Copperfox
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They are determined, swift and nimble, evading hunters easily.
Simplifying Complexity, Delivering Impact
CopperFox partners with New Zealand businesses to cut through complexity, navigate disruption, and execute strategies that create lasting impact — locally and globally. We wanted a name that represented our values as well as our personality, while at the same time being somewhat unusual and eye catching.
Copper is flexible and reactive to its environme
19/02/2026
Pulse was developed to provide business owners with structured insight into what is performing effectively within their organisation and where improvement is required. Following completion of 48… | Tony Rutherford Pulse was developed to provide business owners with structured insight into what is performing effectively within their organisation and where improvement is required. Following completion of 48 multiple choice questions, participants receive a performance score and grading, accompanied by high leve...
09/01/2026
Over the break I've been working on migrating our business diagnostic tool "Pulse" on to an AI platform and we are almost ready to go-live. I'm looking for a small number of businesses that would be… | Tony Rutherford Over the break I've been working on migrating our business diagnostic tool "Pulse" on to an AI platform and we are almost ready to go-live. I'm looking for a small number of businesses that would be interested in using this free to test the functionality and reporting. If so, please email me: tony.r...
29/12/2025
Here I am, sketching out priorities for 2026. Not a grand strategic plan. Not a glossy roadmap. Just pen, paper, and a willingness to be honest about what actually matters. I am asking simple… | Tony Rutherford Here I am, sketching out priorities for 2026. Not a grand strategic plan. Not a glossy roadmap. Just pen, paper, and a willingness to be honest about what actually matters. I am asking simple questions. What deserves my energy. What has quietly outlived its usefulness. What needs space to grow, and....
Struggling balancing working on vs in the business?
In business values are important to me…
Tony’s Dad…my inspiration in business…
Conquering the summit of Everest is like the relationship between CEO and CFO…
Christmas message Tony and Rob…
CopperFox testimonial from Caleb Male,
Kenai
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Telephone
Address
PO Box 133034
Auckland
1146
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |