IBST

The most valuable part of content isn't what you capture.

It's what happens next.

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The most valuable part of content isn't what you capture.
It's what happens next.

States of Men reminds us: men’s health is body and mind.

This International Men’s Health Week, let’s drop the “man up” script, check on your guys, talk about feelings, and remind every man: asking for help is strength, not weakness.

LiveU and IBST Power SportyTV’s World Cup Coverage

As SportyTV strengthens its World Cup broadcast offering across multiple platforms, LiveU, supported locally by IBST, will provide the technology and devices backbone for dynamic on-the-ground coverage from the 2026 FIFA World Cup host nations: the United States, Mexico, and Canada.

Using LiveU’s field transmission technology, SportyTV reporting teams will deliver live stadium reports, player and coach interviews, fan stories, and matchday atmosphere directly from host cities.

This partnership brings African audiences closer to the tournament in real time, transforming World Cup coverage from distant broadcast into an immersive, live global experience.

Nigeria is not one story.
It is many voices, many accents, many “let me tell you what really happened.”
At IBST, we retell our stories freely, honestly and from every angle — because democracy also means the freedom to narrate your own Nigeria.

The Hidden Risks of In-House Production and Agency-Owned Studios

Brands are bringing production in-house to reduce cost and gain control. Agencies are also setting up their own production companies to improve speed, retain revenue and protect margins. Both models can work, but when the primary motivation is cost reduction rather than capability, craft and strategic value, the result is often weaker content, hidden expenses and an unsustainable production ecosystem.

Aderemi Ogunpitan (@oggie1605) The first wave of agency “decoupling” came from a clear frustration: brands wanted speed, transparency, cost control, and ownership of content. Instead of paying retainers and markups, many built internal studios and content teams. On paper, this works. Daily content needs proximity, people who ...

Early morning tech checks, event prep and production discipline from the dedicated IBST team as we get ready for another long day at Lagos Invest 3.0. Behind every seamless event is a team that shows up early, stays focused and delivers.

Streamed a major international event — governors, presidents, global CEOs in the room. Day 1 online viewers: 11. Day 2: 23.

That's not a streaming failure. It's a planning failure. Streaming is a broadcast platform, promote it early or you've locked the world outside.