A.Lanefale Design

Designs we did for Ruckus 1 Year shirt couple years back.

Our goal for this project was to create a bold, statement-making merch design for Naturally Āio, a brand specialising in natural facial and body products, rongoā, and kākahu. Ultimately, the merch was designed to combine natural wellness with bold style, giving Naturally Āio a confident presence people would be proud to wear.

A closer look at a few stills from the unofficial logos we designed for . ⛳️

Reversible team jersey designed for .nz . One side features a camo print inspired by motherboard circuits, finished with bold orange trims. Flip it inside out for a high-voltage switch-up in a striking neon green and black colourway.

This spread is all about shining a light on some of the key statistics that help tell the story of Avondale—who we are, how we’re growing, and what makes our community unique. The goal was to present this information in a way that is both visually engaging and easy to understand for a wide audience.

To achieve this, we focused on using clear and accessible design elements—such as infographics, charts, icons, and other forms of data visualisation—to help bring the numbers to life. These visual tools not only made the information easier to digest but also help tell a story about Avondale through its data.
We wanted this spread to feel informative yet approachable, with a layout that encourages curiosity and invites the viewer to explore the content. Clarity, creativity, and connection to the local context are key.

View it online via Avondale Mainstreet website | March 2025: Autumn Edition

https://www.avondale.net.nz/magazine

In 2024, .nz introduced a custom-designed soccer jersey as part of its rotating uniform collection. The jersey features a high-quality sublimation print, ensuring durability and vibrant colour retention.

A distinctive fingerprint watermark subtly overlays the background, symbolising individuality and personal identity—core values of the company. Custom logos are strategically placed across the design, including the chest area, belly, sleeves, and back, creating a cohesive and visually striking aesthetic.

We developed a range of marketing materials for this year’s I-Develop , aiming to introduce a fresh and modern aesthetic while maintaining alignment with the brand’s established visual identity.

I-Develop is a 4 Day international dance event and networking experience with the objective to connect, inspire and support local, national and international artists.

This inter-connective, high qaulity learning opportunity was established by Identity Dance Company - IDCO Director, Joshua Cesan in 2020. Open to the public, this yearly event follows on from the companies auditions with the intention of kick starting the year with a bang and bringing the community together, under one roof.