Enlighten
We share simple tips to help tech startups and scaleups build better products | Product & Technology
02/03/2023
How do you use product analytics effectively to improve your product, without being overwhelmed with so much data and metrics? Check out our new blog https://www.enlighten.services/post/how-to-improve-your-product-using-data
07/02/2023
Every product goes through multiple stages during its lifecycle. The primary focus of product development is different in each of these stage.
To define your market niche, parameters like Age, Gender, Geography are not enough… You need to enrich them with parameters like Beliefs, Desires, Ambitions.
For example, instead of a niche like “Engineers, male, aged 20-30, from USA”, try defining your niche as
“Non-technical people who want to start an engineering career”
26/01/2023
Does MVP refer to a working product or just a prototype? No matter what term you use, we need to apply frequent validation, during the whole journey, starting from having the idea and onwards.
https://www.enlighten.services/post/does-p-in-mvp-stand-for-product
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