So PR

So PR

Delen

So PR | Amsterdam
Fashion, Beauty & Lifestyle PR & (brand) Communication Agency for O+O Publicity, Influencer & Celebrity Seeding and marketing

Photos from So PR's post 10/06/2026

If the shoes fits, wear it, right? Well the same principle goes for this Bison suit. So we ask you: who wore this So well?

08/06/2026

Things they don’t teach you in PR: the importance of having the perfect meme sticker ready at all times. Somewhere along the way, Valentino introduced this one to the team... and now it’s become a permanent part of our office vocabulary.

Photos from So PR's post 03/06/2026
Photos from So PR's post 02/06/2026

Caption unwind: Dutch jewelry label UNWIND started at a student room table in Breda and is now one of the must visit spots in Amsterdam’s 9 Straatjes. Designed by founder Lisa, who turned a burnout into a creative reset, every piece feels bold, effortless and made for your “saved on Pinterest” era.
jewelry

29/05/2026

AI or real life? 👀 Spot the Sebago boat on the water all week. We kicked off the celebration of 80 years of the iconic shoe by the water, with the perfect amount of sunshine. ⚓️☀️

Photos from So PR's post 27/05/2026

A simple ‘Hello’ could lead to a million things. 🤍

Photos from So PR's post 26/05/2026

Consider this our mood board brought to life. Pinterest made us do it.

Photos from So PR's post 22/05/2026

Now THAT’S how you do a red carpet look. Lisa Rinna blew everyone away at the Global Gift Gala with a sculpted wet mermaid bob: a high-gloss, editorial look created by her friend and collaborator Johan Hellström, CEO and Owner of Swedish professional haircare brand Björn Axén. Crafted using Björn Axén Volume Mousse, Salt Water Spray and Fixing Spray, the look was built on texture, shine and structure for a perfectly balanced wet finish with a modern couture edge.

Photos from So PR's post 19/05/2026

graced the red carpet of the premiere of The Beloved at the 79th Cannes Film Festival in a custom-made dress. The powerhouse chose a mermaid-style crêpe gown featuring a structured bodice, a deep sweetheart neckline and elaborate satin petal embellishment at the hem. Yes She Can(nes)!

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Admiraal De Ruijterweg 21-1
Amsterdam
1057JT

Openingstijden

Maandag 09:00 - 18:00
Dinsdag 09:00 - 18:00
Woensdag 09:00 - 18:00
Donderdag 09:00 - 18:00
Vrijdag 09:00 - 18:00