4T2.run

we love independent retailers because they are cute, funky, exotic and kind of....

independent.

in a sea of sameness there’s these exceptional absolute gems like FML ‘flat mountain living’ in berlin. this running boutique, created by Mubeen September and friend of 4T2, is one of those stores you must take a detour for.

mubeen is bringing south african vibes to a funky berlin neighborhood and he carries 4T2 as one of his selected brands. drop by.

if you’re serious about running, you’re not running in cotton.

we say it all the time. ‘don’t run in cotton.’

still you do. still you keep asking for them, every time we sell out and hope you forget about them so we can move on to professional technical apparel (which we do create actually).

you won’t stop coming back for cotton, run in it, sweat in it, stink in it. now we know why. you want running to be ugly. because it is.

so we surrender.
and we supply.
enjoy.

‘one more’ acid dreams.
​
this shoe is a tribute to lactic acid filling your sore muscles after one more lap all out, one more mile, one more race.

‘one more’ is a lightweight trainer with a very authentic, unapologetic character. a classic training shoe without the interference of carbon plates cracking so... your feet will have to work for it, which is exactly what you want from a training shoe.

with every product launch we take learnings with us. this edition of ‘one more’ is more responsive, slightly softer and we improved the durability on the lateral heel outsole rubber. and it lost 20gr of weight, it’s now 255gr for a us mens 9. and of course you can re-sole the shoes.

find more details on our product page. one more can now be pre-ordered, global shipping early july.

athletes in this post are berlin based friends of the brand heo.gun, ,Ignacio Gb and photocredits to Bianca Dalle Nogare and

it sounds so simple. offering a piece of 4T2 for sale. in the early days we already wanted to do this, as part of the idea that we are building 4T2 for, and with our customers.

last year we found our way to host this opportunity, so now you can own a piece of 4T2. you can become a co-owner. no matter where you’re from and even if you work for one of our competitors... (oh yes it happens).

find out more through the link in bio. on the investor page you’ll find all the information you need.

offdays is a bit of a joke. the idea came during a road trip with the team. we wanted to create an off day shoe, a sandal. and so we did. and no, we did not even bother to pour bs-marketing sauce over it in the form of a recovery concept.

so offdays is a sandal. can you run with it? well you can try. the upper is an actual remake of get lost with many adaptations. we cut holes into the upper while keeping the functional support. we took out the heel counter. we used a soft microfibre lining material combined with a canvas outer upper, supported by the iconic straps from ‘get lost’. we suggest to take an running-day off in this shoe.

tech talk.
‘road to nowhere’ outsole (replaceable), ortholite x40 eco, new midsole component ‘rise’ with 6mm drop + 3mm drop ‘joie.’ = a total of 9mm drop. super smooth ride and softer and more comfortable than any shoe we have made before. the weight is +/-295gr for a us mens 9.5 / eu43.5.



running is ugly.

team member of the month, the man of many myths, our korean-biker-legend-turned-runner. he prefers to be named ‘multiplayer’ because he takes on many roles. our korean brand director (not sure if we actually have such a title) ‘han’ . left a corporate life to get closer to the action and so han is often the lead in warm ups, social runs, marketing projects, preparations and future planning. drop by at in seoul and meet him in person. the energy he’ll transmit is contagious.

we like to keep things simple.
that’s why we name our shoes the way we do.
weekdays are for the everyday run. the one you fit in before work, after work, between everything else.
sundays are for going long. and slow. more relaxed, less time-restricted. stopping to see, hear, smell.
get lost is for when you don’t need a destination. because the best thing that can happen on a trail run is to discover something new.

simple names. shoes that just make sense.

what we do when we’re road tripping...

it sounds so cool; we’ve been on the road in california, asia, across europe multiple times and we just came back from a weekend in berlin. gradually we are increasing the amount of these road trips. it’s a great way to meet our retail partners, runners, customers, investors, competitors and in general, friends of 4T2.

but there is a thing that is happening behind the scenes.

it’s called ‘business as usual’ or in our case; ‘another meta ads crisis’, ‘design speedwork’, ‘photoshoot’, ‘store check’, ‘packing’.

when we’re road tripping, the team is. including marketing, operations, finance, design and whatever. we all are. it means before and after the running events, the team is actually working and making sure our business keeps going.

of course this is still early stage growing pains but i feel there is longterm benefit in booking an airbnb apartment and work and live together for nearly 72 hours. for sure we get to know each other when things heat up. and yes we did run two half marathons in between working and driving.

all for the love of the ugly run.

the sunday run is a special one. when it’s not race day, it’s often the day that gives you more time. to run. the sunday l*d is a well known fact, some do it alone, some share it together.

sundays as a running shoe concept is pretty straight forward; more comfort for your long run. so can it be used for anything else but the long run?

of course. it’s a 9mm drop neutral trainer and pretty versatile. it will also work for shorter runs, faster runs but its main feature is comfort and a smooth neutral ride.

good for pronators? yes as long as you are not excessively over-pronating you’r all fine. how do you know? well, if it would be a problem, you’d already know.

about a year ago dropped by at atelier 4T2 to talk about the idea to start a running apparel brand. he wanted to share his ideas, get some feedback and a little more info on do’s and don’ts when starting a new brand.

a year passes and brent shows up with , the brand he just launched and along came the first items produced. we ran an 8k/15k through our haarlem backyard joined by a very international group of runners from near and far.

another morning is launching its first products and you can order through the link in their bio.