Ivory Studio

🎄✨ Your role in our fantastic 2023 hasn't gone unnoticed—thank you!

As the holidays approach, let’s take a moment to reflect on the passing year.

The buzz around has been truly inspiring. The passion from our partners is turning communication upside down, creating a community that's reshaping how we connect through video. 🎬

It's more than a trend; it's a movement, and each advocate, including you, is a vital part of it. 😃

We can’t wait to carry this energy forward in 2024.

Wishing you wonderful holidays and a New Year filled with joy and continued success! 💙

🥁 Drumroll, please! 🥁 We’re excited to introduce a fantastic product update: The Branded Video Player! This brand new feature enables you to personalise the visual identity of your . 👇

You can integrate your logo seamlessly and infuse your unique colour palette to elevate the look and feel across all platforms.

Wow, right?

Now, this incredible customisation capability comes included with every Ivory Studio plan, ensuring that your Interactive Videos stand out with a distinctive and professional touch.

It's a wrap! 😄 Our 2023 partner event was a great success, and we had the pleasure of meeting many new faces.

We were impressed by presentations, which provided valuable content. Particularly as various colleagues from the partner network shared insights into real customer cases. They discussed challenges, forms of interactivity, and the true added value.

Additionally, we took a moment to reflect on the latest developments in generative video.

We explored the opportunities for content creators and discussed how AI can contribute to smarter use of .

And, of course, the event wouldn't have been complete without delicious food, refreshing drinks, and lots of ‘gezelligheid’.

A heartfelt thank you to Thijs Kasbergen ( ), Mareijn de Wit & Wout Koot ( ), and John Lee (Rebel Rooster) for their contributions. Special thanks to John for flying in from London. We appreciate having had you with us!

Mission accomplished: The 2023 certification training was a resounding success! This year, the spotlight was on Gamification 🎮, and the approach was refreshingly different from previous years. We split the training into two segments: beginners and advanced. 📚

The beginners' section focused on Ivory Studio's fundamentals, making it the perfect opportunity to brush up on your knowledge.

In the advanced portion, we delved into advanced functionalities and real-life case studies, to further enhance everyone's skills.

A big Thank You to our partners:
🌟 Phil & Flo
🌟 ZoomWorks
🌟 Video agency Viduate
🌟 Imagine People
🌟 Viduals

Have we ever told you there are at least 8 ways to add to your ? No? Well here they are 👇

Presented to you in a nice slider!

1️⃣ Clickables: Buttons and hotspots enable viewers to easily navigate in the video, or to an external site.

2️⃣ Branching: At strategic moments, present the viewer with a choice. This way viewers take their own route through the video

3️⃣ Overlays: Add an interactive layer to your video with clickable elements. Such as a pop-up contact form or a link to your website.

4️⃣ Navigation: Skip certain parts or repeat them! Add chapters and menus so your audience can easily navigate through your video.

5️⃣ Lead generation: Video a marketing tool? Absolutely! Add forms or form fields, collect leads and forward them to your CRM.

6️⃣ Gamification: Quizzes, polls, surveys. Gamification increases viewer engagement and therefore the impact of your video.

7️⃣ Conditional Logic: Add if/then logic to create a specific action sequence that allows the viewer to only see relevant scenes.

8️⃣ Personalisation: Offer every viewer a unique viewer experience by adding personalised texts, audio, images or scene segmentation.

Those are the 8 methods to enhance interactivity in your videos, whether utilised individually or synergistically, for truly captivating outcomes!

Or did I miss one? 🤔 In that case, I'm happy to hear from you in the comments.

Who needs a lengthy review when you have the wit of Michael Kaltenhauser, the Creative Lead at dyno Austria?

When we requested a testimonial, he simply said: 👇

"Tested many platforms and liked Ivory Studio the best!"

Yes! Short, sweet, and straight to the point. We couldn't ask for more. Thanks, Michael!

About last week... 🌞 This was an absolutely inspiring business partner lunch with the one and only Marcel Buining from

Mayster never fails to bring fresh concepts to the . Mind-blowing and groundbreaking! We've been collaborating intensively for 3 years now, and it has been an exciting journey.

At Ivory, we thrive on being challenged to come up with creative solutions. It’s in fact, exactly our cup of coffee… ☕️ So, keep them coming!

Thanks again for the good talks Marcel. To many more years of pushing boundaries of Interactive Video 😃

Welcome to today’s episode of New Partners at Ivory! 📹 😉 Today, we proudly present Our newest partner. This agency makes the complex world of technology easy to understand. 👇

With the help of brilliant academics from marketing and engineering, they transform complex information into powerful visual concepts that capture your attention.

Their arsenal of digital media, including video, animation, VR, and design, brings technical products and processes to life.

Which makes them understandable for everyone. Indall believes that no one should be left in the dark when it comes to technology.

Needless to say… We are thrilled to share that they've partnered up with us. And we’re looking forward to seeing their work with Ivory!

Meet our partner JOVL! The marketing agency that stands for Lean Marketing. Meaning: Marketing with quick progression and little waste. 👇
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Companies often spend a lot of resources on many marketing activities. Only efforts don’t always deliver the intended result. Exactly why John van Lochem (owner JOVL) helps companies in making their marketing more effective.
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His vision on marketing perfectly translates to Interactive Video. And we’re happy to hear that John sees the added value:
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“With Ivory we bring our videos to life. It’s our aim to reach kids from 10 to 14 years old. Thanks to the possibilities of interactive video and gamification we’ve really managed to get some fans! The team of Ivory is a crucial part of this success by helping out every time we create something new, friendly and supportive.”
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Thanks for your meaningful words John. Let’s continue to grow that fanbase!
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Cool Custom Project! 🤩 Gamification is one of our favourite things to apply in Interactive Video. 👾 It helps make your message stick, and… it adds fun to the experience.

In this custom project for Tech Tok we developed a leaderboard.

The video is created to help students find an internship. And the leaderboard allows students to battle each other!

Check it out: https://www.tech-tok.nl/

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🎬 Want to know all about interactive video? We love to hear from you! Drop us a line at [email protected]

Whatever your question is, pizza is always the answer. 🍕😉

This instructional interactive video from SMASH Studios for Dr. Oetker shows you how to prepare the perfect pizza for takeaway or eating on the spot. (Link in bio!)

Interactive Overlays make it easy for viewers to check out additional information or products at various moments.

Follow the instructions for a tongue tingling experience!

Actually. Enough with the talking. Let’s grab some pizza!

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🎬 Want to know all about interactive video? We love to hear from you! Drop us a line at [email protected].