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New Zealand's OG Premier Street Fashion & Sneaker Destination

31/07/2026

The Nike Air Jordan 13 “Flint” drops at 9am Saturday on LOADEDNZ.COM or in LOADED High St👟

Men’s US7-14

Originally released in 1998 the last time this colour was retro’d was back in 2020.
Presented in Navy, University Blue, Flint Grey & White combo - highlighted with mesh reflective details.
White leather toebox and tongue with the signature hologram on the ankle.
White on the midsole pods and accents on the outsole, with Black, Navy, University Blue & Grey detailing.

☑️ Sign up to Earn Points when you shop with us as this style earns $32 LOADED Credit to use on another purchase in store or online*

31/07/2026

adidas Originals & Pharrell Williams Introduce the VIRGINIA Adistar Jellyfish in Triple White🪼

Go to LOADEDNZ.COM Now to register for the right to purchase.
Entries close at 8am Saturday
Men’s US 7.5-12.5 & numbers are limited
Special release T&Cs apply

Since its debut, the VIRGINIA Adistar Jellyfish has become a defining expression of Pharrell Williams’ creative vision through VIRGINIA, transforming the adidas Adistar into a sculptural statement that merges innovation, boundless imagination, and cultural influence.
Voted Footwear News’ 2025 Shoe of the Year, the silhouette has continued to generate global demand through a succession of limited & global releases.
The Triple White colourway - the first to make it to NZ, showcases the silhouette’s exaggerated proportions and architecture in
its purest form. The wave-like midsole mimicking a floating jellyfish, paired with a layered mesh upper & exoskeletal cage to create depth, movement, and dimension, all stand out together with a glow-in-the-dark detailing.

26/07/2026

Dubbed the “Birds of Paradise”, this women’s exclusive Air Jordan 4 is inspired by the plant of the same name plant👟
The majority of the leather and suede upper dons a creamy custard colour scheme, while contrasting Gilded metallic gold Jumpman on the heel adds an elegant touch.
Completing the look is a tan midsole and a gradient outsole, which goes from orange at the forefoot to peach at the midfoot to navy at the heel.

In LOADED High St Open 10am-6pm Today or shop on LOADEDNZ.COM with 1 Hour Click’n’Collect available.

☑️ Sign up to Earn Points when you shop with us as this style earns $33 LOADED Credit to use on another purchase in store or online*

26/07/2026

The GA-110PKM, a new G-SHOCK shock-resistant watch created in collaboration with Pokémon — a beloved global phenomenon that has captured people’s hearts across generations — in celebration of the brand’s 30-year milestone in 2026…
If you haven’t already, make sure you register for notifications Now on LOADEDNZ.COM if you want to make the cut🙏🏽

The GA-110PKM is a playful, shock-resistant watch with various design details inspired by the world of Pokémon.

The new watch is based on the GA-110, a model known for its bold, oversized case and three-dimensional face design. The watch hands, buttons, dial, and bezel are treated in red, green, and blue — inspired by the iconic colours of the original Pokémon video games released starting in 1996. The inset dial at 9 o’clock evokes the Poké Ball, while the watch hands are designed in the motif of Pikachu as seen from behind, with meticulous attention to detail.

This is a special timepiece celebrating 30 years of Pokémon — a great companion for all Pokémon Trainers, who continue to adventure and explore wherever they are.

25/07/2026

The latest drop of on LOADEDNZ.COM or in LOADED High St Open till 5.30pm Today🔥

New arrivals include a selection of Graphic Tees, Accessories & Japanese Distressed Savage Denim.

Neighborhood is proudly exclusive to LOADED in NZ.

☑️ Sign up to our Loyalty Program when you shop with us to earn A_List Points & turn them into LOADED Vouchers.

24/07/2026

The adidas Superstar Clot “White Coffee” by Edison Chen drops at 8am Saturday on LOADEDNZ.COM with any remaining pairs in LOADED High St👟

Edison Chen creates a contemporary version of the Superstar that blends the iconic Superstar DNA with elegant brogue details & topstitching to create a premium hybrid silhouette.

Smooth white leather offset with 3 Coffee stripes while a standout Orange stripe runs through the stacked midsole & aggressive serrated outsole.

Special Release T&Cs apply
Limited to 1 per person

23/07/2026

A Highly Anticipated Restock of the Silver Watch Ring in LOADED High St Open till 6pm Today or on LOADEDNZ.COM🔥

Using miniature module and advanced metalworking technology to create a ring-sized, full-metal version of the Casio watch’s complex form is no easy feat.

To make this possible, a special method of metal processing was used to inject a mixture of fine metal powders and resin into a mold. Using metal injection molding (MIM), the case, case back, and ring are molded in one piece, with even the dimpled design on the band faithfully reproduced. A special glass adhesive technique ensures a tight seal for a watch built to be water-resistant while still allowing the battery to be replaced.

With an inner diameter of 20 mm and a circumference of 62.8 mm, the ring fits a size 22 finger (US 10.5, EU U) and includes two size-adjusting spacers, in size 19 (19-mm inner diameter) and 16 (18-mm inner diameter).

The watch features a 7-segment LCD that displays not only the time down to the second, but also the date, dual time, and stopwatch functionality.
Preset the time of your choice, and the ring watch gives off a subtle, flashing light - not only handy for keeping time, but also a poetic nod to the fleeting twinkle of time.

23/07/2026

The Air Jordan 4 Retro “Comic” inspired by comic book culture and gives the legendary silhouette an action-packed look…
With vibrant, the quarter and forefoot netting feature a red, yellow, and Fire Pink gradient offset against the premium off-white leather upper.
And a Nike Air heel logo that comes through with a Comic “POW”💥
Includes extra laces, custom packaging & themed sticker sheet.

Dropping at 9am this Saturday on LOADEDNZ.COM or in Loaded High St

☑️ Sign up to Earn Points when you shop with us as this style earns $39 LOADED Credit to use on another purchase in store or online*

21/07/2026

Back from the archives the adidas Stan Smith & Superstar is available in Square Toe Styles just for her as well as Low Ballet Mary Janes👟

Made for those who crave individuality, the premium Square Toe edition delivers a progressive twist on the legendary silhouette. The upper features shiny leather, giving a luxurious feel and a striking visual impact, while the Stan Smith Low Ballet finishes off any look with feminine elegance, wear with or without socks.

☑️ Sign up to Earn Points when you shop with us & turn them into LOADED Credit to use on another purchase in store or online*

17/07/2026

Immerse yourself in the warm welcome of Japanese tavern culture with the AKA-CHOCHIN G-SHOCK 5600 or 6900 timepiece

Available in LOADED High St or LOADEDNZ.COM Open till 6pm

Inspired by the red chochin paper lanterns that signal Made-in-Japan nightlife. Dressed in chochin red, the watch face boldly features the kanji characters “耐衝撃” (“shock resistance”) — the fundamental G-SHOCK attribute — printed in distinctive typeface.
Other unique details capture the essence of this iconic cultural symbol, including the orange backlight projecting the warm glow of lantern light and buttons and band loop evoking the black lacquered lantern holder.

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57 High Street
Auckland
1010

Opening Hours

Monday 9:30am - 6pm
Tuesday 9:30am - 6pm
Wednesday 9:30am - 6pm
Thursday 9:30am - 6pm
Friday 9:30am - 7pm
Saturday 9am - 6pm
Sunday 10:30am - 5pm