Fuman Design Studio
Brand, Packaging and Digital Design Studio. Fuman is a multi-disciplinary design studio, based in Auckland, New Zealand.
We specialise in branding, packaging and digital design. Fu translates to good fortune; it signifies happiness, fresh starts and abundance. We work to ‘channel the fu’ in every project by thinking like entrepreneurs and playing like artists to uncover and translate the real essence of your brand.
Since its debut in 2009, comedy panel show 7 Days has become a household staple in NZ television. Following a successful upgrade to a new prime-time spot, our task was to revitalise the show’s brand identity, fresh for the 2026 season. New case study coming soon to link in bio near you.
12/09/2025
Wonder Display was created in collaboration with our client Breathing Space, designed to give the With Wonder visual identity its own unique voice. Used across the brand, it serves as a graphic entry point into creativity that feels grassroots and evokes self-expression without rules; the kind that emerges in moments of play, emotion, or healing.
See the full case study at link in bio.
12/09/2025
We developed a bespoke dieline for With Wonder. Each box can house interchangeable content; featuring a pocket on the front to display different artists’ work, and a space for customisable, affordable-to-print labels — removing the need to print on the individual boxes themselves each release.
See the full case study at link in bio.
08/09/2025
With Wonder is the belief that art and creativity can have a transformative effect on the mental health of youth in Aotearoa. Each With Wonder box is designed in collaboration with a different NZ artist — with the likes of Lissy and Rudi, Jade Townsend, and Te Ara Minhinnick featured in the first releases.
See the full case study at link in bio.
13/05/2025
scoops up the good stuff — fresh fruit blitzed into dreamy soft serve.
Dairy or vegan, it’s ridiculously delicious either way.
09/05/2025
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05/05/2025
26/04/2025
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22/04/2025
Nothing dreamier than Creamy Boys’ ice cream!
Meet your new favourite Kiwi import. Creamy Boys Ice Cream is a company in Los Angeles, founded by New Zealanders Joe Wedd and Duncan Parsons – two Kiwis with funny accents and a fresh approach to life.
In 2020, they set out to share a good time with their American friends through the epicness of NZ real fruit ice cream. What started as a food truck in Venice Beach is now a full-blown shop, spreading good vibes and fresh real fruit ice cream blended before your eyes (dairy or vegan) and never shy on flavour. One lick and it will change your life. Promise. Such a good time bringing this bold, fruity brand to life. Thanks for the ride boys. 🍦
21/10/2024
Always pushing the boundaries in a relentless pursuit of the perfect shot — no matter the limits — Troy Goodall is a photographer that is comfortable with the unexpected.
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Address
57P Livingstone Street, Grey Lynn
Auckland
1022
Opening Hours
| Monday | 8:30am - 5:45pm |
| Tuesday | 8:30am - 5:45pm |
| Wednesday | 8:30am - 5:45pm |
| Thursday | 8:30am - 5:45pm |
| Friday | 8:30am - 5:45pm |