D'Mastermind

You’re only one decision away from a totally different life.

Click to find out the List Of Approved Driver License Centres In Lagos>> http://know.ng/know-the-list-of-approved-driver-license-centres-in-lagos/

1. Invictus Obi, CEO of Nigerian Firm Invictus Group, was arrested by the Federal Bureau of Investigation (FBI) for the conspiracy to commit computer and wire fraud. His arrest was made after a 13 month, thorough investigation. This post highlights how this singular arrest can affect the credibility of young entrepreneurs in Nigeria. Click to know more>> http://know.ng/how-the-arrest-of-invictus-obi-may-affect-nigerias-credible-entrepreneurs/

CBN New Policy: Curious to know the amount you will be charged per deposit and withdrawals? Click to know more>> http://know.ng/cbn-new-policy-know-the-amounts-charged-per-deposit-and-withdrawal/

Today we celebrate all women around the world, for their resilience, strength, passion and dedication to all they set out to achieve. They keep breaking barriers and proving that indeed, they run the world. Happy international women’s day to all superwomen out there and to our very own wonder-woman S**e Ighile

Developing intellectual Property Strategy for SMEs:
Protecting innovation starts with an efficient and effective intellectual property (IP) strategy. A comprehensive IP strategy can help SMEs become more competitive. It can also create revenue sources for their businesses. These are two major reasons why SMEs need to develop the right IP strategy for their enterprises. This article can help SMEs see the big picture.
Read more>> https://tinyurl.com/yb2n7yyu
Source: www.nigerianlawtoday.com

SMEs guide to branding:

We’ve all heard the stories about how successful branding propelled a humble startup to household name in no time at all. It’s true that some of the most successful brands started with little but ingenuity and a lot of determination. It’s also true that a good branding strategy will put any SME in a stronger position – it encourages loyalty and recognition from existing clients and prospective customers. With the current exponential increase in SMEs in Nigeria it is important to exploit every strategy to stay ahead. The link below contains guide to branding an SME>> https://tinyurl.com/y8sam7bl

Source: www.uattend.co.uk

Your Audience maybe bigger than you realize it as an SME:

Most SME brands think they know their audience. But maybe it’s time to think bigger when it comes to potential customers. That’s what CoverGirl realized earlier this year. Rather than focusing its marketing solely on beauty fanatics, it created a campaign that spoke to a wide variety of women — from mothers to motocross racers to chefs. Here’s how the beauty brand reached new audiences and, in the process, achieved a 2X return on ad spend.
Read more>> https://tinyurl.com/yaodnbrv

Source: ThinkWithGoogle (www.thinkwithgoogle.com)

How digital is rewriting the future of the handwritten greeting card:

While greeting card company Papyrus might sell “traditional” products, its approach to driving growth is anything but. Dominique Schurman, CEO of Papyrus parent company Schurman Retail Group, shares how the brand is rewriting the script in the greeting card industry by using technology to nurture customer relationships and drive growth in today’s competitive market. Read more>> https://tinyurl.com/y9jq7464

Source: ThinkWithGoogle (www.thinkwithgoogle.com)

SME101: 5 Mistakes Most SMEs make when starting out

The most notorious minefield any SME will encounter presents itself when they first start up. This minefield is fraught with mistakes and pitfalls that can take your business out!! We have taken out the time to highlight five major pitfalls to watch out for as an SME owner.

1. Not planning enough: the first mistake you could fall into as a startup isn't not planning (that is too obvious) but rather not planning enough!
2. Starting too big.
3. Having an unhealthy family to stranger mix in your business.
4. Undervaluing/Under-Pricing your products and services.
5. Not keeping business income separate from personal income.
Read more>> https://tinyurl.com/ycgq7y94

“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.” —Debbie Fields, founder of Mrs. Fields Cookies

This week on our client feature: We are super excited about our working relationship with .
It all started sometime in 2016 when we got a brief from the team. The brief was simple; Change the perception of Lagosians about traveling by water. This led to us developing a brand strategy that translated into Laswa's brand identity and social media presence. We have successfully developed their brand identity, social media platforms and content strategy to continuously educate and engage lagosians on water travel.