Embrosa

𝗘𝗺𝗯𝗿𝗼𝘀𝗮𝗧𝗮𝗹𝗸𝘀: 𝗛𝗼𝘄 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘁𝗼 𝟴𝟱 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀: 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗥𝗼𝗱𝗲𝗻𝘀𝘁𝗼𝗰𝗸

What I really admire in the team of Rodenstock is how they bring campaigns from an international Headquarters in Munich to every country in the world. Or at least 85 countries.

Stephanie “Steffi” Blab is the Online Communication Manager at Rodenstock: 𝗮 𝗵𝗶𝗴𝗵-𝘁𝗲𝗰𝗵, 𝗵𝗶𝗴𝗵-𝗲𝗻𝗱 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿 𝗼𝗳 𝗼𝗽𝗵𝘁𝗵𝗮𝗹𝗺𝗶𝗰 𝗹𝗲𝗻𝘀𝗲𝘀, known worldwide for and in eyewear. 👓

And this global brand is on a winning streak: winning prizes for their B.I.G. EXACT™ Sensitive lenses at SILMO Paris, at 𝗢𝗣𝗧𝗬𝗞𝗔 𝟮𝟬𝟮𝟱, and now they are also shortlisted for the 2025 Optician Awards! Congrats to the whole team 👏

Listen and Learn!

☀Enjoy 𝗼𝘂𝗿 𝘀𝘂𝗺𝗺𝗲𝗿 𝘁𝗵𝗿𝗼𝘄𝗯𝗮𝗰𝗸 𝘃𝗹𝗼𝗴 and 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗘𝗺𝗯𝗿𝗼𝘀𝗶𝗮𝗻𝘀 behind Embrosa.

One of our core values is 𝘞𝘦 𝘈𝘳𝘦 𝘙𝘦𝘢𝘭, and that also means showing who we are outside of work. So, as the days get shorter and the autumn break begins... we’re rewinding to July & August! ☀

Featuring 👨‍💻Rogier van den Berg, Susanne Vink, Lennar Schumacher, Sebastiaan Benjamins, Ienke Hullegie, moi, and sadly not Connie and Louwise, but they sure enjoyed watching the vlog ...

𝗠𝗲𝗲𝘁 Nuria Antoli, CEO & Founder NURAFRAMES 👓

This is the final episode in our SILMO Paris interview series, and it couldn’t have ended on a more inspiring note.

I first met Nuria Antolí nearly 10 years ago, when she was still working as a brand manager at Xavier Garcia Eyewear Barcelona. Since then, she’s taken a leap: building NURAFRAMES, a company turning eyewear into impact.

What does Nuraframes do? They’ve developed an 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 that uses 𝗔𝗜 to monitor 𝗲𝘆𝗲 𝗵𝗲𝗮𝗹𝘁𝗵, detect visual anomalies early, and act as a bridge between users and eye care professionals: elevating 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝘃𝗲 𝗰𝗮𝗿𝗲 𝗶𝗻 𝘃𝗶𝘀𝗶𝗼𝗻.

In our conversation, we dive deep into how Nuria went from the 'corporate' side of eyewear to the frontier of health tech: and how she’s 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 for her .

𝗧𝗶𝗽: 𝗦𝗵𝗲'𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀; 𝘀𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗴𝗲𝗹? 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗡𝘂𝗿𝗶𝗮 𝗔𝗻𝘁𝗼𝗹í 𝗳𝗿𝗼𝗺 𝗡𝗨𝗥𝗔𝗙𝗥𝗔𝗠𝗘𝗦!

Meet Loes Brussen , a.k.a. “Lucie”, the behind Frank and Lucie: the eyewear brand creating reading glasses so stylish and affordable you wish you already needed them (𝘸𝘪𝘵𝘩 𝘣𝘭𝘶𝘦 𝘭𝘪𝘨𝘩𝘵 𝘧𝘪𝘭𝘵𝘦𝘳 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘭𝘺 𝘣𝘶𝘪𝘭𝘵 𝘪𝘯!) ✨

Next to readers, the brand also designs sunglasses, blue light glasses, and correction frames. Discover their wonderful collection: 𝙛𝙧𝙖𝙣𝙠𝙖𝙣𝙙𝙡𝙪𝙘𝙞𝙚.𝙘𝙤𝙢

I spoke with Loes at Silmo Paris about the diverse role of opticians and why and when she started Frank and Lucie. The full interview is coming soon, including a deep dive into the differences in selling eyewear not only through opticians but also in fashion stores and even bookshops. 📚👓

👏 Give it up for this entrepreneur who has already founded 2 successful companies: first, a B2B trade magazine business Eyeline , and now the eyewear brand Frank and Lucie loved by many. 💪

👉 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀: visit frankandlucie.com to explore the collection.
👓 (𝗚𝗶𝗿𝗹)𝗳𝗿𝗶𝗲𝗻𝗱𝘀: There's no reason to feel 'ashamed' about needing reading glasses any longer! I assure you, you'll love the Frank and Lucie readers. Give them a try!

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𝗪𝗵𝗼 𝗶𝘀 𝗘𝗺𝗯𝗿𝗼𝘀𝗮?
👉 We enable brands to support their resellers with local marketing.

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

Few are as organized, caring, and endlessly curious as Julia Berger, European Marketing Team Leader at Charmant Group. Julia manages 7 different brands across multiple European countries, each with its own personality.

I Interviewed her during Silmo Paris 2025. We talked about the variety in her work as a trade marketer, the advice she would give her rookie self 10 years ago, and of course… which Charmant brand is her favorite.

You’ll have to wait for the full interview to hear it all, but this snippet might make you curious.

👉 Follow CHARMANT Group on Linkedin or on Instagram.

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Who is Embrosa?
👉 We enable brands to support their opticians with local marketing.

𝗘𝗺𝗯𝗿𝗼𝘀𝗮 𝗧𝗮𝗹𝗸𝘀 – 𝗧𝗵𝗲 𝗦𝗶𝗹𝗺𝗼 𝗢𝗽𝘁𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 👓

If you visit a trade show with your team, what can you prepare? Martha Elsdijk shares her top preparation tips for companies visiting trade shows.

Why is her advice so spot on? Martha Elsdijk is Marketing & Communication Manager at PROMOSALONS Nederland. This is the team that brings French trade shows like Silmo Paris , SIAL Paris , Wine Paris RS and MAISON & OBJECT to the Dutch market.

Martha and I discussed the magic of French trade shows, the role of trade shows in the digital age, and the future of international fairs. The full interview is coming soon, but this snippet offers you a nice first preview.

👉 Discover the trade show agenda: www.promosalons.com

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𝗪𝗵𝗼 𝗶𝘀 Embrosa?
👉 Making B2B2C marketing super easy for trade marketers.