Wayfinder Group

Happy New Year 🥂 from The Wayfinder team

Account-Based Marketing and Inside Sales Are a Match Made in Heaven Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse traditional sales by 2020.

How to Create Content that Generates Exposure, Loyalty and Sales Most marketers do it wrong, but here are four top secrets for getting it right.

10 Research-Backed Ways to Improve Sales Success These strategies can help you tackle your priorities and make significant improvements in 2020.

4 Ways to Spice Up B2B Marketing Who says business-to-business campaigns have to be boring?

9 Sales and Marketing Tips for Startups How you sell yourself is different than how you market yourself.

10 Marketing Strategies to Fuel Your Business Growth You need more than one strategy. You need a strategy for every opportunity.

Focus on your customer!

How To Make The Sale By Focusing On The Customer Customer product fit and post-sale support tell the real story.

The Influencer Marketing Trends That Are Coming In 2020 I asked the top influencers and industry insiders what influencer marketing trends were coming in 2020. Here's what they said.

What will 2020 bring in the world of marketing....

McKinsey Looks Ahead At Marketing A marketing forecast from Jason Heller, partner and global lead, digital marketing operations & technology, at McKinsey’s New York office.

Merry Christmas from the Wayfinder Team. 🎄🎅🥂

The Marketing Step That You Can't Leave Out The key to a successful marketing campaign is simple: Follow up.