Beatgrid

Marketers are under pressure to justify media spend, but relying on reach or views alone can create a false sense of confidence. To truly understand impact, we need to move beyond proxies and measure real people across platforms.

Recent campaigns are revealing just how powerful that shift can be.

One luxury brand, for example, invested only 3 percent of its media weight in YouTube, Netflix, Amazon, and Connected TV (CTV), yet those channels delivered a 2.03 percent lift in total reach. Another campaign showed how CTV, YouTube, and Broadcast Video on Demand (BVOD) directly influenced in-store foot traffic, proving the offline effect of digital channels.

The same luxury retailer also saw brand consideration rise by 61 percent and purchase intent by 31 percent when audiences were exposed across both TV and BVOD, all tracked at the individual level.

This kind of insight doesn’t come from estimated reach or modeled views. It comes from real exposure data tied to real outcomes.

The better we measure, the better we can build.

https://beatgrid.co/

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It’s time to stop guessing.
You’ve heard it a hundred times: “This ad performed well.”
But what really worked? What drove the lift?
Beatgrid eliminates the guesswork. We track actual individual exposure and measure real outcomes.
For example, one luxury retailer saw a +2.03% incremental reach with just 3% of their media weight across YouTube, Netflix, Amazon, and CTV.
Another campaign showed that CTV, despite accounting for only 30% of media spend, drove a 61% increase in brand consideration.
Stop guessing. Start knowing.

Let’s talk → https://beatgrid.co/

Numbers don’t lie.

But most ad dashboards do.

Still chasing “impressions” and “reach” as your benchmarks? Let’s change that.

At Beatgrid, we measure real exposure at the individual level, and track outcomes.

One brand saw 30% of impressions come from CTV, but it drove 52% of brand lift.

Proof over pixels.
Want real results? Let’s talk → https://beatgrid.co/

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