EMCup

Every edition of the EMCup tells its own story.
New faces, new ideas, new energy but always the same spark.
Students grow, professionals connect, and a community takes shape in real time.

That’s the magic of the EMCup.

A quiet moment of full attention.
For the students, these sessions are truly inspiring and motivating, offering real‑world perspectives that spark new ideas and confidence.

EMCup 2026 • 3rd place for Manchester Metropolitan University
Focused, driven and ready for the next step.
A strong podium result.

Fun. Energy. Motivation.
Three elements that turn a competition into an experience and you feel them in every moment of the EMCup.

During the Dragons’ Den in the OBA, we were joined by Ronald Huiskamp of H Hospitality as one of our Dragons.
His insights, challenges and real‑world experience added real depth to the students’ ideas and elevated the entire session.

Some connections stand out, especially the ones that return year after year.
You feel it immediately: the EMCup isn’t just a competition, it’s a community.
A place where familiar faces, new ideas and shared passion come together.

EMCup 2027 is now open for registration! And great news: three schools have already enrolled.

A unique chance for students to show their entrepreneurial mindset, meet top hospitality professionals and tackle real‑world industry challenges with innovative solutions.

➡️ https://emcup.eu/registration-form-2027/

Let’s make 2027 unforgettable ✨

Hotel Management School Maastricht • 4th place at the EMCup 2026
From preparation to pitching to connecting with the business jury, this team showed consistency, confidence and real progress.
A top‑tier finish that reflects their drive and ambition.

There’s nothing like seeing all faces together to lift the energy.
A moment that fuels motivation, connection and the spirit of the competition.

During the competition, we take a moment to step outside for the Netwalk, a short break to get some fresh air and spark new conversations.
Students and business jury members walk together, exchange ideas and gain fresh perspectives that often lead to surprising insights.
A simple moment with real impact.