Wedel Software

📊 Are you making decisions based on real-time data — or last week's spreadsheet?

MediaSales Analytics from Wedel Software gives media sales teams the live, customisable reporting they need to stay ahead.

✅ Customisable reports built around your business
⚡ Real-time data for smarter, faster decisions
📁 Export to Excel, Word, PDF and more in a single click

When your team has the right information at the right moment, everything changes.

👉 Learn more: wedelsoft.com

📉 Linear TV ad spend is falling — but that doesn't mean broadcasters are out of options.

WPP Media forecasts linear TV ad revenue dropping around 3.8% this year, even as total TV (including streaming) stays broadly stable. The pressure is real — but so is the opportunity for those with the right infrastructure in place.

Broadcasters who can manage inventory efficiently, balance networks automatically, and integrate seamlessly across systems are far better placed to protect and grow revenue.

That's the thinking behind MediaSales Traffic from Wedel Software — built for the complexity of modern broadcast ad operations.

👉 Explore the platform: wedelsoft.com

📡 Is your traffic and billing system keeping up with your ambitions?

MediaSales Traffic from Wedel Software is built for radio and TV businesses who need more than just the basics. Manage single stations or complex multi-channel networks — all from one flexible, scalable platform.

🔁 Automatic network balancing across stations
📊 Multi-pass balancing to optimise paid vs. free-fill
🔗 Seamless integration with playout and accounting systems

When your ad operations run smoothly, everything else follows.

👉 Find out more at wedelsoft.com

The global audience measurement market is heading towards $9.4 billion by 2033. Advertisers are demanding proof — and broadcasters need the tools to deliver it. 📊

MediaSales Optiplan turns ratings data into clear, credible campaign plans — helping your sales team demonstrate reach and frequency with confidence.

It's the difference between a pitch and a proof point.

Find out more at wedelsoft.com 👇

When you're pitching a campaign, you need the numbers to back it up. 📊

MediaSales Optiplan takes ratings data and turns it into clear reach and frequency plans — so your sales team walks in with confidence, not guesswork.

✅ Real ratings-based campaign planning
✅ Reach & frequency analysis at a click
✅ Integrates with MediaSales Quote

Available standalone or as part of the full MediaSales suite. Learn more at wedelsoft.com 👇

Broadcast creative production is changing fast. 🎬 AI and automation are driving demand for faster turnarounds, more ad variants, and tighter budget control.

The US CTV advertising market alone passed $33 billion in 2025 — and that's just one part of the picture. Broadcasters across TV and radio are under pressure to produce more, faster, and cheaper.

The answer? Smarter workflows. That's where MediaSales Creative comes in — keeping everything from brief to final delivery organised and connected.

Learn more at wedelsoft.com 🎯

Still chasing approvals and tracking production costs on a spreadsheet? There's a better way. 🎬

MediaSales Creative manages your entire spot production workflow — from brief creation right through to final sign-off and automatic billing in Traffic. Built for TV and radio, it works the way your business does.

✅ Structured briefs ✅ Flexible approvals ✅ Budget tracking ✅ Seamless Traffic handoff

Find out more at wedelsoft.com 👇

Only 1 in 3 marketers can measure media across TV and digital channels. 😮

As linear TV, CTV, and streaming all compete for the same ad budgets, the broadcasters who can prove cross-platform reach will win. Digital video already accounts for close to 60% of US TV/video ad spend — and the gap between where money is going and where measurement exists is growing.

Smart reach and frequency planning is how broadcast sales teams stay relevant in this environment.

📊 Is your team equipped to demonstrate campaign effectiveness across platforms?

Prove your campaigns work before they even air. 📡

MediaSales Optiplan helps broadcast sales teams build campaign plans backed by real ratings data — calculating reach and frequency automatically so you can show clients exactly how their investment will perform.

✅ Ratings data built in — no manual calculations
📊 Demonstrate campaign effectiveness to clients with confidence
🔗 Works standalone or integrated with MediaSales Quote

Less guesswork, more wins. 🎯

👉 Learn more: wedelsoft.com/project/mediasales-optiplan/

Did you know top advertisers are now producing 50–70 ad variations PER WEEK? 🤯

The demand for creative content has never been higher — and the broadcasters and media companies who'll win are the ones with production workflows built for that kind of scale.

Speed doesn't have to mean chaos. The right tools make all the difference.

📊 88% of organisations are already using generative AI in at least one business function
📈 86% of advertisers plan to increase AI use in creative production

Is your workflow ready for the volume era?