Fair Options DM

Most people don’t fail online because they’re not trying.

They fail because they’re marketing blind.
Posting every day.

✓ Boosting random ads.
✓ Buying courses that confuse them more.
And at the end of the month?

👉 No leads
👉 No sales
👉 No clarity

The real cost isn’t just money — it’s wasted time and lost confidence. Now imagine this instead…

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Fair Options DM

Benjamin Onom

📚 GET READY FOR THE NEW SCHOOL YEAR! 🏫

The new school term is just around the corner, starting Monday, September 9th, 2024!

As parents and guardians, we know how important it is to ensure our children are prepared for a successful year ahead.

Now is the perfect time to stock up on all the essentials they need for a great start – from uniforms, backpacks, and shoes, to notebooks, stationery, and lunchboxes.

A well-prepared student is a confident student, ready to tackle new challenges and make the most of every learning opportunity.

Let’s set our kids up for success this school year by providing them with everything they need to thrive!

Head to your nearest stores or shop online today and get everything checked off your back-to-school list.

You can check Jumia to get up to 35% off on your order for the kids HERE 👉 https://kol.jumia.com/s/pxym4OG

Remember, the more organized we are, the smoother the transition will be for our little ones. Let’s make this school year the best one yet!

Happy Shopping! 🎒✏️

STOP GIVING PEOPLE THE IMPRESSION THAT SELLING TO THEM HELPS YOU MAKE MONEY

That is not the right way to sell your product!

Last week I said that, instead of selling your product to people, rather sell to them the transformation that your product will bring to their lives.

Reasons being, people don’t buy products, they buy solutions.

Everyone is looking to buy a solution that will give them the most value in their lives. SO INSTEAD OF PRESENTING A PRODUCT, PRESENT A SOLUTION.

That is the key to sales…

Did I hear you say, “It’s all the same thing.”?

Well, Maduka…this is not the usual traditional sales approach you are used to. And sister Nkiruka, That is why you need to wait for me to land first.

Ndo…Ngwanu.

Let me site a simple example to jumpstart my proposition.

Have you ever tried to buy a pen and you had a preference of the kind of pen that you wanted from all the brands available.

For some people, if it is not BIC pen then don’t even bother to write their names in the book of life. Why?

Writing with BIC gives them a particular feeling that no other pen can fit into. So they think.

Ask them, and they will say something like, “BIC makes my handwriting fine, and it’s durable…meaning, e no dey quick finish.”

All of that is a psychological problem. All pen na pen! As long as it puts ink on the d*mn paper.

So how do you go ahead to sell any other brand of pen to such a person? Assuming, you have to sell Reynolds pen as a salesperson,

Well, don’t sell a pen. My advice is that you should go ahead and advance a new psychological feeling that will counter what he feels toward BIC.

What he feels for BIC pen is somewhat emotional. So you have to help him catch new feelings. You know what I mean?

How do you do that?

Here is it:

Always ensure any product you want to sell tells its own story. A story that drives a strong emotion and nurtures a buyer’s “egocentric” point of view.

Even you reading this post right now, check it very well, you buy most times to satisfy an intrinsic feeling to pamper your ego. And if that need is not met, you will feel cheated, no matter how good the product turns out to be later.

This is because, every one of us buys to fill our own needs and not those of others.

Have you ever felt compelled by someone to buy something and eventually hate what you bought? That is what I am talking about. You don’t always buy a product, you more often than not buy it to satisfy the emotional and psychological transformation you envisage.

So what would I say if I had to sell Reynolds to a BIC enthusiast? Hear my 20-second pitch:

“Why do you write? Is it to admire your handwriting, or just to look for something that will last you a lifetime? Well, if those are your reasons, I’d like you to know that was why Milton Reynolds invented the Reynolds ball pen.

“This pen symbolizes a world-class innovation designed ‘to give every writer the opportunity for self-expression, and freedom to express their own dynamic ideas to their world’.

“So if you are looking to feel great about your handwriting, why not choose to let your world know that you can actually express yourself in dynamic ways by using this new kind of pen.

“Won’t you like to take up this new challenge?”

Note, I did not tell him Reynolds is better than BIC. I simply raised his ego to pick up a new challenge, to show himself off as a dynamic person, by starting to write with a new pen different from what he had always been known to use.

If you don’t like my sales pitch, let me see yours in the comments.

So in essence, the solution to cracking the sales code, is to be able to let your prospect see their own unique solution in the offer that you are making.

Or, in simple English, let them see that what you are offering helps them solve a problem or a need that is particularly unique to them.

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