Pinkrabbit

NEW WORK BY ANNA 🎥🚀

IDEAL is becoming WERO! 💳🛜🌍

How do you tell people that something new is still the same at heart? That it carries the same values and the same promise as the IDEAL they’ve always trusted?

You show them *who* it’s for 👥
You tell *their* stories 📖

This project wasn’t just about locations and shots; it was about capturing real people, real lives, and real connections.

3 shooting days filled with purpose.
8 locations, each with its own story.
25 lead cast members plus a lot of extras, each representing a unique voice.

We’re beyond proud to share this journey ✨

Credits:
Director | Anna Maria van t’ Hek
DOP | Kamiel Doens
Agency | DEPT
Client | WERO
Production Company | Pink Rabbit

NEW WORK BY 🎄

With Christmas around the corner, we are super excited to share Rogier Hesp’s x-mas film for Denns Bio, Germany’s largest organic supermarket chain.

Also the odd ones out deserve a place. Imperfection is perfection. Wabi Sabi.

NEW WORK BY 🎄

With Christmas around the corner, we are super excited to share Rogier Hesp’s x-mas film for Denns Bio, Germany’s largest organic supermarket chain.

Also the odd ones out deserve a place. Imperfection is perfection. Wabi Sabi.

NEW WORK by ANNA 🎬
for

VGZ wants to inspires us to think about the future of healthcare.

They promise to keep working hard to ensure our healthcare remains affordable, accessible, and human. 🤝

Anna brought this promise to life in a film that shows that tomorrow’s healthcare is being built today!

Featuring ambassador Eva Eikhout , the film reminds us that tomorrow starts now.

Director: Anna Maria van ’t Hek
DOP: Robbie van Brussel
Client: VGZ
Agency: Fitzroy
Production Company: Pink Rabbit

NEW WORK by Ismael 🎬
for

‘Denk Vooruit’ is the national call to action urging everyone in the Netherlands to prepare now for a possible emergency later.

Because it’s not a question of if, but when. ⚡️

This campaign reminds us that being ready isn’t fear, it’s strength.

Together, we can keep our heads cool, help one another, and make our society more resilient. 💪

it doesn’t take much, a simple emergency kit makes all the difference.

🚨 How prepared are you?

Director: Ismael ten Heuvel
DOP: Zeeger Verschuren
Client: Rijksoverheid – NCTV & DCP
Agency: Havas Lemz
Production Company: Pink Rabbit

NEW WORK BY PATRICK 🐰

for

Wrapped our very first shoot together — what a start.

Three short films uniting POP Trading Company — the Amsterdam skate brand — and Fullcount & Co., the Japanese denim label from Osaka.

By painting Osaka’s streets on perspex and placing them in front of the camera, against the backdrop of Amsterdam, we created a continuous visual landscape that melts the two cities together — inspired by the old-school matte paintingtechnique.

Shot entirely on Kodak 16mm, every frame breathes texture, light and atmosphere — connecting handcrafted art, analogue film and modern skate culture.

Director: Patrick Louwerse
DOP: Wietger Mosch
Client: Pop Trading Company & Full Count

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