Tuesday Label

Tuesday Label

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A premium, NZ boutique fashion brand known for our elevated everyday dresses & affordable luxury. Shop worldwide online or in-store at 170 Ponsonby Road. x

https://www.tuesdaylabel.com Every woman understands the power of a great dress: when we look good, we feel good. So who says we shouldn’t be able to feel that way every day? Not to save up our best for parties and weddings but to wear nice things ALL the time - to feel good ALL the time! To walk the dog, to attend a meeting, to be at home with the kids, to do the shopping... it shouldn't matter.

Photos from Tuesday Label's post 19/06/2026

Almost gone ~ There’s only a handful left of our best selling Annie Cardi! ✨✨ Crafted from a divine wool and cashmere blend, she’s available in a beautiful beige marle & bold reddy orange.

Secure yours via the link in bio now x

18/06/2026

TOMORROW 🛍️ Join us at 8 The Promenade, Takapuna for our exclusive Archive Sale event! Doors open at 3pm - join us for try-ons, treats & chats 💕

Available for three days ONLY, shop TUESDAY archive pieces, samples, favourites & one-off exclusives at heavily discounted prices x

📍8 The Promenade, Takapuna (corner of Killarney St & The Promenade)

• Friday 19 June: 3pm - 7pm
• Saturday 20 June: 9am - 5pm
• Sunday 21 June: 9am - 3pm

Photos from Tuesday Label's post 17/06/2026

THIS WEEKEND 🛍️ You’re invited to our exclusive in-person Archive Sale event! Located on the corner of Killarney St & The Promenade, Takapuna.

For three days ONLY, shop TUESDAY archive pieces, samples, favourites & one-off exclusives at heavily discounted prices.

See more event details via the link in bio ✨

Photos from Tuesday Label's post 16/06/2026

We’re hiring!💖

Do you genuinely love fashion & making people feel great? TUESDAY is seeking a Retail Sales Assistant to join our tight-knit team & deliver exceptional customer experiences.

We’d love to hear from you if you’re reliable, proactive, & happy to work weekends & peak trading periods ✨

Part time/casual | On-site

To apply, please send your CV + brief introduction to [email protected]

GIVEAWAY CLOSED ~ 🛍️ WIN: $500 TO SPEND AT THE TUESDAY ARCHIVE SALE + VIP EARLY ACCESS!! 🛍️

For three days only, we’re inviting you into the TUESDAY archives, a rare opportunity to shop favourite pieces, samples, one-offs & exclusive archive styles at heavily reduced prices. To celebrate, we’re giving away $500 worth of TUESDAY shopping for you & a friend, plus exclusive VIP early access before doors open to the public.

PRIZE:

~ x2 $250 TUESDAY vouchers (one for you, one for a friend)
~ VIP early access to shop the Archive Sale before anyone else!

TO ENTER:

~ follow @tuesdaylabel & like this post
~ tag a friend in the comments (1 tag = 1 entry), enter as many times as you like!
~ bonus entry: RSVP to our Facebook ‘Archive Sale’ event page
~ for extra luck: share this post to your story & tag us (so we see it!)

ARCHIVE SALE DETAILS:

📍 8 The Promenade, Takapuna, Auckland (corner of Killarney St & The Promenade)
📆 Friday 19 June ~ Sunday 21 June

Prize valid for in-person use at the Auckland Archive Sale event only. Winner announced via Instagram stories on Wednesday 17th June. Goodluck! x

*Disclaimer: This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Vouchers are redeemable at the Archive Sale event, on Archive Sale merchandise only. The winner will be informed through our official Instagram account @tuesdaylabel & must claim their prize within 24 hours. If unclaimed, the prize will be redrawn. 15/06/2026

✨ GIVEAWAY ENDS SOON ✨ Don’t miss your chance to win $500 for you & a friend towards our pop up Archive Sale happening this weekend in Takapuna! With VIP early access, click the link below to enter via Instagram 👏🏼👏🏼

GIVEAWAY CLOSED ~ 🛍️ WIN: $500 TO SPEND AT THE TUESDAY ARCHIVE SALE + VIP EARLY ACCESS!! 🛍️ For three days only, we’re inviting you into the TUESDAY archives, a rare opportunity to shop favourite pieces, samples, one-offs & exclusive archive styles at heavily reduced prices. To celebrate, we’re giving away $500 worth of TUESDAY shopping for you & a friend, plus exclusive VIP early access before doors open to the public. PRIZE: ~ x2 $250 TUESDAY vouchers (one for you, one for a friend) ~ VIP early access to shop the Archive Sale before anyone else! TO ENTER: ~ follow @tuesdaylabel & like this post ~ tag a friend in the comments (1 tag = 1 entry), enter as many times as you like! ~ bonus entry: RSVP to our Facebook ‘Archive Sale’ event page ~ for extra luck: share this post to your story & tag us (so we see it!) ARCHIVE SALE DETAILS: 📍 8 The Promenade, Takapuna, Auckland (corner of Killarney St & The Promenade) 📆 Friday 19 June ~ Sunday 21 June Prize valid for in-person use at the Auckland Archive Sale event only. Winner announced via Instagram stories on Wednesday 17th June. Goodluck! x *Disclaimer: This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Vouchers are redeemable at the Archive Sale event, on Archive Sale merchandise only. The winner will be informed through our official Instagram account @tuesdaylabel & must claim their prize within 24 hours. If unclaimed, the prize will be redrawn.

Photos from Tuesday Label's post 14/06/2026

Styling inspo from our founder & designer Biddie! 💖 See the link in the comments to shop the looks with free shipping over $150 x

12/06/2026

Outfit of the moment! 💖 Biddie styles the new Hayes Dress reversed for a fun (but subtle) feature front. Crafted from a luxe silky satin fabric, this printed dress is a DREAM.

Also available in a tiered shirt dress style, see more details & the link to shop the look in the comments! x

11/06/2026

Find your TUESDAY dress, then wear it everywhere!! 💃🏼✨ Don’t let the moment find you, BE the moment.

Biddie styles the new Hayes Dress reversed for a fun (but subtle) feature front. In a luxe silky satin fabric, this printed dress is a DREAM 💖 Get yours via the link in bio now x

11/06/2026

She’s back! 🙈 Our best selling blingy button cardi returns this season in the new sand marle. Crafted from a deliciously warm wool cashmere blend - there’s only a few left!

Secure yours now via the link in the comments x

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Telephone

Address


170 Ponsonby Road, Ponsonby
Auckland
1011

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm