
Fabric by the metre is now available at Direct Sewing Machines & Supplies!

Our first shipment features stunning 100% cotton New Zealand-inspired prints from the Nutex Native Treasures collection, including Fantail, Tūī & Pōhutukawa, Ponga Koru, NZ Natives, Crazy Paua and more.

Available online and in-store now.

🏪 Henderson Showroom
🌐 Shop online
📦 NZ-wide shipping

Which design is your favourite? 👇🇳🇿✨

PatchworkFabric

🚨 THEY’RE BACK! 💡
After our last shipment of Lumos Knitting Lights completely sold out in just 48 hours, we’ve secured another shipment and they’ve officially landed! 🎉

This time we’ve brought in 50 more lamps, plus NEW colours including Blue, Yellow and Red alongside the favourites White, Black, Pink and Lavender.

If you knit, crochet, embroider, quilt or sew in the evenings, you’ll quickly understand why these have become one of the most talked-about crafting accessories around. Hands-free lighting, rechargeable convenience and crystal-clear visibility exactly where you need it.

With the last batch disappearing in two days, we wouldn’t leave this one too long.

🧶 Rechargeable
💡 Hands-free LED lighting
🌙 Perfect for evening crafting
🎨 Now available in more colours than ever

Shop now: https://www.directsewing.co.nz/collections/frontpage/products/lumos-knitting-light-rechargeable-led-neck-light-for-knitting-crochet-sewing-crafting
Lumos Knitting Light⁠