Coats Design
Packaging and Branding agency We champion the real power of design. Coats is a proud independent creative business with a tried-and-true entreprenurial spirit.
Using its ability to shape compelling brands and build a loyal fan base of consumers, resulting in a solid return on investment. Working with clients from challenger to iconic brands we bring fresh thinking and perspective to each project; resulting in a product or brand with a tangible purpose. Today’s shopper connects with brands that have distinct values and compelling stories. We use our desig
10/04/2017
BLOG POST: Utilising the talents of the client in the design process. Manaaki
Manaaki – Made by (and created by) the Aunties Coats has had a great journey with Omaka Marae – partnering with the team to create the Manaaki brand of condiments and preserves which introduce traditional Maori recipes to the modern consumer. Early in the design stage, the idea of introducing the ‘Aunties’ of the Marae as the hero of th
06/04/2017
A redesign emphasising simplicity, beautiful colours and brand combined with a new distribution and merchandising plan = BIG WIN! Love case studies like this.
A Brooklyn ice cream brand increased sales by 50% after it redesigned its packaging Who cares what it tastes like?
04/04/2017
RECENT WORK: Crafting a new food brand and packaging for the a new social enterprise for Omaka Marae, Blenheim. Manaaki is part of a long term business strategy to create opportunities for the wider marae family.
Manaaki Coats Design is an Auckland based graphic design studio specialising in branding and packaging.
20/02/2017
New packaging for Waitemata Honey Co.
New packaging for Waitemata Honey Co. Waitemata Honey Co. know their honey, supplying New Zealand businesses and consumers with locally managed and harvested honey for over 50 years. With growing demand for the product in South East Asia, the company engaged Coats to design the packaging for their new Manuka Honey lozenge range.
24/01/2017
Something to look forward to on Netflix - Feb 10th. Good to see designers, creatives and architects will get some deserved exposure. Gotta love Netflix!
20/01/2017
Friday lunch at Whyte & Wong, Auckland viaduct for Matt's 4...something-th birthday
Alternative advertising for Hubbards Granola
Hubbards searches for love in newly launched print ad via Sugar & Partners, New Zealand Hubbards breakfasts are like a love story in every box. They truly are ingredients made for each other. To launch its new range of Granola, the humble Oat has gone on a search for love. Its agency Sugar & Partners has launched a print campaign in the classifieds section of national papers. VIEW THE…
15/01/2017
20/12/2016
Surprising finds while doing the last day studio christmas clean up.
19/12/2016
New Work - Hubbards Granola. More coming soon
19/12/2016
Coats Christmas Friday. Spanish Style. Finishing the night at our new favourite spot in Britomart, Caretaker Cocktail bar - great drinks, awesome soundtrack
15/12/2016
It is the last few days for Sam, our account director who has been covering maternity leave for Hazel. Little known fact about Sam, she hates coffee. Weird we know. With a reputation of coffee lovers here we could not let this go on for one.more.day. With the help of some Lewis Road Creamery Coffee milk Sam had a sip. A small sip, but that at least means our reputation of coffee drinkers can be maintained. Sort of. Thanks for your awesome work this year Sam, the crash course on everything South Africa, rolling your r's and all your SA sweet treats
As of January 16th we will be replacing a South African accent with a Scottish one....Hazels back.
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Contact the business
Telephone
Address
Level 8, Monmouth Street, Grey Lynn
Auckland
1021