LeadSocial

How do you stack up against industry averages? https://leadsocial.com

When will you reach your next page fan milestone? Find it in our dashoard and plan your posts ahead!

We updated the overview to a list view. To more easily compare pages and industry standards. Plus sort by reach,engagement, and fan size now!

Quick and easy weekly/monthly summaries of your best posts and performance. New in live dashboard. https://leadsocial.com

Introducing live dashboard data. Compare your pages Key Performance Indicators side by side.

Introducing indexes. Compare your performance easily over longer periods of time. When you sign up, index = 100. How will you do in 6 months? https://leadsocial.com/

If you manage multiple pages, then our new Grouped Reports is just for you. High level post- and page KPIs give you more insights than ever. Check it out https://leadsocial.com/example/grouped_overview/

There's currently a worldwide issue regarding the Facebook insights bugs, affecting 40% of pages with wrong data ie. 70 likes on a post with 50 impressions or no data at all.

This also does affect your dashboard insights on Facebook and the exports.

The issue has been around since 15 january and are working with Facebook to resolve this issue.

This is great! We are launching our conversion attribution today.

Conversion attribution helps you better understand what happens before someone makes a purchase, downloads an ebook, subscribe to your mailing or book a ticket for example. You are then able to justify your budgets accordingly against other marketing channels in your company.

We specifically focused on -fair- attribution because traditional methods left out social media channels. Best of all, all this complicated stuff, you don't have to worry about. It's a 5-minute implementation and we do the rest.

Find the new feature and instructions under "Conversions" if you are already using LeadSocial.

Feeling like a pro? Learn more about our fair attribution model:https://leadsocial.com/downloads/LeadSocial_Conversion_Attribution_en_US_latest.pdf

What KPI are you using to gauge your Facebook performance? Page likes? Engagement? Reach? Response time maybe?

From today we are introducing a new KPI called Monthly Active Loyals or shortnamed MAL.

It is THE best and most solid KPI for measuring your Facebook performance.

Websites and apps are usually benchmarked using MAU (Monthly Active Users) because repeated usuage is a much more insightful metric than only visitors or installs. MAL indicates the size of your most loyal fans. Your most loyals fans are usually high value customers for your brand. Retaining and growing this group is basically what every company does when using facebook, but no solid KPI was available to represent this group.

The KPI is now available on the Feeds page. Next weeks reports will include the new MAL KPI. Learn more about MAL and its use case here https://leadsocial.com/info/post/monthly_active_loyals/

I see opportunities for our revenue and conversion attribution to marketing channels (including social).

The link (Dutch) describes the problem of transparency of tools who apply conversion attribution. People want to know HOW something is calculated and based on what numbers as there are increasingly more vanity metrics in todays software. That's why we always have been very transparent with our software.

Transparency is definitely the future, if other businesses are relying on your numbers and reports.

Veel reuring rond conversie attributie software - Emerce Het Hilversumse bedrijf Shop2market ligt onder vuur. De Belgische aanbiedingensite Solden.be heeft de samenwerking met een partner beëindigd omdat de software die advertentiegelden toekent aan sitebeheerders 'ontransparant en dus onbetrouwbaar' zou zijn. Ook brancheorganisatie PAN (Platform Affiliat...

Are you activating and engaging with your most loyal fans? In our ROI reports for branding, we break down how many fans interacted with your content this week, that falls into the "high, middle, or low loyalty" category.

We do this by ranking all your users based on their loyalty score. For brands who are actively engaging with their fans, they know who their ambassadors are and see their position among all the fans who interacted with your content in the past month.

The second pie shows how many new users are you able to attract to your page. Friends of fans for example :)