Ashley Ware Design

Nostalgia at its finest 🖍️ Bringing out the crayons for the cutest, whimsical icon set created for

Get some prep in your step 🫒🪩

I’ve spent the past 2 months working with the incredible .britt (who happily tolerates my 12am email chains 🫶🏽) to create a strong, thoughtful brand foundation for .co before launch

Using her existing logo as the base - I crafted a complete brand presence, which serves up earthy food-inspired tones, organically formed illustrations, patterns, holographic labels, socials and recipe cards - every detail crafted to PREP her brand for the future ✨

When life gives you little lemons,
turn them into swimwear 🍋

A series of petite, hand-painted watercolours for Suki Swim’s Golden Days collection - made even more special being worn by my daughter, Maggie 💛

A decade of the bowl! 🥥🫐🥭🌴

For Bowl & Arrow’s ten-year anniversary, Leish and Han wanted a fresh new look. The rebrand brings bold fonts, hand-drawn icons, and a playful palette of Matcha, Butter, and Strawberry - complete with a hand-painted mural, which perfectly captures the essence of their new smoothie shack era! 🩷💚💛

A branding project very close to my heart, Suki Swim 🌞🐚
Soft sun, pastel tones, and hand-painted patterns - a nostalgic nod to endless summer days.
Created for my best friend, for her dream brand .club

One of my favourite projects to date - custom tile illustrations for Bowl & Arrow’s Newmarket fit-out, plus a bespoke menu design 🫐🍌🍒 Small, intentional details that bring energy, playfulness, and personality - elevating the brand experience

From concept to creation 🧚🏼‍♀️

After designing Daisy’s brand identity, she came to me wanting to launch her Journl gift boxes in time for Christmas. We carefully crafted each design to work together as one cohesive set. Always so rewarding seeing the mockups come to life! 💚🪄

Back on the grid - kicking things off with READY STEADY SPAGHETTI for Oh + Co 🍝 A playful ode to pasta through custom illustration

Brand Identity + Business Cards for

Annabel wanted her brand to promote confidence, relaxation, rejuvenation & calmness from within 🌞

EAT SLEEP SNACK REPEAT 🍎🍓🍒 for