Impulse Design Studio

Logofolio 2025 ✨

Looking back at the past year, I feel grateful. Grateful for the driven and inspiring clients, the trust, and the beautiful results we created together. 2025 was a year of growth, not only in skill and quality, but also in the number of branding and webdesign projects.

But what mattered most weren’t the deliverables. It was the connection. The conversations, the shared ambitions, and the joy of seeing brands truly come to life. Working with people who care deeply about what they do made all the difference, and I feel grateful to contribute to their dreams.

I’m excited to continue this journey in 2026, helping new and returning clients build remarkable visual brand identities that truly tell their story, stand out, and last.

On to another year of meaningful design, strong stories and beautiful collaborations 🚀

delivers top-level strategic SEO advice and guidance, combining agency-grade expertise with the personal attention often missing in today’s agency landscape. With over a decade of experience, Hoogstaand helps organizations grow SEO maturity and achieve sustainable results, by focusing on quality, collaboration and long-term partnerships rather than scale.

🙌 Open
♟️ Strategic
⚖️ Honest
🤝 Collaborative

Their logo perfectly reflects this approach:
📐 Clarity & Focus – the vertically stretched HOOG enhances readability and recognition, reinforcing strategic visibility
📈 SEO Impact – the stacked wordmark visually emphasizes SEO results, with HOOG positioned at the top
🟪 Stability – the square symbolizes trust, logic and consistency, aligning seamlessly with the brand’s core values
🌈 Balanced Structure – the four colors represent the layered expertise that comes together at Hoogstaand

.fitfoodbalance supports people in losing weight in a healthy and sustainable way, helping them feel stronger, more energized and confident again. With a holistic and personal approach, Fit Food Balance focuses on long-term results by bringing movement, nutrition and mindset into balance. No quick fixes, but real change that fits everyday life.

💚 Involved
🎯 Result-Driven
🤝 Personal
🔥 Enthusiastic

The logo, & webdesign perfectly reflect this philosophy:
🍐 Balance – symbolized by the pear and kettlebell forming one harmonious shape, representing food and fitness in balance
⚖️ Structure – the stacked design shows how FIT and FOOD are held together by BALANCE
🧡 Growth & Joy – expressed through a warm, natural color palette in which the greens (health, trust and growth) perfectly complement the orange (strength, joy and energy)

Bunzl Flexibles is shaping the future of packaging with smart, flexible solutions that help brands stay efficient, sustainable, and ready for what’s next. By combining high-impact design with material-conscious choices, they empower companies to stand out, enhance user experience, and reduce costs, all while strengthening their brand identity.

👁️ Curious
🌍 Open
🔥 Driven
🧠 Smart

Their logo, branding & webdesign perfectly reflect this mindset:
♻️ Flexibility – expressed through a dynamic, folded F that symbolizes agility, adaptability, and movement.
🎨 Depth – achieved through bold, spatial color use that adds dimensionality and visual impact
🎯 Precision – sharp lines paired with rounded corners create a strong, contemporary and approachable look

is Apeldoorn’s go-to spot where coffee becomes an experience. Born from a deep passion for specialty coffee, Koafe invites people to discover the rich flavors, aromas, and stories behind every cup. More than just great coffee, it’s a warm and welcoming space to slow down, recharge, and savor the moment. A place where quality, authenticity, and connection come together, creating that perfect balance between enjoying and unwinding.

☕ Authentic
🤗 Welcoming
🔥 Passionate
🌍 Conscious Quality

Their logo, branding & webdesign perfectly embody this essence:
🧬 Coffee in our DNA; symbolized by the split “O,” merging a coffee bean with hydrogen bridges that reference an RNA strand, reflecting both passion and science
🤤 Taste & Texture; brought to life through a “tasty” typeface with soft, dripping forms that awaken the senses
🤎 Warm Hospitality; expressed through a rich, cozy color palette that feels as inviting as their space itself

Dicky Wouterse guides women back into full connection with themselves, uncovering layer by layer what no longer belongs, so their true essence becomes visible again. As a psychodynamic therapist and coach, she creates a safe and loving space where women can rediscover who they truly are, beyond expectations, patterns and perfectionism. A deeply intuitive journey toward authenticity, freedom and inner strength.

🙏 Authenticity
💫 Spirit
🤍 Connection
🕊️ Freedom

Her logo, branding & webdesign beautifully reflect this journey:
🌀 Inner Transformation – visualized through the spiral, symbolizing the personal path back to the soul
🌊 Flow & Emotion – expressed through wave-like motions, reinforcing softness and movement
⚪ Connection – embraced by the circle, grounding and unifying the whole
⚖️ Balanced Energy – a color palette rooted in the five elements, creating harmony and alignment

A fresh new look for Impulse 🤩

After three years, it was time to give my website a well-deserved refresh. I’ve redesigned it from the ground up to reflect where Impulse Design Studio stands today, modern, confident, and aligned with my new branding ✨

The updated design feels more me than ever. Clean, bold, and creative, with all the little details that make Impulse, Impulse 🧡

Curious to see the result? Check out the link in the bio 🚀

Happy Birthday to… Impulse!🥳3️⃣

Three years ago I took the leap and started Impulse Design Studio, bringing my passion for graphic design to life. What a journey it has been! From logos to full visual identities, I’ve grown so much along the way ✨

I’ve loved creating, sharing, and connecting through design, but most of all I’ve loved working with my amazing clients. From accountants to coaches, marketers to baristas, it’s been an honor to help bring their passion to life 🧡

Today I’m celebrating by sharing an updated version of my own branding. The logo remains front and center, strong and compelling, paired with a new font combination to reflect my growth. I’ve also created a brand pattern and a graphic element derived from the logo to bring my visuals to life across all touchpoints. The ever-present orange dot stays, symbolizing positivity in everything I do 🟠

My branding is ready… and so am I for the next chapter of Impulse 🚀

delivers high-quality accounting services at fair prices, taking the administrative burden off clients while providing clear financial insights. With a focus on trust, openness, and precision, they offer a reliable alternative for entrepreneurs seeking a better accounting partner.

🔓 Open
🤝 Reliable
🕊️ Honest
🎯 Accurate

Their logo, branding & webdesign perfectly reflect these values:
📈 Growth – symbolized by ascending forms, representing financial reports and progress
⚖️ Balance – created through modern, rounded shapes that combine friendliness with precision
🔵 Insight – highlighted by the data dots, showing structured organization and valuable insights
📊 Expertise – envisioned in the growth bars, angled to convey speed and progress, reinforcing financial expertise

W.D. Sourcing takes sourcing to the next level by helping companies find top talent and by strengthening recruitment teams through training and coaching. With a strong focus on innovation and professionalism, they make sourcing smarter and more effective.

✨ Expertise
🚀 Innovative
🤝 Professional
💪🏼 No-nonsense

Their logo and branding perfectly reflect these values:
⚒️ Impact – symbolized by the hammer
🔺 Growth & Innovation – represented by the triangles
➿ Accessible Expertise – shown in the sleek, rounded shapes
💙 Professional – with a little spark ✨

I’m back, and 2025 is going to be an incredible year!

If you’ve noticed my absence over the past few months, it’s because I’ve been channeling my creativity into something new—renovating our home! 🏠 But now that it’s (almost) complete, I’m excited to dive back in and share my designs with you.

I’ve been working on some amazing projects behind the scenes, and I can’t wait to reveal them in the coming weeks. Stay tuned for lots of exciting content, and let’s make 2025 a year full of creativity and inspiration! 🚀

#2025

Full branding reveal for 🔥

I felt a burning desire to create something great. With the modern approach of this LED-candle webshop the logo and branding had to be Fuego ❤️‍🔥

I started with the core-values and managed to create a logo with it. Safety, atmosphere, sustainability and quality all come together in the playful flow created within the wordmark ✨

The atmospheric color pallet and modern use of shapes and lay-out really brings the brand to life 🤩

Allthough the TEDlights candles may not actually burn, the TEDlights branding is FIRE 🔥

If you or your business could use an impulse like this, DM me. 📩